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Summary
"Brazil Mobile Operator KPI Market to 2015: Subscriptions by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Brazil and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Brazil population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - subscriptions by operator (post paid and prepaid), business subscriptions by operator, annual churn by operator and total service revenue by operator.

Synopsis
This report offers a concise breakdown of Brazil operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Brazil population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - subscriptions by operator (post paid and prepaid), business subscriptions by operator, annual churn by operator and total service revenue by operator.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Brazil Mobile Operator KPI Market to 2015: Subscriptions by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Brazil Population, 2009 - 15F
2.2 Brazil Nominal GDP (US$ m), 2009 - 15F
2.3 Brazil Nominal GDP per Capita (US$), 2009 - 15F
2.4 Brazil PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Brazil Annual GDP Growth (%), 2009 - 15F
2.6 Brazil Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate BRL / US$, 2009 - 15F
3 MOBILE OPERATOR KPI
3.1 Brazil Subscriptions by Operator, 2009 - 15 F
3.2 Brazil Prepaid Subscriptions by Operator, 2009 - 15 F
3.3 Brazil Post-paid Subscriptions by Operator, 2009 - 15 F
3.4 Brazil Business Subscriptions by Operator, 2009 - 15 F
3.5 Brazil Prepaid Subscribers as a % of Total Subscribers by Operator, 2009 - 15 F
3.6 Brazil Post-paid Subscribers as a % of Total Subscribers by Operator, 2009 - 15 F
3.7 Brazil Business Subscriptions by Operator, 2009 - 15 F
3.8 Brazil Annual Churn by Operator, 2009 - 15 F
3.9 Brazil Total Service Revenue by Operator, 2009 - 15 F
4 APPENDIX
4.1 About Pyramid Research
4.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Brazilian Population, 2009 - 2015F
Table 3: Brazilian Nominal GDP (US$ m), 2009 - 2015F
Table 4: Brazilian Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Brazilian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Brazilian Annual GDP Growth (%), 2009 - 2015F
Table 7: Brazilian Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate BRL / US$, 2009 - 2015F
Table 9: Brazilian Total Subscriptions by Operator (‘000), 2009 - 2015 F
Table 10: Brazilian Prepaid Subscriptions by Operator (‘000), 2009 - 2015 F
Table 11: Brazilian Post-paid Subscriptions by Operator (‘000), 2009 - 2015 F
Table 12: Brazilian Business Subscriptions by Operator (‘000), 2009 - 2015 F
Table 13: Brazilian Prepaid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Table 14: Brazilian Post-paid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Table 15: Brazilian Business Subscriptions by Operator (%), 2009 - 2015 F
Table 16: Brazilian Annual Churn by Operator (%), 2009 - 2015 F
Table 17: Brazilian Total Service Revenue by Operator (US$m), 2009 - 2015 F

List of Figures
Figure 1: Brazilian Population, 2009 - 2015F
Figure 2: Brazilian Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Brazilian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Brazilian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Brazilian Annual GDP Growth (%), 2009 - 2015F
Figure 6: Brazilian Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate BRL / US$, 2009 - 2015F
Figure 8: Brazilian Total Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 9: Brazilian Prepaid Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 10: Brazilian Post-paid Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 11: Brazilian Business Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 12: Brazilian Prepaid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Figure 13: Brazilian Post-paid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Figure 14: Brazilian Business Subscriptions by Operator (%), 2009 - 2015 F
Figure 15: Brazilian Annual Churn by Operator (%), 2009 - 2015 F
Figure 16: Brazilian Total Service Revenue by Operator (US$m), 2009 - 2015 F

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