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Summary
"Japan Multiplay Services Market to 2015: Multiplay and Blended Service Adoption" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Japan and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Multiplay service penetration by: mobile subscriptions, mobile broandband computing subscriptions, PC households, TV households, fixed broandband households, voice telephony households, total multiplay households and FMC households
- Multiplay and blended service adoption
- Multiplay and blended service revenue, including FMC service revenue.

Synopsis
This report offers a concise breakdown of Japan operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Multiplay service penetration by: mobile subscriptions, mobile broandband computing subscriptions, PC households, TV households, fixed broandband households, voice telephony households, total multiplay households and FMC households
- Multiplay and blended service adoption
- Multiplay and blended service revenue, including FMC service revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Japan Multiplay Services Market to 2015: Multiplay and Blended Service Adoption
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Japan Population, 2009 - 15F
2.2 Japan Households, 2009 - 15F
2.3 Japan Nominal GDP (US$ m), 2009 - 15F
2.4 Japan Nominal GDP per Capita (US$), 2009 - 15F
2.5 Japan PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.6 Japan Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate JPY / US$, 2009 - 15F
3 MULTIPLAY SERVICE PENETRATION
3.1 Japan Service Penetration by Mobile Subscription, 2009 - 15F
3.2 Japan Service Penetration by Mobile Broadband Computing Subscriptions, 2009 - 15F
3.3 Japan Service Penetration by PC Households, 2009 - 15F
3.4 Japan Service Penetration by TV Households, 2009 - 15F
3.5 Japan Service Penetration by Pay TV Households, 2009 - 15F
3.6 Japan Service Penetration by Fixed Broadband Households, 2009 - 15F
3.7 Japan Service Penetration by Voice Telephony Households, 2009 - 15F
3.8 Japan Total Multiplay Households, 2009 - 15F
3.9 Japan Service Penetration by FMC Households, 2009 - 15F
4 MULTIPLAY AND BLENDED SERVICE ADOPTION
4.1 Japan Total Market RGUs by Service, 2009 - 15F
4.1.1 Japan Mobile Subscriptions (‘000), 2009 - 15F
4.1.2 Japan Pay TV Households (‘000), 2009 - 15F
4.1.3 Japan Fixed Broadband Households (‘000), 2009 - 15F
4.1.4 Japan Fixed Voice Telephony Households (‘000), 2009 - 15F
4.2 Japan Total Multiplay Households by Customer Type, 2009 - 15F
4.3 Japan RGUs per Customer by Operator, 2009 - 15F
4.4 Japan Total Market RGUs by Operator, 2009 - 15F
4.5 Japan Total Customer Relations by Operator, 2009 - 15 F
4.6 Japan Total Multiplay Households by Operator, 2009 - 15 F
4.7 Japan Total Double-Play Households by Operator, 2009 - 15 F
4.8 Japan Total Triple-Play Households by Operator, 2009 - 15 F
4.9 Japan Total Quad-Play Households by Operator, 2009 - 15 F
4.1 Japan Total FMC Households by Category, 2009 - 15F
5 MULTIPLAY AND BLENDED SERVICE REVENUE
5.1 Total Multiplay Services Revenue
5.2 Total FMC Services Revenue
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Japanese Population, 2009 - 2015F
Table 3: Japanese Households (‘000), 2009 - 2015F
Table 4: Japanese Nominal GDP (US$ m), 2009 - 2015F
Table 5: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Table 6: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 7: Japanese Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate (JPY) / US$, 2009 - 2015F
Table 9: Japanese Service Penetration by Mobile Subscription (%), 2009 - 2015F
Table 10: Japanese Service Penetration by Mobile Broadband Computing Subscriptions (%), 2009 - 2015F
Table 11: Japanese Service Penetration by PC Households (%), 2009 - 2015F
Table 12: Japanese Service Penetration by TV Households (%), 2009 - 2015F
Table 13: Japanese Service Penetration by Pay TV Households (%), 2009 - 2015F
Table 14: Japanese Service Penetration by Fixed Broadband Households (%), 2009 - 2015F
Table 15: Japanese Service Penetration by Voice Telephony Households (%), 2009 - 2015F
Table 16: Japanese Total Multiplay Household (%), 2009 - 15F
Table 17: Japanese Service Penetration by FMC Households (%), 2009 - 2015F
Table 18: Japanese Total Market RGUs (‘000), 2009 - 2015F
Table 19: Japanese Mobile Subscriptions (‘000), 2009 - 2015F
Table 20: Japanese Pay TV Households (‘000), 2009 - 2015F
Table 21: Japanese Fixed Broadband Households (‘000), 2009 - 2015F
Table 22: Japanese Fixed Voice Telephony Households (‘000), 2009 - 2015F
Table 23: Japanese Total Multiplay Households by Customer Type [000], 2009 - 2015F
Table 24: Japanese RGUs per Customer by Operator, 2009 - 2015F
Table 25: Japanese Total Market RGUs by Operator (‘000), 2009 - 2015F
Table 26: Japanese Total Customer Relations by Operator (000), 2009 - 2015 F
Table 27: Japanese Total Multiplay Households by Operator (‘000), 2009 - 2015 F
Table 28: Japanese Total Double-Play Households by Operator (‘000), 2009 - 2015 F
Table 29: Japanese Total Triple-Play Households by Operator (‘000), 2009 - 2015 F
Table 30: Japanese Total Quad-Play Households by Operator (‘000), 2009 - 2015 F
Table 31: Japanese Total FMC Households by Category [000], 2009 - 2015F
Table 32: Japanese Total Multiplay Services Revenue (US$), 2009 - 2015F
Table 33: Japanese Total FMC Services Revenue (US$), 2009 - 2015F

List of Figures
Figure 1: Japanese Population, 2009 - 2015F
Figure 2: Japanese Households (‘000), 2009 - 2015F
Figure 3: Japanese Nominal GDP (US$ m), 2009 - 2015F
Figure 4: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Figure 5: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 6: Japanese Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate (JPY) / US$, 2009 - 2015F
Figure 8: Japanese Service Penetration by Mobile Subscription (%), 2009 - 2015F
Figure 9: Japanese Service Penetration by Mobile Broadband Computing Subscriptions (%), 2009 - 2015F
Figure 10: Japanese Service Penetration by PC Households (%), 2009 - 2015F
Figure 11: Japanese Service Penetration by TV Households (%), 2009 - 2015F
Figure 12: Japanese Service Penetration by Pay TV Households (%), 2009 - 2015F
Figure 13: Japanese Service Penetration by Fixed Broadband Households (%), 2009 - 2015F
Figure 14: Japanese Service Penetration by Voice Telephony Households (%), 2009 - 2015F
Figure 15: Japanese Total Multiplay Household (%), 2009 - 15F
Figure 16: Japanese Service Penetration by FMC Households (%), 2009 - 2015F
Figure 17: Japanese Total Market RGUs (‘000), 2009 - 2015F
Figure 18: Japanese Mobile Subscriptions (‘000), 2009 - 2015F
Figure 19: Japanese Pay TV Households (‘000), 2009 - 2015F
Figure 20: Japanese Fixed Broadband Households (‘000), 2009 - 2015F
Figure 21: Japanese Fixed Voice Telephony Households (‘000), 2009 - 2015F
Figure 22: Japanese Total Multiplay Households by Customer Type [000], 2009 - 2015F
Figure 23: Japanese RGUs per Customer by Operator, 2009 - 2015F
Figure 24: Japanese Total Market RGUs by Operator (‘000), 2009 - 2015F
Figure 25: Japanese Total Customer Relations by Operator (000), 2009 - 2015 F
Figure 26: Japanese Total Multiplay Households by Operator (‘000), 2009 - 2015 F
Figure 27: Japanese Total Double-Play Households by Operator (‘000), 2009 - 2015 F
Figure 28: Japanese Total Triple-Play Households by Operator (‘000), 2009 - 2015 F
Figure 29: Japanese Total Quad-Play Households by Operator (‘000), 2009 - 2015 F
Figure 30: Japanese Total FMC Households by Category, 2009 - 2015F
Figure 31: Japanese Total Multiplay Services Revenue (US$), 2009 - 2015F
Figure 32: Japanese Total FMC Services Revenue (US$), 2009 - 2015F

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