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Summary
"Japan Mobile Data Market to 2015: Mobile Data Users by Application" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Japan and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Japan mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Japan operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Japan mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Japan Mobile Data Market to 2015: Mobile Data Users by Application
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Japan Population, 2009 - 15F
2.2 Japan Households, 2009 - 15F
2.3 Japan Businesses, 2009 - 15F
2.4 Japanese Nominal GDP (US$ m), 2009 - 15F
2.5 Japanese Nominal GDP per Capita (US$), 2009 - 15F
2.6 Japan PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Japan Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate JPY / US$, 2009 - 15F
3 MOBILE SERVICES PENETRATION
3.1 Japan Main Lines, 2009 - 15F
3.2 Japan Mobile Users, 2009 - 15F
3.3 Japan Mobile Subscriptions, 2009 - 15F
3.4 Japan Mobile Data Users, 2009 - 15F
4 MOBILE DATA USERS BY APPLICATION
4.1 Japan Messaging, 2009 - 15 F
4.2 Japan Applications, 2009 - 15 F
5 MOBILE USAGE
5.1 Japan Monthly Voice MOU by Package, 2009 - 15 F
5.2 Japan Average Monthly SMS, 2009 - 15 F
5.3 Japan Average Monthly MMS, 2009 - 15 F
6 MOBILE REVENUES
6.1 Japan Total Mobile Revenues, 2009 - 15F
6.2 Japan Messaging Revenue, 2009 - 15F
6.3 Japan Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Japanese Population, 2009 - 2015F
Table 3: Japanese Households (‘000), 2009 - 2015F
Table 4: Japanese Businesses (‘000), 2009 - 2015F
Table 5: Japanese Nominal GDP (US$ m), 2009 - 2015F
Table 6: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Japanese Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate JPY / US$, 2009 - 2015F
Table 10: Japanese Main Lines (%),2009 - 2015F
Table 11: Japanese Mobile Users (%), 2009 - 15F
Table 12: Japanese Mobile Subscriptions (%), 2009 - 15F
Table 13: Japanese Mobile Data Users (%), 2009 - 15F
Table 14: Japanese Messaging (000), 2009 - 2015 F
Table 15: Japanese Applications (000),2009 - 2015 F
Table 16: Japanese Monthly Voice MOU by Package(units/month),2009 - 2015 F
Table 17: Japanese Average Monthly SMS (units/month),2009 - 2015 F
Table 18: Japanese Average Monthly MMS (units/month),2009 - 2015 F
Table 19: Japanese Total Mobile Revenues [US$m],2009 - 2015F
Table 20: Japanese Messaging Revenue [US$m],2009 - 2015F
Table 21: Japanese Applications Revenue [US$m],2009 - 2015F

List of Figures
Figure 1: Japanese Population, 2009 - 2015F
Figure 2: Japanese Households (‘000), 2009 - 2015F
Figure 3: Japanese Households (‘000), 2009 - 2015F
Figure 4: Japanese Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Japanese Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate JPY/ US$, 2009 - 2015F
Figure 9: Japanese Main Lines (%),2009 - 2015F
Figure 10: Japanese Mobile Users (%), 2009 - 15F
Figure 11: Japanese Mobile Subscriptions (%), 2009 - 15F
Figure 12: Japanese Mobile Data Users (%), 2009 - 15F
Figure 13: Japanese Messaging (000), 2009 - 2015 F
Figure 14: Japanese Applications (000),2009 - 2015 F
Figure 15: Japanese Monthly Voice MOU by Package(units/month),2009 - 2015 F
Figure 16: Japanese Average Monthly SMS (units/month),2009 - 2015 F
Figure 17: Japanese Average Monthly MMS (units/month),2009 - 2015 F
Figure 18: Japanese Total Mobile Revenues (US$m),2009 - 2015F
Figure 19: Japanese Messaging Revenue (US$m),2009 - 2015F
Figure 20: Japanese Applications Revenue (US$m),2009 - 2015F

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