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  4. > Italy Mobile Operator KPI Market to 2015: Average Revenue Per Subscription (ARPS) by Operator

Summary
"Italy Mobile Operator KPI Market to 2015: Average Revenue Per Subscription (ARPS) by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Italy and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - voice ARPS by operator, Data ARPS by operator, aggregate ARPS by operator, annual churn by operator and total service revenue by operator.

Synopsis
This report offers a concise breakdown of Italy operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - voice ARPS by operator, Data ARPS by operator, aggregate ARPS by operator, annual churn by operator and total service revenue by operator.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Italy Mobile Operator KPI Market to 2015: Average Revenue Per Subscription (ARPS) by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Italy Population, 2009 - 15F
2.2 Italy Nominal GDP (US$ m), 2009 - 15F
2.3 Italy Nominal GDP per Capita (US$), 2009 - 15F
2.4 Italy PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Italy Annual GDP Growth, 2009 - 15F
2.6 Italy Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate (EUR) / US$, 2009 - 15F
3 MOBILE OPERATOR KPI
3.1 Italy Voice ARPS by Operator by Operator, 2009 - 15 F
3.2 Italy Data ARPS by Operator, 2009 - 15 F
3.3 Italy Aggregate ARPS by Operator, 2009 - 15 F
3.4 Italy Annual Churn by Operator, 2009 - 15 F
3.5 Italy Total Service Revenue by Operator, 2009 - 15 F
4 APPENDIX
4.1 About Pyramid Research
4.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Italian Population, 2009 - 2015F
Table 3: Italian Nominal GDP (US$ m), 2009 - 2015F
Table 4: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Italian Annual GDP Growth (%), 2009 - 2015F
Table 7: Italian Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 9: Italian Voice ARPS by Operator (US$/Month), 2009 - 2015 F
Table 10: Italian Data ARPS by Operator (US$/month), 2009 - 2015 F
Table 11: Italian Aggregate ARPS by Operator (US$/month), 2009 - 2015 F
Table 12: Italian Annual Churn by Operator (%), 2009 - 2015 F
Table 13: Italian Total Service Revenue by Operator (US$m), 2009 - 2015 F

List of Figures
Figure 1: Italian Population, 2009 - 2015F
Figure 2: Italian Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Italian Annual GDP Growth (%), 2009 - 2015F
Figure 6: Italian Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 8: Italian Voice ARPS by Operator (US$/Month), 2009 - 2015 F
Figure 9: Italian Data ARPS by Operator (US$/month), 2009 - 2015 F
Figure 10: Italian Aggregate ARPS by Operator (US$/month), 2009 - 2015 F
Figure 11: Italian Annual Churn by Operator (%), 2009 - 2015 F
Figure 12: Italian Total Service Revenue by Operator (US$m), 2009 - 2015 F

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