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  4. > Thermoplastic Polyurethane Market by End-Industry (Automotive, Building & Construction, Engineering, Footwear, Hose & Tube, Medical, and Wire & Cable) & Geography - Trends & Forecasts to 2018

Thermoplastic Polyurethane (TPU) is one of the most preferred engineering plastics by the end-user industries. TPU is preferred mainly due to its properties such as elasticity, transparency, and resistance to oil & grease and abrasion. The TPU market is experiencing strong growth and is expected to continue to rise in the future. This growth is due to its excellent physical properties that make it an efficient replacement for traditional plastics and other materials.

TPU market is experiencing huge growth that is expected to continue in the near future, mainly driven by the highly growing Asia-Pacific region and intense efforts at the customer’s end to provide better products. Significant amount of investments are made by various market players in order to be prepared to serve the high potential regions in the future. Presently, Asia-Pacific and Western Europe are the largest consumers of TPU.

Currently, the global penetration of TPU is increasing in footwear, automobiles, and medical industry at a very high pace. The key drivers of the industry are its increased application and popularity in automobile industry and scope of developments in footwear industry. Price volatility in product portfolio offered by the market leader is a restraining factor that prevails in this market. Increase in its applications in the medical industry, as a replacement of PVC is also pushing the demand of TPU in the medical industry. Interiors, exteriors, and under the hood applications in automobile industry, pave way for its consumption in countries with significant potential and low production capabilities.

The Asia-Pacific region is the largest market for the consumption of TPU owing to several developing economies in this region. This report estimates the size of the TPU market, both in terms of volume and value. The report provides a comprehensive review of important market drivers, challenges, and key issues. The market is further segmented and forecasted for regions such as North America, Europe, Asia-Pacific, and Rest of the World (ROW), which include key growth countries, namely, the U.S., Germany, China, Japan, and Russia. The share of participants and their strategic initiatives for the overall market is discussed in detail in the report. Top players of the industry are profiled in detail with their recent developments and other strategic industry activities.

Further, as a part of qualitative analysis, the research report provides a comprehensive review of important market drivers, restraints, opportunities, winning imperatives, and key issues in the market. We have also profiled leading players of this market with their recent developments and other strategic initiatives in the industry. These include Bayer Material Science AG (Germany), BASF SE (Germany), Huntsman Corporation (U.S.), Lubrizol Corporation (U.S.), Wanhua chemical Group Co. Ltd. (China), and other market players.

Table Of Contents

Thermoplastic Polyurethane Market by End-Industry (Automotive, Building and Construction, Engineering, Footwear, Hose and Tube, Medical, and Wire and Cable) and Geography - Trends and Forecasts to 2018
1 INTRODUCTION 14

1.1 KEY TAKE-AWAYS 14
1.2 REPORT DESCRIPTION 15
1.3 STAKEHOLDERS 15
1.4 RESEARCH METHODOLOGY 16
1.4.1 MARKET SIZE 16
1.4.2 MAJOR SECONDARY SOURCES USED 17
1.4.3 KEY DATA POINTS TAKEN FROM SECONDARY SOURCES 18
1.4.4 KEY DATA POINTS TAKEN FROM PRIMARY SOURCES 18
1.4.5 ASSUMPTIONS MADE FOR THIS REPORT 18

2 EXECUTIVE SUMMARY 20

3 PREMIUM INSIGHTS 25

3.1 TPU MARKET SEGMENTS 25
3.2 TPU MARKET DYNAMICS 27
3.3 TPU MARKET OUTLOOK 30
3.4 TPU MARKET BY END USE 32

4 MARKET OVERVIEW 33

4.1 INTRODUCTION 34
4.2 VALUE CHAIN ANALYSIS 36
4.2.1 PRODUCERS 38
4.2.2 SUPPLIERS and DISTRIBUTORS 38
4.2.3 END-USE MARKETS 39
4.3 MARKET DYNAMICS 40
4.3.1 DRIVERS 40
4.3.1.1 Growing Demand from Automobile Industry 41
4.3.1.2 Scope for Innovation in the Footwear Industry 42
4.3.2 RESTRAINTS 43
4.3.2.1 Price Volatility 43
4.3.3 OPPORTUNITIES 44
4.3.3.1 Development of Bio-Based TPU 45
4.3.3.2 Replacement of PVC with TPU in Medical Industry 46
4.3.4 WINNING IMPERATIVES 47
4.3.4.1 Scope of High Applicability in Automobiles 47
4.3.4.2 Environment Friendly-High Recyclability 48
4.3.5 BURNING ISSUES 49
4.3.5.1 Forward Integration Among the Major Manufacturers 49
4.4 PORTER'S FIVE FORCE ANALYSIS 50
4.4.1 SUPPLIERS' POWER 51
4.4.2 THREAT OF NEW ENTRANTS 51
4.4.3 THREAT OF SUBSTITUTES 52
4.4.4 BUYERS' POWER 53
4.4.5 DEGREE OF COMPETITION 53
4.5 MARKET SHARE ANALYSIS 54

5 THERMOPLASTIC POLYURETHANE MARKET, BY END-USE 55

5.1 INTRODUCTION 56
5.2 AUTOMOTIVE 59
5.2.1 OVERVIEW 59
5.2.2 AUTOMOTIVE MARKET, BY REGION 60
5.3 BUILDING and CONSTRUCTION 62
5.3.1 OVERVIEW 62
5.3.2 BUILDING and CONSTRUCTION MARKET, BY REGION 63
5.4 ENGINEERING 65
5.4.1 OVERVIEW 65
5.4.2 ENGINEERING MARKET, BY REGION 66
5.5 FOOTWEAR 68
5.5.1 OVERVIEW 68
5.5.2 FOOTWEAR MARKET, BY REGION 69
5.6 HOSE and TUBE 71
5.6.1 OVERVIEW 71
5.6.2 HOSE and TUBE MARKET, BY REGION 72
5.7 MEDICAL 74
5.7.1 OVERVIEW 74
5.7.2 MEDICAL MARKET, BY REGION 75
5.8 WIRE and CABLE 77
5.8.1 OVERVIEW 77
5.8.2 WIRE and CABLE MARKET, BY REGION 78

6 THERMOPLASTIC POLYURETHANE MARKET, BY GEOGRAPHY 80

6.1 INTRODUCTION 81
6.1.1 NORTH AMERICA 82
6.1.1.1 Overview 82
6.1.1.2 U.S. 84
6.1.1.3 Canada 87
6.1.1.4 Mexico 89
6.1.2 WESTERN EUROPE 92
6.1.2.1 Overview 92
6.1.2.2 Germany 95
6.1.2.3 France 98
6.1.2.4 Italy 100
6.1.2.5 Spain 102
6.1.2.6 U.K. 105
6.1.3 ASIA-PACIFIC 108
6.1.3.1 Overview 108
6.1.3.2 China 111
6.1.3.3 India 114
6.1.3.4 Japan 117
6.1.3.5 South Korea 120
6.1.3.6 Taiwan 123
6.1.4 ROW 125
6.1.4.1 Brazil 126
6.1.4.2 Russia 128

7 COMPETITIVE LANDSCAPE 131

7.1 INTRODUCTION 132
7.2 NEW PRODUCT DEVELOPMENT: THE MOST POPULAR GROWTH STRATEGY 133
7.3 MAXIMUM DEVELOPMENTS IN 2012 134
7.4 WESTERN EUROPE: REGION WITH MAXIMUM DEVELOPMENTS 136
7.5 HUNTSMAN CORPORATION, BAYER MATERIAL SCIENCE AG, and BASF SE: THE LEADING MARKET PARTICIPANTS 137

8 COMPANY PROFILES 139 (Overview, Financial*, Products and Services, Strategy, and Developments)

8.1 API PLASTICS 139
8.2 BASF SE 141
8.3 BAYER MATERIAL SCIENCE AG 145
8.4 COIM 150
8.5 HEADWAY POLYURETHANE CO. LTD. 152
8.6 HEXPOL AB 154
8.7 HUNTSMAN CORPORATION 156
8.8 LUBRIZOL CORPORATION 161
8.9 MIRACLL CHEMICAL CO. LTD. 165
8.10 POLYONE CORPORATION 167
8.11 TAIWAN SHEEN SOON 169
8.12 WANHUA CHEMICAL GROUP CO. LTD. 172
*Details might not be captured in case of unlisted companies.

LIST OF TABLES

TABLE 1 TPU: MARKET VOLUME, BY GEOGRAPHY, 2011-2018 (KT) 20
TABLE 2 TPU: MARKET VALUE, BY GEOGRAPHY, 2011-2018 ($MILLION) 21
TABLE 3 TPU: MARKET VOLUME, BY END USE, 2011-2018 (KT) 22
TABLE 4 TPU: MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 23
TABLE 5 TPU: MAJOR PRODUCERS and THEIR BRANDS 35
TABLE 6 TPU: MAJOR PRODUCERS and THEIR BIO BASED BRANDS 45
TABLE 7 TPU: PROPERTIES 57
TABLE 8 TPU: END USE MARKETS and THEIR APPLICATIONS 57
TABLE 9 AUTOMOTIVE: TPU MARKET VOLUME (KT) and VALUE ($MILLION),
2011-2018 59
TABLE 10 AUTOMOTIVE: TPU MARKET VOLUME, BY REGION, 2011-2018 (KT) 60
TABLE 11 AUTOMOTIVE: TPU MARKET VALUE, BY REGION,
2011-2018 ($MILLION) 61
TABLE 12 BUILDING and CONSTRUCTION: TPU MARKET VOLUME (KT) and VALUE ($MILLION), 2011-2018 62
TABLE 13 BUILDING and CONSTRUCTION: TPU MARKET VOLUME, BY REGION, 2011-2018 (KT) 63
TABLE 14 BUILDING and CONSTRUCTION: TPU MARKET VALUE, BY REGION,
2011-2018 ($MILLION) 64
TABLE 15 ENGINEERING: TPU MARKET VOLUME (KT) and VALUE ($MILLION),
2011-2018 65
TABLE 16 ENGINEERING: TPU MARKET VOLUME, BY REGION, 2011-2018 (KT) 66
TABLE 17 ENGINEERING: TPU MARKET VALUE, BY REGION, 2011-2018 ($MILLION) 67
TABLE 18 FOOTWEAR: TPU MARKET VOLUME (KT) and VALUE ($MILLION),
2011-2018 68
TABLE 19 FOOTWEAR: TPU MARKET VOLUME, BY REGION, 2011-2018 (KT) 69
TABLE 20 FOOTWEAR: TPU MARKET VALUE, BY REGION, 2011-2018 ($MILLION) 70
TABLE 21 HOSE and TUBE: TPU MARKET VOLUME (KT) and VALUE ($MILLION),
2011-2018 71
TABLE 22 HOSE and TUBE: TPU MARKET VOLUME, BY REGION, 2011-2018 (KT) 72
TABLE 23 HOSE and TUBE: TPU MARKET VALUE, BY REGION,
2011-2018 ($MILLION) 73
TABLE 24 MEDICAL: TPU MARKET VOLUME (KT) and VALUE ($MILLION), 2011-2018 74
TABLE 25 MEDICAL: TPU MARKET VOLUME, BY REGION, 2011-2018 (KT) 75
TABLE 26 MEDICAL: TPU MARKET VALUE, BY REGION, 2011-2018 ($MILLION) 76
TABLE 27 WIRE and CABLE: TPU MARKET VOLUME (KT) and VALUE ($MILLION),
2011-2018 77
TABLE 28 WIRE and CABLE: TPU MARKET VOLUME, BY REGION, 2011-2018 (KT) 78
TABLE 29 WIRE and CABLE: TPU MARKET VALUE, BY REGION,
2011-2018 ($MILLION) 79
TABLE 30 NORTH AMERICA: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 83
TABLE 31 NORTH AMERICA: TPU MARKET VALUE, BY END USE,
2011-2018 ($MILLION) 84
TABLE 32 U.S.: PU MAJOR TRADE MARKETS 85
TABLE 33 U.S.: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 86
TABLE 34 U.S.: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 87
TABLE 35 CANADA: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 88
TABLE 36 CANADA: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 89
TABLE 37 MEXICO: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 90
TABLE 38 MEXICO: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 91
TABLE 39 WESTERN EUROPE: TPU MARKET VOLUME, BY END USE,
2011-2018 (KT) 94
TABLE 40 WESTERN EUROPE: TPU MARKET VALUE, BY END USE,
2011-2018 ($MILLION) 95
TABLE 41 GERMANY: PU MAJOR TRADE MARKETS 96
TABLE 42 GERMANY: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 97
TABLE 43 GERMANY: TPU MARKET VALUE, BY END USE,2011-2018 ($MILLION) 98
TABLE 44 FRANCE: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 99
TABLE 45 FRANCE: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 100
TABLE 46 ITALY: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 101
TABLE 47 ITALY: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 102
TABLE 48 SPAIN: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 103
TABLE 49 SPAIN: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 104
TABLE 50 U.K.: PU MAJOR TRADE MARKETS 105
TABLE 51 U.K.: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 106
TABLE 52 U.K.: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 107
TABLE 53 ASIA-PACIFIC: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 110
TABLE 54 ASIA-PACIFIC: TPU MARKET VALUE, BY END USE,
2011-2018 ($MILLION) 111
TABLE 55 CHINA: PU MAJOR TRADE MARKETS 112
TABLE 56 CHINA: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 113
TABLE 57 CHINA: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 114
TABLE 58 INDIA: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 115
TABLE 59 INDIA: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 116
TABLE 60 JAPAN: PU MAJOR TRADE MARKETS 118
TABLE 61 JAPAN: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 119
TABLE 62 JAPAN: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 120
TABLE 63 SOUTH KOREA: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 121
TABLE 64 SOUTH KOREA: TPU MARKET VALUE, BY END USE,
2011-2018 ($MILLION) 122
TABLE 65 TAIWAN: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 123
TABLE 66 TAIWAN: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 124
TABLE 67 BRAZIL: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 127
TABLE 68 BRAZIL: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 128
TABLE 69 RUSSIA: TPU MARKET VOLUME, BY END USE, 2011-2018 (KT) 129
TABLE 70 RUSSIA: TPU MARKET VALUE, BY END USE, 2011-2018 ($MILLION) 130

LIST OF FIGURES

FIGURE 1 TPU: MARKET SEGMENTS 26
FIGURE 2 TPU: MARKET DYNAMICS 27
FIGURE 3 TPU: DRIVERS VS RESTRAINTS 28
FIGURE 4 TPU: PORTER'S FIVE FORCES ANALYSIS 29
FIGURE 5 TPU: REGIONAL MARKET LIFE CYCLE 30
FIGURE 6 TPU: MARKET OVERVIEW, BY GEOGRAPHY, 2011-2018 31
FIGURE 7 TPU: MARKET SHARE BY END-USE, 2012 VS 2018 32
FIGURE 8 TPU: VALUE CHAIN ANALYSIS 37
FIGURE 9 TPU: IMPACT ANALYSIS OF MAJOR DRIVERS 40
FIGURE 10 TPU: IMPACT ANALYSIS OF MAJOR RESTRAINT 43
FIGURE 11 TPU: IMPACT ANALYSIS OF MAJOR OPPORTUNITIES 44
FIGURE 12 PORTER'S FIVE FORCES ANALYSIS 50
FIGURE 13 TPU: MARKET SHARE BY CAPACITY 54
FIGURE 14 TPU: MARKET CONSUMPTION SHARE, BY END USE, 2012 56
FIGURE 15 TPU: MARKET SHARE, BY GEOGRAPHY, 2012 81
FIGURE 16 NORTH AMERICA: TPU MARKET SHARE, BY COUNTRY, 2012 82
FIGURE 17 WESTERN EUROPE: TPU MARKET SHARE, BY COUNTRY, 2012 93
FIGURE 18 ASIA-PACIFIC: TPU MARKET SHARE, BY COUNTRY, 2012 109
FIGURE 19 ROW: TPU MARKET SHARE, BY COUNTRY, 2012 125
FIGURE 20 TPU: MARKET STRATEGY DISTRIBUTION, BY GEOGRAPHY, 2010-2013 133
FIGURE 21 TPU: MARKET DEVELOPMENTS, BY GROWTH STRATEGY, 2010-2013 135
FIGURE 22 TPU: MARKET GROWTH STRATEGY, BY GEOGRAPHY, 2010-2013 136
FIGURE 23 TPU: MARKET ACTIVITY SHARE, BY COMPANY, 2010-2013 137

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