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  4. > Italy Mobile Operator KPI Market to 2015: Subscriptions by Operator

Summary
"Italy Mobile Operator KPI Market to 2015: Subscriptions by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Italy and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - subscriptions by operator (post paid and prepaid), business subscriptions by operator, annual churn by operator and total service revenue by operator.

Synopsis
This report offers a concise breakdown of Italy operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - subscriptions by operator (post paid and prepaid), business subscriptions by operator, annual churn by operator and total service revenue by operator.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Italy Mobile Operator KPI Market to 2015: Subscriptions by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Italy Population, 2009 - 15F
2.2 Italy Nominal GDP (US$ m), 2009 - 15F
2.3 Italy Nominal GDP per Capita (US$), 2009 - 15F
2.4 Italy PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Italy Annual GDP Growth, 2009 - 15F
2.6 Italy Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate (EUR) / US$, 2009 - 15F
3 MOBILE OPERATOR KPI
3.1 Italy Subscriptions by Operator, 2009 - 15 F
3.2 Italy Prepaid Subscriptions by Operator, 2009 - 15 F
3.3 Italy Post-paid Subscriptions by Operator, 2009 - 15 F
3.4 Italy Business Subscriptions by Operator, 2009 - 15 F
3.5 Italy Prepaid Subscribers as a % of Total Subscribers by Operator, 2009 - 15 F
3.6 Italy Post-paid Subscribers as a % of Total Subscribers by Operator, 2009 - 15 F
3.7 Italy Business Subscriptions by Operator, 2009 - 15 F
3.8 Italy Annual Churn by Operator, 2009 - 15 F
3.9 Italy Total Service Revenue by Operator, 2009 - 15 F
4 APPENDIX
4.1 About Pyramid Research
4.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Italian Population, 2009 - 2015F
Table 3: Italian Nominal GDP (US$ m), 2009 - 2015F
Table 4: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Italian Annual GDP Growth (%), 2009 - 2015F
Table 7: Italian Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 9: Italian Total Subscriptions by Operator (‘000), 2009 - 2015 F
Table 10: Italian Prepaid Subscriptions by Operator (‘000), 2009 - 2015 F
Table 11: Italian Post-paid Subscriptions by Operator (‘000), 2009 - 2015 F
Table 12: Italian Business Subscriptions by Operator (‘000), 2009 - 2015 F
Table 13: Italian Prepaid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Table 14: Italian Post-paid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Table 15: Italian Business Subscriptions by Operator (%), 2009 - 2015 F
Table 16: Italian Annual Churn by Operator (%), 2009 - 2015 F
Table 17: Italian Total Service Revenue by Operator (US$m), 2009 - 2015 F

List of Figures
Figure 1: Italian Population, 2009 - 2015F
Figure 2: Italian Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Italian Annual GDP Growth (%), 2009 - 2015F
Figure 6: Italian Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 8: Italian Total Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 9: Italian Prepaid Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 10: Italian Post-paid Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 11: Italian Business Subscriptions by Operator (‘000), 2009 - 2015 F
Figure 12: Italian Prepaid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Figure 13: Italian Post-paid Subscribers as a % of Total Subscribers by Operator (%), 2009 - 2015 F
Figure 14: Italian Business Subscriptions by Operator (%), 2009 - 2015 F
Figure 15: Italian Annual Churn by Operator (%), 2009 - 2015 F
Figure 16: Italian Total Service Revenue by Operator (US$m), 2009 - 2015 F

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