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Summary
"Japan Mobile Demand Market to 2015: Mobile Subscriptions by Operators" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Japan and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Japan mobile penetration rates covering: Main lines, mobile users, mobile subscriptions by type and mobile demand users
- Mobile subscriptions by operators: Total number of mobile subscriptions by network operators and MVNOs
- Mobile subscriptions by package type - Insights into Prepaid/Post-paid subscriptions and mobile churn
- Mobile ARPS by operator and subscription type
- Total mobile revenues in Japan.

Synopsis
This report offers a concise breakdown of Japan operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Japan mobile penetration rates covering: Main lines, mobile users, mobile subscriptions by type and mobile demand users
- Mobile subscriptions by operators: Total number of mobile subscriptions by network operators and MVNOs
- Mobile subscriptions by package type - Insights into Prepaid/Post-paid subscriptions and mobile churn
- Mobile ARPS by operator and subscription type
- Total mobile revenues in Japan.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Japan Mobile Demand Market to 2015: Mobile Subscriptions by Operators
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Japan Population, 2009 - 15F
2.2 Japan Households, 2009 - 15F
2.3 Japan Businesses, 2009 - 15F
2.4 Japanese Nominal GDP (US$ m), 2009 - 15F
2.5 Japanese Nominal GDP per Capita (US$), 2009 - 15F
2.6 Japan PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Japan Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate JPY / US$, 2009 - 15F
3 MOBILE PENETRATION OF POPULATION
3.1 Japan Main Lines, 2009 - 15F
3.2 Japan Mobile Users, 2009 - 15F
3.3 Japan Mobile Subscriptions by Type, 2009 - 15F
3.4 Japan Mobile Data Users, 2009 - 15F
4 MOBILE SUBSCRIPTIONS BY OPERATORS
4.1 Japan Total Mobile Subscriptions - Network Operators, 2009 - 15F
4.2 Japan Total Mobile Subscriptions - MVNOs, 2009 - 15F
5 MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
5.1 Japan Mobile Prepaid Subscriptions, 2009 - 15F
5.2 Japan Mobile Post-paid Subscriptions, 2009 - 15F
5.3 Japan Mobile Churn, 2009 - 15F
6 MOBILE ARPS
6.1 Japan Mobile ARPS by Operator, 2009 - 15 F
6.2 Japan Mobile ARPS by Subscription Type, 2009 - 15 F
6.3 Japan Mobile ARPS by Service Line, 2009 - 15 F
7 MOBILE REVENUES
7.1 Japan Total Mobile Revenues, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Japanese Population, 2009 - 2015F
Table 3: Japanese Households (‘000), 2009 - 2015F
Table 4: Japanese Businesses (‘000), 2009 - 2015F
Table 5: Japanese Nominal GDP (US$ m), 2009 - 2015F
Table 6: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Japanese Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate JPY / US$, 2009 - 2015F
Table 10: Japanese Main Lines (%),2009 - 2015F
Table 11: Japanese Mobile Users(%),2009 - 2015F
Table 12: Japanese Mobile Subscriptions (%), 2009 - 15F
Table 13: Japanese Mobile Data Users (%), 2009 - 15F
Table 14: Japanese Total Mobile Subscriptions - Network Operators (‘000), 2009 - 2015F
Table 15: Japanese Total Mobile Subscriptions - MVNOs [000],2009 - 2015F
Table 16: Japanese Mobile Prepaid Subscriptions,2009 - 2015F
Table 17: Japanese Mobile Post-paid Subscriptions,2009 - 2015F
Table 18: Japanese Annual Mobile Churn Rate (%),2009 - 2015F
Table 19: Japanese Mobile ARPS by Operator (US$/month),2009 - 2015 F
Table 20: Japanese Mobile ARPS by Subscription Type (US$/month),2009 - 2015 F
Table 21: Japanese Mobile ARPS by Service Line (US$/month),2009 - 2015 F
Table 22: Japanese Total Mobile Revenues [US$m],2009 - 2015F

List of Figures
Figure 1: Japanese Population, 2009 - 2015F
Figure 2: Japanese Households (‘000), 2009 - 2015F
Figure 3: Japanese Households (‘000), 2009 - 2015F
Figure 4: Japanese Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Japanese Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate JPY/ US$, 2009 - 2015F
Figure 9: Japanese Main Lines (%),2009 - 2015F
Figure 10: Japanese Mobile Users(%),2009 - 2015F
Figure 11: Japanese Mobile Subscriptions (%), 2009 - 15F
Figure 12: Japanese Mobile Data Users (%), 2009 - 15F
Figure 13: Japanese Total Mobile Subscriptions - Network Operators (‘000), 2009 - 2015F
Figure 14: Japanese Total Mobile Subscriptions - MVNOs [000],2009 - 2015F
Figure 15: Japanese Mobile Prepaid Subscriptions,2009 - 2015F
Figure 16: Japanese Mobile Post-paid Subscriptions,2009 - 2015F
Figure 17: Japanese Annual Mobile Churn Rate (%),2009 - 2015F
Figure 18: Japanese Mobile ARPS by Operator (US$/month),2009 - 2015 F
Figure 19: Japanese Mobile ARPS by Subscription Type (US$/month),2009 - 2015 F
Figure 20: Japanese Mobile ARPS by Service Line (US$/month),2009 - 2015 F
Figure 21: Japanese Total Mobile Revenues(US$m),2009 - 2015F

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