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Summary
"USA Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in the USA and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on USA population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of the USA operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on the USA population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

USA Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 USA Population, 2009 - 15F
2.2 USA Households, 2009 - 15F
2.3 USA Businesses, 2009 - 15F
2.4 USA Nominal GDP (US$ m), 2009 - 15F
2.5 USA Nominal GDP per Capita (US$), 2009 - 15F
2.6 USA PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 USA Consumer Price Inflation (%), 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 USA TV Households, 2009 - 15F
3.2 USA Pay TV Households, 2009 - 15F
3.3 USA Mobile TV Penetration of Population, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 USA TV Sets, 2009 - 15F
4.2 USA Total Pay TV Accounts, 2009 - 15F
4.2.1 USA Cable Accounts, 2009 - 15F
4.2.2 USA DTH/Satellite, 2009 - 15F
4.2.3 USA IPTV, 2009 - 15F
4.3 USA Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 USA Pay TV Accounts, 2009 - 15 F
5.2 USA Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY AND BY OPERATOR
6.1 USA Cable Accounts, 2009 - 15 F
6.2 USA DTH/Satellite Accounts, 2009 - 15 F
6.3 USA IPTV Accounts, 2009 - 15 F
7 MEDIA SERVICES MONTHLY ARPS
7.1 USA Spend per Pay TV Account, 2009 - 15F
7.2 USA IPTV, 2009 - 15F
7.3 USA Mobile TV ARPS, 2009 - 15F
8 MEDIA SERVICES REVENUE
8.1 USA Total Pay TV Revenue, 2009 - 15F
8.2 USA IPTV, 2009 - 15F
8.3 USA Total Mobile TV Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: USA Population, 2009 - 2015F
Table 3: USA Households (‘000), 2009 - 2015F
Table 4: USA Businesses (‘000), 2009 - 2015F
Table 5: USA Nominal GDP (US$ m), 2009 - 2015F
Table 6: USA Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: USA PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: USA Consumer Price Inflation (%), 2009 - 2015F
Table 9: USA TV Households (%), 2009 - 2015F
Table 10: USA Pay TV Households (%), 2009 - 15F
Table 11: USA Mobile TV Penetration of Population (%), 2009 - 15F
Table 12: USA TV Sets (‘000), 2009 - 2015F
Table 13: USA Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Table 14: USA Cable Accounts [000], 2009 - 2015F
Table 15: USA DTH/Satellite [000], 2009 - 2015F
Table 16: USA IPTV [000], 2009 - 2015F
Table 17: USA Total Mobile TV Subscriptions (‘000), 2009 - 2015F
Table 18: USA Pay TV Accounts (%), 2009 - 2015 F
Table 19: USA Mobile TV Subscriptions (%), 2009 - 2015 F
Table 20: USA Cable Accounts (%), 2009 - 2015 F
Table 21: USA DTH/Satellite Accounts (%), 2009 - 2015 F
Table 22: USA IPTV Accounts (%), 2009 - 2015 F
Table 23: USA Spend per Pay TV Account [US$], 2009 - 2015F
Table 24: USA IPTV Monthly ARPS [US$], 2009 - 2015F
Table 25: USA Mobile TV ARPS [US$], 2009 - 2015F
Table 26: USA Total Pay TV Revenue [US$m], 2009 - 2015F
Table 27: USA IPTV [US$m], 2009 - 2015F
Table 28: USA Total Mobile TV Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: USA Population, 2009 - 2015F
Figure 2: USA Households (‘000), 2009 - 2015F
Figure 3: USA Businesses (‘000), 2009 - 2015F
Figure 4: USA Nominal GDP (US$ m), 2009 - 2015F
Figure 5: USA Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: USA PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: USA Consumer Price Inflation (%), 2009 - 2015F
Figure 8: USA TV Households (%), 2009 - 2015F
Figure 9: USA Pay TV Households (%), 2009 - 15F
Figure 10: USA Mobile TV Penetration of Population (%), 2009 - 15F
Figure 11: USA TV Sets (‘000), 2009 - 2015F
Figure 12: USA Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Figure 13: USA Cable Accounts [000], 2009 - 2015F
Figure 14: USA DTH/Satellite [000], 2009 - 2015F
Figure 15: USA IPTV [000], 2009 - 2015F
Figure 16: USA Total Mobile TV Subscriptions (‘000), 2009 - 2015F
Figure 17: USA Pay TV Accounts (%), 2009 - 2015 F
Figure 18: USA Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 19: USA Cable Accounts (%), 2009 - 2015 F
Figure 20: USA DTH/Satellite Accounts (%), 2009 - 2015 F
Figure 21: USA IPTV Accounts (%), 2009 - 2015 F
Figure 22: USA Spend per Pay TV Account (US$), 2009 - 2015F
Figure 23: USA IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 24: USA Mobile TV ARPS (US$), 2009 - 2015F
Figure 25: USA Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 26: USA IPTV (US$m), 2009 - 2015F
Figure 27: USA Total Mobile TV Revenue (US$m), 2009 - 2015F

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