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Summary
"Romania Mobile Handset Market to 2015: Mobile Handset Sales by Technology and by Generation" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Romania and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Romania population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales by: gray market sales, price band, technology and generation, air interface, distribution of mobile handset sales by generation
- Mobile handset ASP
- Mobile handset revenue

Synopsis
This report offers a concise breakdown of Romania operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Romania population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales by: gray market sales, price band, technology and generation, air interface, distribution of mobile handset sales by generation
- Mobile handset ASP
- Mobile handset revenue

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Romania Mobile Handset Market to 2015: Mobile Handset Sales by Technology and by Generation
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Romania Population, 2009 - 15F
2.2 Romania Nominal GDP (US$ m), 2009 - 15F
2.3 Romania Nominal GDP per Capita (US$), 2009 - 15F
2.4 Romania PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Romania Annual GDP Growth, 2009 - 15F
2.6 Romania Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate (RON) / US$, 2009 - 15F
3 MOBILE SUBSCRIPTIONS AND PENETRATION
3.1 Romania Total Mobile Subscriptions, 2009 - 15F
3.2 Romania Mobile Subscription Penetration of Population, 2009 - 15F
4 MOBILE HANDSET SALES BY QUARTER
4.1 Romania Total Mobile Handset Sales by Quarter, 2009 - 15F
5 MOBILE HANDSET SALES BY TYPE OF CUSTOMER
5.1 Romania Total Mobile Handset Sales to New Subscriptions
5.2 Romania Total Replacement Mobile Handset Sales
6 MOBILE HANDSET SALES BY CATEGORY
6.1 Romania Total Mobile Handset Sales
6.2 Romania Total Gray Market Mobile Handset Sales
6.3 Romania Mobile Handset Sales by Price Band, 2009 - 15F
6.4 Romania Mobile Handset Sales by Technology, 2009 - 15 F
6.5 Romania Distribution of Mobile Handset Sales by Technology, 2009 - 15 F
6.6 Romania Mobile Handset Sales by Generation, 2009 - 15 F
6.7 Romania Distribution of Mobile Handset Sales by Generation, 2009 - 15 F
7 MOBILE HANDSET ASP
7.1 Romania Total Market ASP, 2009 - 15F
8 MOBILE HANDSET REVENUE
8.1 Romania Total Market Handset Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Romanian Population, 2009 - 2015F
Table 3: Romanian Nominal GDP (US$ m), 2009 - 2015F
Table 4: Romanian Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Romanian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Romanian Annual GDP Growth (%), 2009 - 2015F
Table 7: Romanian Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate (RON) / US$, 2009 - 2015F
Table 9: Romanian Total Mobile Subscriptions (‘000), 2009 - 2015F
Table 10: Romanian Mobile Subscription Penetration of Population (%), 2009 - 15F
Table 11: Romanian Total Mobile Handset Sales by Quarter (‘000), 2009 - 2015F
Table 12: Romanian Total Mobile Handset Sales to New Subscriptions (‘000), 2009 - 2015F
Table 13: Romanian Total Replacement Mobile Handset Sales (‘000), 2009 - 2015F
Table 14: Romanian Total Mobile Handset Sales by Category (‘000), 2009 - 2015F
Table 15: Romanian Total Gray Market Mobile Handset Sales (‘000), 2009 - 2015F
Table 16: Romanian Handset Sales by Price Band (000), 2009 - 2015F
Table 17: Romanian Mobile Handset Sales by Technology (‘000), 2009 - 2015 F
Table 18: Romanian Distribution of Mobile Handset Sales by Technology (%), 2009 - 2015 F
Table 19: Romanian Mobile Handset Sales by Generation (‘000), 2009 - 2015 F
Table 20: Romanian Distribution of Mobile Handset Sales by Generation (%), 2009 - 2015 F
Table 21: Romanian Total Market ASP (US$), 2009 - 2015F
Table 22: Romanian Total Market Handset Revenue (US$), 2009 - 2015F

List of Figures
Figure 1: Romanian Population, 2009 - 2015F
Figure 2: Romanian Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Romanian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Romanian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Romanian Annual GDP Growth (%), 2009 - 2015F
Figure 6: Romanian Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate (RON) / US$, 2009 - 2015F
Figure 8: Romanian Total Mobile Subscriptions (‘000), 2009 - 2015F
Figure 9: Romanian Mobile Subscription Penetration of Population (%), 2009 - 15F
Figure 10: Romanian Total Mobile Handset Sales by Quarter (‘000), 2009 - 2015F
Figure 11: Romanian Total Mobile Handset Sales to New Subscriptions (‘00), 2009 - 2015F
Figure 12: Romanian Total Replacement Mobile Handset Sales (‘000), 2009 - 2015F
Figure 13: Romanian Total Mobile Handset Sales by Category (‘000), 2009 - 2015F
Figure 14: Romanian Total Gray Market Mobile Handset Sales (‘000), 2009 - 2015F
Figure 15: Romanian Handset Sales by Price Band (‘000), 2009 - 2015F
Figure 16: Romanian Mobile Handset Sales by Technology (‘000), 2009 - 2015 F
Figure 17: Romanian Distribution of Mobile Handset Sales by Technology (%), 2009 - 2015 F
Figure 18: Romanian Mobile Handset Sales by Generation (‘000), 2009 - 2015 F
Figure 19: Romanian Distribution of Mobile Handset Sales by Generation (%), 2009 - 2015 F
Figure 20: Romanian Total Market ASP (US$), 2009 - 2015F
Figure 21: Romanian Total Market Handset Revenue (US$), 2009 - 2015F

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