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Summary
"Japan Smartphone Market to 2015: Mobile Handset Sales by Vendor" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Japan and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, air interface, vendor and by feature

Synopsis
This report offers a concise breakdown of Japan operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Japan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, air interface, vendor and by feature

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Japan Smartphone Market to 2015: Mobile Handset Sales by Vendor
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Japan Population, 2009 - 15F
2.2 Japan Nominal GDP (US$ m), 2009 - 15F
2.3 Japan Nominal GDP per Capita (US$), 2009 - 15F
2.4 Japan PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Japan Annual GDP Growth (%), 2009 - 15F
2.6 Japan Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate JPY / US$, 2009 - 15F
3 MOBILE SUBSCRIPTIONS AND PENETRATION
3.1 Japan Total Mobile Subscriptions: Market Volume, 2009 - 15F
3.2 Japan Mobile Subscription Penetration (% of Population), 2009 - 15F
4 MOBILE HANDSET SALES ANALYSIS
4.1 Japan Mobile Handset Sales Volume by Type of Customer, 2009 - 15F
4.2 Japan Mobile Handset Sales Volume by Category, 2009 - 15F
4.3 Japan Mobile Handset Sales Volume by Price Band, 2009 - 15F
4.4 Japan Mobile Handset Sales Volume by Vendor, 2009 - 15F
4.5 Japan Mobile Handset Sales Volume by Feature, 2009 - 15F
4.6 Japan Smartphone Handset Sales Volume by Feature, 2009 - 15F
4.7 Japan Mobile Handset ASP, 2009 - 15F
4.8 Japan Mobile Handset Revenue, 2009 - 15F
5 APPENDIX
5.1 About Pyramid Research
5.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Japanese Population, 2009 - 2015F
Table 3: Japanese Nominal GDP (US$ m), 2009 - 2015F
Table 4: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Japanese Annual GDP Growth (%), 2009 - 2015F
Table 7: Japanese Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate JPY / US$, 2009 - 2015F
Table 9: Japanese Total Mobile Subscriptions Market Volume, 2009 - 2015F
Table 10: Japanese Mobile Subscription Penetration (% of Population), 2009 - 2015F
Table 11: Japanese Mobile Handset Sales Volume by Type of Customer [000], 2009 - 2015F
Table 12: Japanese Mobile Handset Sales Volume by Category [000], 2009 - 2015F
Table 13: Japanese Handset Sales Volume by Price Band [000], 2009 - 2015F
Table 14: Japanese Handset Sales Volume by Vendor [000], 2009 - 2015F
Table 15: Japanese Mobile Handset Sales Volume by Feature [000], 2009 - 2015F
Table 16: Japanese Smartphone Handset Sales Volume by Feature [000], 2009 - 2015F
Table 17: Japanese Mobile Handset ASP [US$], 2009 - 2015F
Table 18: Japanese Mobile Handset Revenue [US$], 2009 - 2015F

List of Figures
Figure 1: Japanese Population, 2009 - 2015F
Figure 2: Japanese Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Japanese Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Japanese PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Japanese Annual GDP Growth (%), 2009 - 2015F
Figure 6: Japanese Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate JPY / US$, 2009 - 2015F
Figure 8: Japanese Total Mobile Subscriptions: Market Volume, 2009 - 2015F
Figure 9: Japanese Mobile Subscription Penetration (% of Population), 2009 - 2015F
Figure 10: Japanese Mobile Handset Sales Volume by Type of Customer, 2009 - 2015F
Figure 11: Japanese Mobile Handset Sales Volume by Category, 2009 - 2015F
Figure 12: Japanese Handset Sales Volume by Price Band, 2009 - 2015F
Figure 13: Japanese Handset Sales Volume by Vendor, 2009 - 2015F
Figure 14: Japanese Mobile Handset Sales Volume by Feature, 2009 - 2015F
Figure 15: Japanese Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Figure 16: Japanese Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Figure 17: Japanese Smartphone Handset Sales Volume by Feature, 2009 - 2015F

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