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Summary
"Canada Mobile Data Market to 2015: Mobile Data Users by Application" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Canada and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Canada population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Canada mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Canada operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Canada population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Canada mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Canada Mobile Data Market to 2015: Mobile Data Users by Application
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Canada Population, 2009 - 15F
2.2 Canada Households, 2009 - 15F
2.3 Canada Businesses, 2009 - 15F
2.4 Canada Nominal GDP (US$ m), 2009 - 15F
2.5 Canada Nominal GDP per Capita (US$), 2009 - 15F
2.6 Canada PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Canada Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate (CAD) / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Canada Main Lines, 2009 - 15F
3.2 Canada Mobile Users, 2009 - 15F
3.3 Canada Mobile Subscriptions, 2009 - 15F
3.4 Canada Mobile Data Users, 2009 - 15F
4 MOBILE DATA USERS BY APPLICATION
4.1 Canada Messaging, 2009 - 15 F
4.2 Canada Applications, 2009 - 15 F
5 MOBILE USAGE
5.1 Canada Monthly Voice MOU by Package, 2009 - 15 F
5.2 Canada Average Monthly SMS, 2009 - 15 F
5.3 Canada Average Monthly MMS, 2009 - 15 F
6 MOBILE REVENUES
6.1 Canada Total Mobile Revenues, 2009 - 15F
6.2 Canada Messaging Revenue, 2009 - 15F
6.3 Canada Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Canadian Population, 2009 - 2015F
Table 3: Canadian Households (‘000), 2009 - 2015F
Table 4: Canadian Businesses (‘000), 2009 - 2015F
Table 5: Canadian Nominal GDP (US$ m), 2009 - 2015F
Table 6: Canadian Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Canadian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Canadian Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate (CAD) / US$, 2009 - 2015F
Table 10: Canadian Main Lines (%), 2009 - 2015F
Table 11: Canadian Mobile Users (%), 2009 - 15F
Table 12: Canadian Mobile Subscriptions (%), 2009 - 15F
Table 13: Canadian Mobile Data Users (%), 2009 - 15F
Table 14: Canadian Messaging (000), 2009 - 2015 F
Table 15: Canadian Applications (000), 2009 - 2015 F
Table 16: Canadian Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Table 17: Canadian Average Monthly SMS (units/month), 2009 - 2015 F
Table 18: Canadian Average Monthly MMS (units/month), 2009 - 2015 F
Table 19: Canadian Total Mobile Revenues [US$m], 2009 - 2015F
Table 20: Canadian Messaging Revenue [US$m], 2009 - 2015F
Table 21: Canadian Applications Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: Canadian Population, 2009 - 2015F
Figure 2: Canadian Households (‘000), 2009 - 2015F
Figure 3: Canadian Households (‘000), 2009 - 2015F
Figure 4: Canadian Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Canadian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Canadian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Canadian Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate (CAD) / US$, 2009 - 2015F
Figure 9: Canadian Main Lines (%), 2009 - 2015F
Figure 10: Canadian Mobile Users (%), 2009 - 15F
Figure 11: Canadian Mobile Subscriptions (%), 2009 - 15F
Figure 12: Canadian Mobile Data Users (%), 2009 - 15F
Figure 13: Canadian Messaging (000), 2009 - 2015 F
Figure 14: Canadian Applications (000), 2009 - 2015 F
Figure 15: Canadian Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Figure 16: Canadian Average Monthly SMS (units/month), 2009 - 2015 F
Figure 17: Canadian Average Monthly MMS (units/month), 2009 - 2015 F
Figure 18: Canadian Total Mobile Revenues (US$m), 2009 - 2015F
Figure 19: Canadian Messaging Revenue (US$m), 2009 - 2015F
Figure 20: Canadian Applications Revenue (US$m), 2009 - 2015F

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