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Summary
"China Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in China and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on China population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of China operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on China population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

China Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 China Population, 2009 - 15F
2.2 China Households, 2009 - 15F
2.3 China Businesses, 2009 - 15F
2.4 China Nominal GDP (US$ B), 2009 - 15F
2.5 China Nominal GDP per Capita (US$), 2009 - 15F
2.6 China PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 China Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 China TV Households, 2009 - 15F
3.2 China Pay TV Households, 2009 - 15F
3.3 China Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 China TV Sets, 2009 - 15F
4.2 China Total Pay TV Accounts, 2009 - 15F
4.2.1 China Cable Accounts, 2009 - 15F
4.2.2 China IPTV, 2009 - 15F
4.3 China Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 China Pay TV Accounts, 2009 - 15 F
5.2 China Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 China Spend per Pay TV Account, 2009 - 15F
6.2 China IPTV, 2009 - 15F
6.3 China Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 China Total Pay TV Revenue, 2009 - 15F
7.2 China IPTV, 2009 - 15F
7.3 China Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Chinese Population (000), 2009 - 2015F
Table 3: Chinese Households (‘000), 2009 - 2015F
Table 4: Chinese Businesses (‘000), 2009 - 2015F
Table 5: Chinese Nominal GDP (US$ B), 2009 - 2015F
Table 6: Chinese Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Chinese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Chinese Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Chinese TV Households (%), 2009 - 2015F
Table 11: Chinese Pay TV Households (%), 2009 - 15F
Table 12: Chinese Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Chinese TV Sets (‘000), 2009 - 2015F
Table 14: Chinese Total Pay TV Accounts - MVNOs (000), 2009 - 2015F
Table 15: Chinese Cable Accounts (000), 2009 - 2015F
Table 16: Chinese IPTV (000), 2009 - 2015F
Table 17: Chinese Total Mobile TV Subscriptions (000), 2009 - 2015F
Table 18: Chinese Pay TV Accounts (%), 2009 - 2015 F
Table 19: Chinese Mobile TV Subscriptions (%), 2009 - 2015 F
Table 20: Chinese Spend per Pay TV Account (US$), 2009 - 2015F
Table 21: Chinese IPTV Monthly ARPS (US$), 2009 - 2015F
Table 22: Chinese Mobile TV ARPS (US$), 2009 - 2015F
Table 23: Chinese Total Pay TV Revenue (US$m), 2009 - 2015F
Table 24: Chinese IPTV (US$m), 2009 - 2015F
Table 25: Chinese Mobile TV Revenue (US$m), 2009 - 2015F

List of Figures
Figure 1: Chinese Population (000), 2009 - 2015F
Figure 2: Chinese Households (‘000), 2009 - 2015F
Figure 3: Chinese Businesses (‘000), 2009 - 2015F
Figure 4: Chinese Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Chinese Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Chinese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Chinese Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Chinese TV Households (%), 2009 - 2015F
Figure 10: Chinese Pay TV Households (%), 2009 - 15F
Figure 11: Chinese Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Chinese TV Sets (‘000), 2009 - 2015F
Figure 13: Chinese Total Pay TV Accounts - MVNOs (000), 2009 - 2015F
Figure 14: Chinese Cable Accounts (000), 2009 - 2015F
Figure 15: Chinese IPTV (000), 2009 - 2015F
Figure 16: Chinese Total Mobile TV Subscriptions (000), 2009 - 2015F
Figure 17: Chinese Pay TV Accounts (%), 2009 - 2015 F
Figure 18: Chinese Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 19: Chinese Spend per Pay TV Account (US$), 2009 - 2015F
Figure 20: Chinese IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 21: Chinese Mobile TV ARPS (US$), 2009 - 2015F
Figure 22: Chinese Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 23: Chinese IPTV (US$m), 2009 - 2015F
Figure 24: Chinese Mobile TV Revenue (US$m), 2009 - 2015F

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