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  4. > Italy Media Market to 2015: Media Services Adoption by Operator

Summary
"Italy Media Market to 2015: Media Services Adoption by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Italy and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Italy operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Italy Media Market to 2015: Media Services Adoption by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Italy Population, 2009 - 15F
2.2 Italy Households, 2009 - 15F
2.3 Italy Businesses, 2009 - 15F
2.4 Italy Nominal GDP (US$ m), 2009 - 15F
2.5 Italy Nominal GDP per Capita (US$), 2009 - 15F
2.6 Italy PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Italy Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate (EUR) / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Italy TV Households, 2009 - 15F
3.2 Italy Pay TV Households, 2009 - 15F
3.3 Italy Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY OPERATOR
4.1 Italy Total TV Accounts, 2009 - 15F
4.2 Italy DTH/Satellite Accounts, 2009 - 15F
4.3 Italy DTT/DVB-T Accounts, 2009 - 15F
4.4 Italy IPTV Accounts, 2009 - 15F
4.5 Italy Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY OPERATOR
5.1 Italy Total TV Accounts, 2009 - 15 F
5.2 Italy Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY AND BY OPERATOR
6.1 Italy DTH/Satellite Accounts, 2009 - 15 F
6.2 Italy DTT/DVB-T Accounts, 2009 - 15 F
6.3 Italy IPTV Accounts, 2009 - 15 F
7 MEDIA SERVICES MONTHLY ARPS
7.1 Italy Spend per Pay TV Account, 2009 - 15F
7.2 Italy IPTV, 2009 - 15F
7.3 Italy Mobile TV ARPS, 2009 - 15F
8 MEDIA SERVICES REVENUE
8.1 Italy Total Pay TV Revenue, 2009 - 15F
8.2 Italy IPTV, 2009 - 15F
8.3 Italy Total Mobile TV Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Italian Population (000), 2009 - 2015F
Table 3: Italian Households (‘000), 2009 - 2015F
Table 4: Italian Businesses (‘000), 2009 - 2015F
Table 5: Italian Nominal GDP (US$ m), 2009 - 2015F
Table 6: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Italian Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 10: Italian TV Households (%), 2009 - 2015F
Table 11: Italian Pay TV Households (%), 2009 - 15F
Table 12: Italian Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Italian Total TV Accounts (‘000), 2009 - 2015F
Table 14: Italian DTH/Satellite Accounts (‘000), 2009 - 2015F
Table 15: Italian DTT/DVB-T Accounts (‘000), 2009 - 2015F
Table 16: Italian IPTV Accounts (‘000), 2009 - 2015F
Table 17: Italian Total Mobile TV Subscriptions (‘000), 2009 - 2015F
Table 18: Italian Total TV Accounts (%), 2009 - 2015 F
Table 19: Italian Mobile TV Subscriptions (%), 2009 - 2015 F
Table 20: Italian DTH/Satellite Accounts (%), 2009 - 2015 F
Table 21: Italian DTT/DVB-T Accounts (%), 2009 - 2015 F
Table 22: Italian IPTV Accounts (%), 2009 - 2015 F
Table 23: Italian Spend per Pay TV Account (US$), 2009 - 2015F
Table 24: Italian IPTV Monthly ARPS (US$), 2009 - 2015F
Table 25: Italian Mobile TV ARPS (US$), 2009 - 2015F
Table 26: Italian Total Pay TV Revenue (US$m), 2009 - 2015F
Table 27: Italian IPTV (US$m), 2009 - 2015F
Table 28: Italian Mobile TV Revenue (US$m), 2009 - 2015F

List of Figures
Figure 1: Italian Population (000), 2009 - 2015F
Figure 2: Italian Households (‘000), 2009 - 2015F
Figure 3: Italian Businesses (‘000), 2009 - 2015F
Figure 4: Italian Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Italian Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 9: Italian TV Households (%), 2009 - 2015F
Figure 10: Italian Pay TV Households (%), 2009 - 15F
Figure 11: Italian Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Italian Total TV Accounts (‘000), 2009 - 2015F
Figure 13: Italian DTH/Satellite Accounts (‘000), 2009 - 2015F
Figure 14: Italian DTT/DVB-T Accounts (‘000), 2009 - 2015F
Figure 15: Italian IPTV Accounts (‘000), 2009 - 2015F
Figure 16: Italian Total Mobile TV Subscriptions (‘000), 2009 - 2015F
Figure 17: Italian Total TV Accounts (%), 2009 - 2015 F
Figure 18: Italian Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 19: Italian DTH/Satellite Accounts (%), 2009 - 2015 F
Figure 20: Italian DTT/DVB-T Accounts (%), 2009 - 2015 F
Figure 21: Italian IPTV Accounts (%), 2009 - 2015 F
Figure 22: Italian Spend per Pay TV Account (US$), 2009 - 2015F
Figure 23: Italian IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 24: Italian Mobile TV ARPS (US$), 2009 - 2015F
Figure 25: Italian Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 26: Italian IPTV (US$m), 2009 - 2015F
Figure 27: Italian Mobile TV Revenue (US$m), 2009 - 2015F

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