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Summary
"Japan Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Japan and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Japan operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Japan Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Japan Population, 2009 - 15F
2.2 Japan Households, 2009 - 15F
2.3 Japan Businesses, 2009 - 15F
2.4 Japanese Nominal GDP (US$ m), 2009 - 15F
2.5 Japanese Nominal GDP per Capita (US$), 2009 - 15F
2.6 Japan PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Japan Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate JPY / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Japan TV Households, 2009 - 15F
3.2 Japan Pay TV Households, 2009 - 15F
3.3 Japan Mobile TV Penetration of Population, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 Japan TV Sets, 2009 - 15F
4.2 Japan Total Pay TV Accounts, 2009 - 15F
4.2.1 Japan Cable Accounts, 2009 - 15F
4.2.2 Japan DTH/Satellite, 2009 - 15F
4.2.3 Japan IPTV, 2009 - 15F
4.3 Japan Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Japan Pay TV Accounts, 2009 - 15 F
5.2 Japan Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 Japan Spend per Pay TV Account, 2009 - 15F
6.2 Japan IPTV, 2009 - 15F
6.3 Japan Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 Japan Total Pay TV Revenue, 2009 - 15F
7.2 Japan IPTV, 2009 - 15F
7.3 Japan Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Japanese Population, 2009 - 2015F
Table 3: Japanese Households (‘000), 2009 - 2015F
Table 4: Japanese Businesses (‘000), 2009 - 2015F
Table 5: Japanese Nominal GDP (US$ m), 2009 - 2015F
Table 6: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Japanese Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate JPY / US$, 2009 - 2015F
Table 10: Japanese TV Households (%),2009 - 2015F
Table 11: Japanese Pay TV Households (%), 2009 - 15F
Table 12: Japanese Mobile TV Penetration of Population(%), 2009 - 15F
Table 13: Japanese TV Sets (‘000), 2009 - 2015F
Table 14: Japanese Total Pay TV Accounts - MVNOs [000],2009 - 2015F
Table 15: Japanese Cable Accounts [000],2009 - 2015F
Table 16: Japanese DTH/Satellite [000],2009 - 2015F
Table 17: Japanese IPTV [000],2009 - 2015F
Table 18: Japanese Total Mobile TV Subscriptions(‘000),2009 - 2015F
Table 19: Japanese Pay TV Accounts (%), 2009 - 2015 F
Table 20: Japanese Mobile TV Subscriptions(%), 2009 - 2015 F
Table 21: Japanese Spend per Pay TV Account [US$],2009 - 2015F
Table 22: Japanese IPTV Monthly ARPS [US$],2009 - 2015F
Table 23: Japanese Mobile TV ARPS[US$],2009 - 2015F
Table 24: Japanese Total Pay TV Revenue [US$m],2009 - 2015F
Table 25: Japanese IPTV [US$m],2009 - 2015F
Table 26: Japanese Total Mobile TV Revenue [US$m],2009 - 2015F

List of Figures
Figure 1: Japanese Population, 2009 - 2015F
Figure 2: Japanese Households (‘000), 2009 - 2015F
Figure 3: Japanese Businesses (‘000), 2009 - 2015F
Figure 4: Japanese Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Japanese Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate JPY/ US$, 2009 - 2015F
Figure 9: Japanese TV Households (%),2009 - 2015F
Figure 10: Japanese Pay TV Households (%), 2009 - 15F
Figure 11: Japanese Mobile TV Penetration of Population(%), 2009 - 15F
Figure 12: Japanese TV Sets (‘000), 2009 - 2015F
Figure 13: Japanese Total Pay TV Accounts - MVNOs [000],2009 - 2015F
Figure 14: Japanese Cable Accounts [000],2009 - 2015F
Figure 15: Japanese DTH/Satellite [000],2009 - 2015F
Figure 16: Japanese IPTV [000],2009 - 2015F
Figure 17: Japanese Total Mobile TV Subscriptions(‘000),2009 - 2015F
Figure 18: Japanese Pay TV Accounts (%), 2009 - 2015 F
Figure 19: Japanese Mobile TV Subscriptions(%), 2009 - 2015 F
Figure 20: Japanese Spend per Pay TV Account (US$),2009 - 2015F
Figure 21: Japanese IPTV Monthly ARPS (US$),2009 - 2015F
Figure 22: Japanese Mobile TV ARPS (US$),2009 - 2015F
Figure 23: Japanese Total Pay TV Revenue (US$m),2009 - 2015F
Figure 24: Japanese IPTV (US$m),2009 - 2015F
Figure 25: Japanese Total Mobile TV Revenue(US$m),2009 - 2015F

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