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Summary
"Brazil Mobile Data Market to 2015: Mobile Data Users by Application" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Brazil and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Brazil population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Brazil mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Brazil operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Brazil population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Brazil mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Brazil Mobile Data Market to 2015: Mobile Data Users by Application
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Brazil Population, 2009 - 15F
2.2 Brazil Households, 2009 - 15F
2.3 Brazil Businesses, 2009 - 15F
2.4 Brazil Nominal GDP (US$ m), 2009 - 15F
2.5 Brazil Nominal GDP per Capita (US$), 2009 - 15F
2.6 Brazil PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Brazil Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate BRL / US$, 2009 - 15F
3 MOBILE SERVICES PENETRATION
3.1 Brazil Main Lines, 2009 - 15F
3.2 Brazil Mobile Users, 2009 - 15F
3.3 Brazil Mobile Subscriptions, 2009 - 15F
3.4 Brazil Mobile Data Users, 2009 - 15F
4 MOBILE DATA USERS BY APPLICATION
4.1 Brazil Messaging, 2009 - 15 F
4.2 Brazil Applications, 2009 - 15 F
5 MOBILE USAGE
5.1 Brazil Monthly Voice MOU by Package, 2009 - 15 F
5.2 Brazil Average Monthly SMS, 2009 - 15 F
5.3 Brazil Average Monthly MMS, 2009 - 15 F
6 MOBILE REVENUES
6.1 Brazil Total Mobile Revenues, 2009 - 15F
6.2 Brazil Messaging Revenue, 2009 - 15F
6.3 Brazil Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Brazilian Population, 2009 - 2015F
Table 3: Brazilian Households (‘000), 2009 - 2015F
Table 4: Brazilian Businesses (‘000), 2009 - 2015F
Table 5: Brazilian Nominal GDP (US$ m), 2009 - 2015F
Table 6: Brazilian Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Brazilian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Brazilian Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate BRL / US$, 2009 - 2015F
Table 10: Brazilian Main Lines (%),2009 - 2015F
Table 11: Brazilian Mobile Users (%), 2009 - 15F
Table 12: Brazilian Mobile Subscriptions (%), 2009 - 15F
Table 13: Brazilian Mobile Data Users (%), 2009 - 15F
Table 14: Brazilian Messaging (000), 2009 - 2015 F
Table 15: Brazilian Applications (000),2009 - 2015 F
Table 16: Brazilian Monthly Voice MOU by Package(units/month),2009 - 2015 F
Table 17: Brazilian Average Monthly SMS (units/month),2009 - 2015 F
Table 18: Brazilian Average Monthly MMS (units/month),2009 - 2015 F
Table 19: Brazilian Total Mobile Revenues [US$m],2009 - 2015F
Table 20: Brazilian Messaging Revenue [US$m],2009 - 2015F
Table 21: Brazilian Applications Revenue [US$m],2009 - 2015F

List of Figures
Figure 1: Brazilian Population, 2009 - 2015F
Figure 2: Brazilian Households (‘000), 2009 - 2015F
Figure 3: Brazilian Households (‘000), 2009 - 2015F
Figure 4: Brazilian Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Brazilian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Brazilian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Brazilian Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate BRL/ US$, 2009 - 2015F
Figure 9: Brazilian Main Lines (%),2009 - 2015F
Figure 10: Brazilian Mobile Users (%), 2009 - 15F
Figure 11: Brazilian Mobile Subscriptions (%), 2009 - 15F
Figure 12: Brazilian Mobile Data Users (%), 2009 - 15F
Figure 13: Brazilian Messaging (000), 2009 - 2015 F
Figure 14: Brazilian Applications (000),2009 - 2015 F
Figure 15: Brazilian Monthly Voice MOU by Package(units/month),2009 - 2015 F
Figure 16: Brazilian Average Monthly SMS (units/month),2009 - 2015 F
Figure 17: Brazilian Average Monthly MMS (units/month),2009 - 2015 F
Figure 18: Brazilian Total Mobile Revenues (US$m),2009 - 2015F
Figure 19: Brazilian Messaging Revenue (US$m),2009 - 2015F
Figure 20: Brazilian Applications Revenue (US$m),2009 - 2015F

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