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Summary
"Italy Mobile Demand Market to 2015: Mobile Subscriptions by Technology " report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Italy and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Italy mobile penetration rates covering: Main lines, mobile users, mobile subscriptions by type and mobile demand users
- Mobile subscriptions by package type - Insights into Prepaid/Post-paid subscriptions and mobile churn
- Mobile subscriptions by technology: GSM, GSM/GPRS, GSM/EDGE, UMTS, HSPA, LTE
- Total mobile revenues in Italy.

Synopsis
This report offers a concise breakdown of Italy operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Italy mobile penetration rates covering: Main lines, mobile users, mobile subscriptions by type and mobile demand users
- Mobile subscriptions by package type - Insights into Prepaid/Post-paid subscriptions and mobile churn
- Mobile subscriptions by technology: GSM, GSM/GPRS, GSM/EDGE, UMTS, HSPA, LTE
- Total mobile revenues in Italy.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Italy Mobile Demand Market to 2015: Mobile Subscriptions by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Italy Population, 2009 - 15F
2.2 Italy Households, 2009 - 15F
2.3 Italy Businesses, 2009 - 15F
2.4 Italy Nominal GDP (US$ m), 2009 - 15F
2.5 Italy Nominal GDP per Capita (US$), 2009 - 15F
2.6 Italy PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Italy Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate (EUR) / US$, 2009 - 15F
3 MOBILE PENETRATION OF POPULATION
3.1 Italy Main Lines, 2009 - 15F
3.2 Italy Mobile Users, 2009 - 15F
3.3 Italy Mobile Subscriptions by Type, 2009 - 15F
3.4 Italy Mobile Demand Users, 2009 - 15F
4 MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
4.1 Italy Mobile Prepaid Subscriptions, 2009 - 15F
4.2 Italy Mobile Post-paid Subscriptions, 2009 - 15F
4.3 Italy Mobile Churn, 2009 - 15F
5 MOBILE SUBSCRIPTIONS BY TECHNOLOGY
5.1 Italy Total Mobile Subscriptions, 2009 - 15 F
5.2 Italy Average Monthly Voice MOU, 2009 - 15 F
6 MOBILE ARPS
6.1 Italy Mobile ARPS by Operator, 2009 - 15 F
6.2 Italy Mobile ARPS by Subscription Type, 2009 - 15 F
6.3 Italy Mobile ARPS by Service Line, 2009 - 15 F
7 MOBILE REVENUES
7.1 Italy Total Mobile Revenues, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Italian Population, 2009 - 2015F
Table 3: Italian Households (‘000), 2009 - 2015F
Table 4: Italian Businesses (‘000), 2009 - 2015F
Table 5: Italian Nominal GDP (US$ m), 2009 - 2015F
Table 6: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Italian Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 10: Italian Main Lines (%), 2009 - 2015F
Table 11: Italian Mobile Users (%), 2009 - 15F
Table 12: Italian Mobile Subscriptions (%), 2009 - 15F
Table 13: Italian Mobile Demand Users (%), 2009 - 15F
Table 14: Italian Mobile Prepaid Subscriptions, 2009 - 2015F
Table 15: Italian Mobile Post-paid Subscriptions, 2009 - 2015F
Table 16: Italian Annual Mobile Churn Rate (%), 2009 - 2015F
Table 17: Italian Total Mobile Subscriptions by Technology (000), 2009 - 2015 F
Table 18: Italian Average Monthly Voice MOU (units/month), 2009 - 2015 F
Table 19: Italian Mobile ARPS by Operator (US$/month), 2009 - 2015 F
Table 20: Italian Mobile ARPS by Subscription Type (US$/month), 2009 - 2015 F
Table 21: Italian Mobile ARPS by Service Line (US$/month), 2009 - 2015 F
Table 22: Italian Total Mobile Revenues [US$m], 2009 - 2015F

List of Figures
Figure 1: Italian Population, 2009 - 2015F
Figure 2: Italian Households (‘000), 2009 - 2015F
Figure 3: Italian Households (‘000), 2009 - 2015F
Figure 4: Italian Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Italian Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 9: Italian Main Lines (%), 2009 - 2015F
Figure 10: Italian Mobile Users (%), 2009 - 15F
Figure 11: Italian Mobile Subscriptions (%), 2009 - 15F
Figure 12: Italian Mobile Demand Users (%), 2009 - 15F
Figure 13: Italian Mobile Prepaid Subscriptions, 2009 - 2015F
Figure 14: Italian Mobile Post-paid Subscriptions, 2009 - 2015F
Figure 15: Italian Annual Mobile Churn Rate (%), 2009 - 2015F
Figure 16: Italian Total Mobile Subscriptions by Technology (000), 2009 - 2015 F
Figure 17: Italian Average Monthly Voice MOU (units/month), 2009 - 2015 F
Figure 18: Italian Mobile ARPS by Operator (US$/month), 2009 - 2015 F
Figure 19: Italian Mobile ARPS by Subscription Type (US$/month), 2009 - 2015 F
Figure 20: Italian Mobile ARPS by Service Line (US$/month), 2009 - 2015 F
Figure 21: Italian Total Mobile Revenues(US$m), 2009 - 2015F

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