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Summary
"Argentina Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Argentina and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Argentina population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Argentina operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Argentina population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Argentina Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Argentina Population, 2009 - 15F
2.2 Argentina Households, 2009 - 15F
2.3 Argentina Businesses, 2009 - 15F
2.4 Argentina Nominal GDP (US$ m), 2009 - 15F
2.5 Argentina Nominal GDP per Capita (US$), 2009 - 15F
2.6 Argentina PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Argentina Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate ARS / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Argentina TV Households, 2009 - 15F
3.2 Argentina Pay TV Households, 2009 - 15F
3.3 Argentina Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 Argentina TV Sets, 2009 - 15F
4.2 Argentina Total Pay TV Accounts, 2009 - 15F
4.2.1 Argentina Cable Accounts, 2009 - 15F
4.2.2 Argentina DTH/Satellite, 2009 - 15F
4.2.3 Argentina MMDS/LMDS, 2009 - 15F
4.2.4 Argentina IPTV, 2009 - 15F
4.3 Argentina Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Argentina Pay TV Accounts, 2009 - 15 F
5.2 Argentina Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 Argentina Spend per Pay TV Account, 2009 - 15F
6.2 Argentina IPTV, 2009 - 15F
6.3 Argentina Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 Argentina Total Pay TV Revenue, 2009 - 15F
7.2 Argentina IPTV, 2009 - 15F
7.3 Argentina Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Argentinian Population, 2009 - 2015F
Table 3: Argentinian Households (‘000), 2009 - 2015F
Table 4: Argentinian Businesses (‘000), 2009 - 2015F
Table 5: Argentinian Nominal GDP (US$ m), 2009 - 2015F
Table 6: Argentinian Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Argentinian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Argentinian Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate ARS / US$, 2009 - 2015F
Table 10: Argentinian TV Households (%), 2009 - 2015F
Table 11: Argentinian Pay TV Households (%), 2009 - 15F
Table 12: Argentinian Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Argentinian TV Sets (‘000), 2009 - 2015F
Table 14: Argentinian Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Table 15: Argentinian Cable Accounts [000], 2009 - 2015F
Table 16: Argentinian DTH/Satellite [000], 2009 - 2015F
Table 17: Argentinian MMDS/LMDS [000], 2009 - 2015F
Table 18: Argentinian IPTV [000], 2009 - 2015F
Table 19: Argentinian Total Mobile TV Subscriptions [000], 2009 - 2015F
Table 20: Argentinian Pay TV Accounts (%), 2009 - 2015 F
Table 21: Argentinian Mobile TV Subscriptions (%), 2009 - 2015 F
Table 22: Argentinian Spend per Pay TV Account [US$], 2009 - 2015F
Table 23: Argentinian IPTV Monthly ARPS [US$], 2009 - 2015F
Table 24: Argentinian Mobile TV ARPS [US$], 2009 - 2015F
Table 25: Argentinian Total Pay TV Revenue [US$m], 2009 - 2015F
Table 26: Argentinian IPTV [US$m], 2009 - 2015F
Table 27: Argentinian Mobile TV Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: Argentinian Population, 2009 - 2015F
Figure 2: Argentinian Households (‘000), 2009 - 2015F
Figure 3: Argentinian Businesses (‘000), 2009 - 2015F
Figure 4: Argentinian Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Argentinian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Argentinian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Argentinian Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate ARS / US$, 2009 - 2015F
Figure 9: Argentinian TV Households (%), 2009 - 2015F
Figure 10: Argentinian Pay TV Households (%), 2009 - 15F
Figure 11: Argentinian Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Argentinian TV Sets (‘000), 2009 - 2015F
Figure 13: Argentinian Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Figure 14: Argentinian Cable Accounts [000], 2009 - 2015F
Figure 15: Argentinian DTH/Satellite [000], 2009 - 2015F
Figure 16: Argentinian MMDS/LMDS [000], 2009 - 2015F
Figure 17: Argentinian IPTV [000], 2009 - 2015F
Figure 18: Argentinian Total Mobile TV Subscriptions [000], 2009 - 2015F
Figure 19: Argentinian Pay TV Accounts (%), 2009 - 2015 F
Figure 20: Argentinian Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 21: Argentinian Spend per Pay TV Account (US$), 2009 - 2015F
Figure 22: Argentinian IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 23: Argentinian Mobile TV ARPS (US$), 2009 - 2015F
Figure 24: Argentinian Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 25: Argentinian IPTV (US$m), 2009 - 2015F
Figure 26: Argentinian Mobile TV Revenue (US$m), 2009 - 2015F

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