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Summary
"Romania Media Market to 2015: Media Services Adoption by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Romania and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Romania population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Romania operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Romania population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Romania Media Market to 2015: Media Services Adoption by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Romania Population, 2009 - 15F
2.2 Romania Households, 2009 - 15F
2.3 Romania Businesses, 2009 - 15F
2.4 Romania Nominal GDP (US$ m), 2009 - 15F
2.5 Romania Nominal GDP per Capita (US$), 2009 - 15F
2.6 Romania PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Romania Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate (RON) / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Romania TV Households, 2009 - 15F
3.2 Romania Pay TV Households, 2009 - 15F
3.3 Romania Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY OPERATOR
4.1 Romania Total TV Accounts, 2009 - 15F
4.2 Romania Cable Accounts, 2009 - 15F
4.3 Romania DTH/Satellite Accounts, 2009 - 15F
4.4 Romania DTT/DVB-T Accounts, 2009 - 15F
4.5 Romania IPTV Accounts, 2009 - 15F
4.6 Romania Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY OPERATOR
5.1 Romania Pay TV Accounts, 2009 - 15 F
5.2 Romania Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY AND BY OPERATOR
6.1 Romania Cable Accounts, 2009 - 15 F
6.2 Romania DTH/Satellite Accounts, 2009 - 15 F
6.3 Romania DTT/DVB-T Accounts, 2009 - 15 F
6.4 Romania IPTV Accounts, 2009 - 15 F
7 MEDIA SERVICES MONTHLY ARPS
7.1 Romania Spend per Pay TV Account, 2009 - 15F
7.2 Romania IPTV, 2009 - 15F
7.3 Romania Mobile TV ARPS, 2009 - 15F
8 MEDIA SERVICES REVENUE
8.1 Romania Total Pay TV Revenue, 2009 - 15F
8.2 Romania IPTV, 2009 - 15F
8.3 Romania Total Mobile TV Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Romanian Population, 2009 - 2015F
Table 3: Romanian Households (‘000), 2009 - 2015F
Table 4: Romanian Businesses (‘000), 2009 - 2015F
Table 5: Romanian Nominal GDP (US$ m), 2009 - 2015F
Table 6: Romanian Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Romanian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Romanian Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate (RON) / US$, 2009 - 2015F
Table 10: Romanian TV Households (%), 2009 - 2015F
Table 11: Romanian Pay TV Households (%), 2009 - 15F
Table 12: Romanian Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Romanian Total TV Accounts (‘000), 2009 - 2015F
Table 14: Romanian Cable Accounts (‘000), 2009 - 2015F
Table 15: Romanian DTH/Satellite Accounts (‘000), 2009 - 2015F
Table 16: Romanian DTT/DVB-T Accounts (‘000), 2009 - 2015F
Table 17: Romanian IPTV Accounts (‘000), 2009 - 2015F
Table 18: Romanian Total Mobile TV Subscriptions (‘000), 2009 - 2015F
Table 19: Romanian Pay TV Accounts (%), 2009 - 2015 F
Table 20: Romanian Mobile TV Subscriptions (%), 2009 - 2015 F
Table 21: Romanian Cable Accounts (%), 2009 - 2015 F
Table 22: Romanian DTH/Satellite Accounts (%), 2009 - 2015 F
Table 23: Romanian DTT/DVB-T Accounts (%), 2009 - 2015 F
Table 24: Romanian IPTV Accounts (%), 2009 - 2015 F
Table 25: Romanian Spend per Pay TV Account [US$], 2009 - 2015F
Table 26: Romanian IPTV Monthly ARPS [US$], 2009 - 2015F
Table 27: Romanian Mobile TV ARPS [US$], 2009 - 2015F
Table 28: Romanian Total Pay TV Revenue [US$m], 2009 - 2015F
Table 29: Romanian IPTV [US$m], 2009 - 2015F
Table 30: Romanian Mobile TV Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: Romanian Population, 2009 - 2015F
Figure 2: Romanian Households (‘000), 2009 - 2015F
Figure 3: Romanian Businesses (‘000), 2009 - 2015F
Figure 4: Romanian Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Romanian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Romanian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Romanian Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate (RON) / US$, 2009 - 2015F
Figure 9: Romanian TV Households (%), 2009 - 2015F
Figure 10: Romanian Pay TV Households (%), 2009 - 15F
Figure 11: Romanian Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Romanian Total TV Accounts (‘000), 2009 - 2015F
Figure 13: Romanian Cable Accounts (‘000), 2009 - 2015F
Figure 14: Romanian DTH/Satellite Accounts (‘000), 2009 - 2015F
Figure 15: Romanian DTT/DVB-T Accounts (‘000), 2009 - 2015F
Figure 16: Romanian IPTV Accounts (‘000), 2009 - 2015F
Figure 17: Romanian Total Mobile TV Subscriptions (‘000), 2009 - 2015F
Figure 18: Romanian Pay TV Accounts (%), 2009 - 2015 F
Figure 19: Romanian Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 20: Romanian Cable Accounts (%), 2009 - 2015 F
Figure 21: Romanian DTH/Satellite Accounts (%), 2009 - 2015 F
Figure 22: Romanian DTT/DVB-T Accounts (%), 2009 - 2015 F
Figure 23: Romanian IPTV Accounts (%), 2009 - 2015 F
Figure 24: Romanian Spend per Pay TV Account (US$), 2009 - 2015F
Figure 25: Romanian IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 26: Romanian Mobile TV ARPS (US$), 2009 - 2015F
Figure 27: Romanian Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 28: Romanian IPTV (US$m), 2009 - 2015F
Figure 29: Romanian Mobile TV Revenue (US$m), 2009 - 2015F

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