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Summary
"Poland Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Poland and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Poland population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Poland operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Poland population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Poland Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Poland Population, 2009 - 15F
2.2 Poland Households, 2009 - 15F
2.3 Poland Businesses, 2009 - 15F
2.4 Poland Nominal GDP (US$ m), 2009 - 15F
2.5 Poland Nominal GDP per Capita (US$), 2009 - 15F
2.6 Poland PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Poland Consumer Price Inflation (%), 2009 - 15F
2.8 Poland Exchange Rate PLN / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Poland TV Households, 2009 - 15F
3.2 Poland Pay TV Households, 2009 - 15F
3.3 Poland Mobile TV Penetration of Population, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 Poland TV Sets, 2009 - 15F
4.2 Poland Total Pay TV Accounts, 2009 - 15F
4.2.1 Poland Cable Accounts, 2009 - 15F
4.2.2 Poland DTH/Satellite, 2009 - 15F
4.2.3 Poland DTT/DVB-T, 2009 - 15F
4.2.4 Poland IPTV, 2009 - 15F
4.2.5 Poland Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Poland Pay TV Accounts, 2009 - 15 F
5.2 Poland Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY AND BY OPERATOR
6.1 Poland Cable Accounts, 2009 - 15 F
6.2 Poland DTH/Satellite Accounts, 2009 - 15 F
6.3 Poland DTT/DVB-T Accounts, 2009 - 15 F
6.4 Poland IPTV Accounts, 2009 - 15 F
7 MEDIA SERVICES MONTHLY ARPS
7.1 Poland Spend per Pay TV Account, 2009 - 15F
7.2 Poland IPTV, 2009 - 15F
7.3 Poland Mobile TV ARPS, 2009 - 15F
8 MEDIA SERVICES REVENUE
8.1 Poland Total Pay TV Revenue, 2009 - 15F
8.2 Poland IPTV, 2009 - 15F
8.3 Poland Total Mobile TV Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Polish Population, 2009 - 2015F
Table 3: Polish Households (‘000), 2009 - 2015F
Table 4: Polish Businesses (‘000), 2009 - 2015F
Table 5: Polish Nominal GDP (US$ m), 2009 - 2015F
Table 6: Polish Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Polish PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Polish Consumer Price Inflation (%), 2009 - 2015F
Table 9: Polish Exchange Rate PLN / US$, 2009 - 2015F
Table 10: Polish TV Households (%), 2009 - 2015F
Table 11: Polish Pay TV Households (%), 2009 - 15F
Table 12: Polish Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Polish TV Sets (‘000), 2009 - 2015F
Table 14: Polish Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Table 15: Polish Cable Accounts [000], 2009 - 2015F
Table 16: Polish DTH/Satellite [000], 2009 - 2015F
Table 17: Polish DTT/DVB-T [000], 2009 - 2015F
Table 18: Polish IPTV [000], 2009 - 2015F
Table 19: Polish Total Mobile TV Subscriptions [000], 2009 - 2015F
Table 20: Polish Pay TV Accounts (%), 2009 - 2015 F
Table 21: Polish Mobile TV Subscriptions (%), 2009 - 2015 F
Table 22: Polish Cable Accounts (%), 2009 - 2015 F
Table 23: Polish DTH/Satellite Accounts (%), 2009 - 2015 F
Table 24: Polish DTT/DVB-T Accounts (%), 2009 - 2015 F
Table 25: Polish IPTV Accounts (%), 2009 - 2015 F
Table 26: Polish Spend per Pay TV Account [US$], 2009 - 2015F
Table 27: Polish IPTV Monthly ARPS [US$], 2009 - 2015F
Table 28: Polish Mobile TV ARPS [US$], 2009 - 2015F
Table 29: Polish Total Pay TV Revenue [US$m], 2009 - 2015F
Table 30: Polish IPTV [US$m], 2009 - 2015F
Table 31: Polish Total Mobile TV Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: Polish Population, 2009 - 2015F
Figure 2: Polish Households (‘000), 2009 - 2015F
Figure 3: Polish Businesses (‘000), 2009 - 2015F
Figure 4: Polish Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Polish Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Polish PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Polish Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Polish Exchange Rate PLN / US$, 2009 - 2015F
Figure 9: Polish TV Households (%), 2009 - 2015F
Figure 10: Polish Pay TV Households (%), 2009 - 15F
Figure 11: Polish Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Polish TV Sets (‘000), 2009 - 2015F
Figure 13: Polish Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Figure 14: Polish Cable Accounts [000], 2009 - 2015F
Figure 15: Polish DTH/Satellite [000], 2009 - 2015F
Figure 16: Polish DTT/DVB-T [000], 2009 - 2015F
Figure 17: Polish IPTV [000], 2009 - 2015F
Figure 18: Polish Total Mobile TV Subscriptions [000], 2009 - 2015F
Figure 19: Polish Pay TV Accounts (%), 2009 - 2015 F
Figure 20: Polish Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 21: Polish Cable Accounts (%), 2009 - 2015 F
Figure 22: Polish DTH/Satellite Accounts (%), 2009 - 2015 F
Figure 23: Polish DTT/DVB-T Accounts (%), 2009 - 2015 F
Figure 24: Polish IPTV Accounts (%), 2009 - 2015 F
Figure 25: Polish Spend per Pay TV Account (US$), 2009 - 2015F
Figure 26: Polish IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 27: Polish Mobile TV ARPS (US$), 2009 - 2015F
Figure 28: Polish Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 29: Polish IPTV (US$m), 2009 - 2015F
Figure 30: Polish Total Mobile TV Revenue (US$m), 2009 - 2015F

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