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  5. > Italy Mobile Handset Market to 2015: Mobile Handset Sales by Vendor

Summary
"Italy Mobile Handset Market to 2015: Mobile Handset Sales by Vendor" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Italy and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales and market share by vendor
- Mobile handset ASP
- Mobile handset revenue

Synopsis
This report offers a concise breakdown of Italy operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales and market share by vendor
- Mobile handset ASP
- Mobile handset revenue

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Italy Mobile Handset Market to 2015: Mobile Handset Sales by Vendor
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Italy Population, 2009 - 15F
2.2 Italy Nominal GDP (US$ m), 2009 - 15F
2.3 Italy Nominal GDP per Capita (US$), 2009 - 15F
2.4 Italy PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Italy Annual GDP Growth, 2009 - 15F
2.6 Italy Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate (EUR) / US$, 2009 - 15F
3 MOBILE SUBSCRIPTIONS AND PENETRATION
3.1 Italy Total Mobile Subscriptions, 2009 - 15F
3.2 Italy Mobile Subscription Penetration of Population, 2009 - 15F
4 MOBILE HANDSET SALES BY QUARTER
4.1 Italy Total Mobile Handset Sales by Quarter, 2009 - 15F
5 MOBILE HANDSET SALES BY TYPE OF CUSTOMER
5.1 Italy Total Mobile Handset Sales to New Subscriptions
5.2 Italy Total Replacement Mobile Handset Sales
6 MOBILE HANDSET SALES BY CATEGORY
6.1 Italy Total Mobile Handset Sales
6.2 Italy Total Gray Market Mobile Handset Sales
6.3 Italy Mobile Handset Sales by Price Band, 2009 - 15F
6.4 Italy Mobile Handset Sales by Vendor, 2009 - 15F
6.5 Italy Market Share Total Mobile Handset Sales by Vendor, 2009 - 15F
7 MOBILE HANDSET ASP
7.1 Italy Total Market ASP, 2009 - 15F
8 MOBILE HANDSET REVENUE
8.1 Italy Total Market Handset Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Italian Population, 2009 - 2015F
Table 3: Italian Nominal GDP (US$ m), 2009 - 2015F
Table 4: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Italian Annual GDP Growth (%), 2009 - 2015F
Table 7: Italian Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 9: Italian Total Mobile Subscriptions (‘000), 2009 - 2015F
Table 10: Italian Mobile Subscription Penetration of Population (%), 2009 - 15F
Table 11: Italian Total Mobile Handset Sales by Quarter (‘000), 2009 - 2015F
Table 12: Italian Total Mobile Handset Sales to New Subscriptions (‘000), 2009 - 2015F
Table 13: Italian Total Replacement Mobile Handset Sales (‘000), 2009 - 2015F
Table 14: Italian Total Mobile Handset Sales by Category (‘000), 2009 - 2015F
Table 15: Italian Total Gray Market Mobile Handset Sales (‘000), 2009 - 2015F
Table 16: Italian Handset Sales by Price Band (000), 2009 - 2015F
Table 17: Italian Handset Sales by Vendor [000], 2009 - 2015F
Table 18: Italian Market Share Total Mobile Handset Sales by Vendor (%), 2009 - 2015F
Table 19: Italian Total Market ASP (US$), 2009 - 2015F
Table 20: Italian Total Market Handset Revenue (US$), 2009 - 2015F

List of Figures
Figure 1: Italian Population, 2009 - 2015F
Figure 2: Italian Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Italian Annual GDP Growth (%), 2009 - 2015F
Figure 6: Italian Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 8: Italian Total Mobile Subscriptions (‘000), 2009 - 2015F
Figure 9: Italian Mobile Subscription Penetration of Population (%), 2009 - 15F
Figure 10: Italian Total Mobile Handset Sales by Quarter (‘000), 2009 - 2015F
Figure 11: Italian Total Mobile Handset Sales to New Subscriptions (‘00), 2009 - 2015F
Figure 12: Italian Total Replacement Mobile Handset Sales (‘000), 2009 - 2015F
Figure 13: Italian Total Mobile Handset Sales by Category (‘000), 2009 - 2015F
Figure 14: Italian Total Gray Market Mobile Handset Sales (‘000), 2009 - 2015F
Figure 15: Italian Handset Sales by Price Band (‘000), 2009 - 2015F
Figure 16: Italian Handset Sales by Vendor, 2009 - 2015F
Figure 17: Italian Market Share Total Mobile Handset Sales by Vendor (%), 2009 - 2015F
Figure 18: Italian Total Market ASP (US$), 2009 - 2015F
Figure 19: Italian Total Market Handset Revenue (US$), 2009 - 2015F

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