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Summary
"Romania Mobile Data Market to 2015: Average Revenue Per Subscription (ARPS) by Mobile Data" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Romania and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Romania population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Romania mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile ARPS by: operator, subscription type, service line, technology and generation and by application
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Romania operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Romania population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Romania mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile ARPS by: operator, subscription type, service line, technology and generation and by application
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Romania Mobile Data Market to 2015: Average Revenue Per Subscription (ARPS) by Mobile Data
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Romania Population, 2009 - 15F
2.2 Romania Households, 2009 - 15F
2.3 Romania Businesses, 2009 - 15F
2.4 Romania Nominal GDP (US$ m), 2009 - 15F
2.5 Romania Nominal GDP per Capita (US$), 2009 - 15F
2.6 Romania PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Romania Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate (RON) / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Romania Main Lines, 2009 - 15F
3.2 Romania Mobile Users, 2009 - 15F
3.3 Romania Mobile Subscriptions, 2009 - 15F
3.4 Romania Mobile Data Users, 2009 - 15F
4 MOBILE USAGE
4.1 Romania Monthly Voice MOU by Package, 2009 - 15 F
4.2 Romania Average Monthly SMS, 2009 - 15 F
4.3 Romania Average Monthly MMS, 2009 - 15 F
5 MOBILE ARPS
5.1 Romania Mobile ARPS by Operator, 2009 - 15F
5.2 Romania Mobile ARPS by Subscription Type, 2009 - 15F
5.3 Romania Mobile ARPS by Subscription Type, 2009 - 15F
5.4 Romania Messaging, 2009 - 15F
5.5 Romania Applications, 2009 - 15F
5.6 Romania Mobile ARPS by Technology Generation, 2009 - 15F
6 MOBILE REVENUES
6.1 Romania Total Mobile Revenues, 2009 - 15F
6.2 Romania Messaging Revenue, 2009 - 15F
6.3 Romania Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Romanian Population, 2009 - 2015F
Table 3: Romanian Households (‘000), 2009 - 2015F
Table 4: Romanian Businesses (‘000), 2009 - 2015F
Table 5: Romanian Nominal GDP (US$ m), 2009 - 2015F
Table 6: Romanian Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Romanian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Romanian Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate (RON) / US$, 2009 - 2015F
Table 10: Romanian Main Lines (%), 2009 - 2015F
Table 11: Romanian Mobile Users (%), 2009 - 15F
Table 12: Romanian Mobile Subscriptions (%), 2009 - 15F
Table 13: Romanian Mobile Data Users (%), 2009 - 15F
Table 14: Romanian Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Table 15: Romanian Average Monthly SMS (units/month), 2009 - 2015 F
Table 16: Romanian Average Monthly MMS (units/month), 2009 - 2015 F
Table 17: Romanian Mobile ARPS by Operator [US$/month], 2009 - 2015F
Table 18: Romanian Mobile ARPS by Subscription Type [US$/month], 2009 - 2015F
Table 19: Romanian Mobile ARPS by Subscription Type [US$/month], 2009 - 2015F
Table 20: Romanian Messaging [US$/month], 2009 - 2015F
Table 21: Romanian Applications [US$/month], 2009 - 2015F
Table 22: Romanian Mobile ARPS by Technology Generation [US$/month], 2009 - 2015F
Table 23: Romanian Total Mobile Revenues [US$m], 2009 - 2015F
Table 24: Romanian Messaging Revenue [US$m], 2009 - 2015F
Table 25: Romanian Applications Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: Romanian Population, 2009 - 2015F
Figure 2: Romanian Households (‘000), 2009 - 2015F
Figure 3: Romanian Households (‘000), 2009 - 2015F
Figure 4: Romanian Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Romanian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Romanian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Romanian Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate (RON) / US$, 2009 - 2015F
Figure 9: Romanian Main Lines (%), 2009 - 2015F
Figure 10: Romanian Mobile Users (%), 2009 - 15F
Figure 11: Romanian Mobile Subscriptions (%), 2009 - 15F
Figure 12: Romanian Mobile Data Users (%), 2009 - 15F
Figure 13: Romanian Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Figure 14: Romanian Average Monthly SMS (units/month), 2009 - 2015 F
Figure 15: Romanian Average Monthly MMS (units/month), 2009 - 2015 F
Figure 16: Romanian Mobile ARPS by Operator (US$/month), 2009 - 2015F
Figure 17: Romanian Mobile ARPS by Subscription Type (US$/month), 2009 - 2015F
Figure 18: Romanian Mobile ARPS by Subscription Type (US$/month), 2009 - 2015F
Figure 19: Romanian Messaging (US$/month), 2009 - 2015F
Figure 20: Romanian Applications (US$/month), 2009 - 2015F
Figure 21: Romanian Mobile ARPS by Technology Generation (US$/month), 2009 - 2015F
Figure 22: Romanian Total Mobile Revenues (US$m), 2009 - 2015F
Figure 23: Romanian Messaging Revenue (US$m), 2009 - 2015F
Figure 24: Romanian Applications Revenue (US$m), 2009 - 2015F

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