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Summary
"South Korea Mobile Data Market to 2015: Mobile Data Users by Application" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in South Korea and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on South Korea population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- South Korea mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of South Korea operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on South Korea population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- South Korea mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

South Korea Mobile Data Market to 2015: Mobile Data Users by Application
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 South Korea Population, 2009 - 15F
2.2 South Korea Households, 2009 - 15F
2.3 South Korea Businesses, 2009 - 15F
2.4 South Korea Nominal GDP (US$ B), 2009 - 15F
2.5 South Korea Nominal GDP per Capita (US$), 2009 - 15F
2.6 South Korea PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 South Korea Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate KRW / US$, 2009 - 15F
3 MOBILE PENETRATION OF POPULATION
3.1 South Korea Main Lines, 2009 - 15F
3.2 South Korea Mobile Users, 2009 - 15F
3.3 South Korea Mobile Subscriptions, 2009 - 15F
3.4 South Korea Mobile Data Users, 2009 - 15F
4 MOBILE DATA USERS BY APPLICATION
4.1 South Korea Messaging, 2009 - 15 F
4.2 South Korea Applications, 2009 - 15 F
5 MOBILE USAGE
5.1 South Korea Monthly Voice MOU by Package, 2009 - 15 F
5.2 South Korea Average Monthly SMS, 2009 - 15 F
5.3 South Korea Average Monthly MMS, 2009 - 15 F
6 MOBILE REVENUES
6.1 South Korea Total Mobile Revenues, 2009 - 15F
6.2 South Korea Messaging Revenue, 2009 - 15F
6.3 South Korea Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: South Korean Population, 2009 - 2015F
Table 3: South Korean Households (‘000), 2009 - 2015F
Table 4: South Korean Businesses (‘000), 2009 - 2015F
Table 5: South Korean Nominal GDP (US$ B), 2009 - 2015F
Table 6: South Korean Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: South Korean PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: South Korean Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate KRW / US$, 2009 - 2015F
Table 10: South Korean Main Lines (%), 2009 - 2015F
Table 11: South Korean Mobile Users (%), 2009 - 15F
Table 12: South Korean Mobile Subscriptions (%), 2009 - 15F
Table 13: South Korean Mobile Data Users (%), 2009 - 15F
Table 14: South Korean Messaging (000), 2009 - 2015 F
Table 15: South Korean Applications (000), 2009 - 2015 F
Table 16: South Korean Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Table 17: South Korean Average Monthly SMS (units/month), 2009 - 2015 F
Table 18: South Korean Average Monthly MMS (units/month), 2009 - 2015 F
Table 19: South Korean Total Mobile Revenues [US$m], 2009 - 2015F
Table 20: South Korean Messaging Revenue [US$m], 2009 - 2015F
Table 21: South Korean Applications Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: South Korean Population, 2009 - 2015F
Figure 2: South Korean Households (‘000), 2009 - 2015F
Figure 3: South Korean Businesses (‘000), 2009 - 2015F
Figure 4: South Korean Nominal GDP (US$ B), 2009 - 2015F
Figure 5: South Korean Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: South Korean PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: South Korean Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate KRW / US$, 2009 - 2015F
Figure 9: South Korean Main Lines (%), 2009 - 2015F
Figure 10: South Korean Mobile Users (%), 2009 - 15F
Figure 11: South Korean Mobile Subscriptions (%), 2009 - 15F
Figure 12: South Korean Mobile Data Users (%), 2009 - 15F
Figure 13: South Korean Messaging (000), 2009 - 2015 F
Figure 14: South Korean Applications (000), 2009 - 2015 F
Figure 15: South Korean Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Figure 16: South Korean Average Monthly SMS (units/month), 2009 - 2015 F
Figure 17: South Korean Average Monthly MMS (units/month), 2009 - 2015 F
Figure 18: South Korean Total Mobile Revenues (US$m), 2009 - 2015F
Figure 19: South Korean Messaging Revenue (US$m), 2009 - 2015F
Figure 20: South Korean Applications Revenue (US$m), 2009 - 2015F

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