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  3. > Italy Multiplay Services Market to 2015: Average Revenue Per Subscription (ARPS) by Multiplay and Blended Services

Summary
"Italy Multiplay Services Market to 2015: Average Revenue Per Subscription (ARPS) by Multiplay and Blended Services" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Italy and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Multiplay service penetration by: mobile subscriptions, mobile broandband computing subscriptions, PC households, TV households, fixed broandband households, voice telephony households, total multiplay households and FMC households
- Multiplay and blended service ARPS
- Multiplay and blended service revenue, including FMC service revenue.

Synopsis
This report offers a concise breakdown of Italy operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Italy population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Multiplay service penetration by: mobile subscriptions, mobile broandband computing subscriptions, PC households, TV households, fixed broandband households, voice telephony households, total multiplay households and FMC households
- Multiplay and blended service ARPS
- Multiplay and blended service revenue, including FMC service revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Italy Multiplay Services Market to 2015: Average Revenue Per Subscription (ARPS) by Multiplay and Blended Services
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Italy Population, 2009 - 15F
2.2 Italy Households, 2009 - 15F
2.3 Italy Nominal GDP (US$ m), 2009 - 15F
2.4 Italy Nominal GDP per Capita (US$), 2009 - 15F
2.5 Italy PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.6 Italy Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate EUR / US$, 2009 - 15F
3 MULTIPLAY SERVICE PENETRATION
3.1 Italy Service Penetration Subscription by Population, 2009 - 15F
3.2 Italy Mobile Broadband Computing Subscriptions by Population, 2009 - 15F
3.3 Italy Service Penetration by PC Households, 2009 - 15F
3.4 Italy Service Penetration by TV Households, 2009 - 15F
3.5 Italy Service Penetration by Pay TV Households, 2009 - 15F
3.6 Italy Service Penetration by Fixed Broadband Households, 2009 - 15F
3.7 Italy Service Penetration by Voice Telephony Households, 2009 - 15F
3.8 Italy Service Penetration by Total Multiplay Households, 2009 - 15F
3.9 Italy Service Penetration by FMC Households, 2009 - 15F
4 MULTIPLAY AND BLENDED SERVICE ARPS
4.1 Multiplay Services Average Monthly House Hold Spend
4.2 FMC Monthly House Hold Spend
4.3 FMC Monthly Spend per Individual User
5 MULTIPLAY AND BLENDED SERVICE REVENUE
5.1 Total Multiplay Services Revenue
5.2 Total FMC Services Revenue
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Italian Population, 2009 - 2015F
Table 3: Italian Households (‘000), 2009 - 2015F
Table 4: Italian Nominal GDP (US$ m), 2009 - 2015F
Table 5: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Table 6: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 7: Italian Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 9: Italian Service Penetration Subscription by Population (%), 2009 - 2015F
Table 10: Italian Mobile Broadband Computing Subscriptions by Population (%), 2009 - 2015F
Table 11: Italian Service Penetration by PC Households(%), 2009 - 15F
Table 12: Italian Service Penetration by TV Households (%), 2009 - 15F
Table 13: Italian Service Penetration by Pay TV Households (%), 2009 - 15F
Table 14: Italian Service Penetration by Fixed Broadband Households (%), 2009 - 15F
Table 15: Italian Service Penetration by Voice Telephony Households (%), 2009 - 15F
Table 16: Italian Service Penetration by Total Multiplay Households (%), 2009 - 15F
Table 17: Italian Service Penetration by FMC Households (%), 2009 - 15F
Table 18: Italian Multiplay Services Average Monthly House Hold Spend (US$), 2009 - 2015F
Table 19: Italian FMC Monthly House Hold Spend (US$), 2009 - 2015F
Table 20: Italian FMC Monthly Spend per Individual User (US$), 2009 - 2015F
Table 21: Italian Total Multiplay Services Revenue (US$), 2009 - 2015F
Table 22: Italian Total FMC Services Revenue (US$), 2009 - 2015F

List of Figures
Figure 1: Italian Population, 2009 - 2015F
Figure 2: Italian Households (‘000), 2009 - 2015F
Figure 3: Italian Nominal GDP (US$ m), 2009 - 2015F
Figure 4: Italian Nominal GDP per Capita (US$), 2009 - 2015F
Figure 5: Italian PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 6: Italian Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 8: Italian Service Penetration Subscription by Population (%), 2009 - 2015F
Figure 9: Italian Mobile Broadband Computing Subscriptions by Population (%), 2009 - 2015F
Figure 10: Italian Service Penetration by PC. Households (%), 2009 - 15F
Figure 11: Italian Service Penetration by TV Households (%), 2009 - 15F
Figure 12: Italian Service Penetration by Pay TV Households (%), 2009 - 15F
Figure 13: Italian Service Penetration by Fixed Broadband Households (%), 2009 - 15F
Figure 14: Italian Service Penetration by Voice Telephony Households (%), 2009 - 15F
Figure 15: Italian Service Penetration by Total Multiplay Households (%), 2009 - 15F
Figure 16: Italian Service Penetration by FMC Households (%), 2009 - 15F
Figure 17: Italian Multiplay Services Average Monthly House Hold Spend (US$), 2009 - 2015F
Figure 18: Italian FMC Monthly House Hold Spend (US$), 2009 - 2015F
Figure 19: Italian FMC Monthly Spend per Individual User (US$), 2009 - 2015F
Figure 20: Italian Total Multiplay Services Revenue (US$), 2009 - 2015F
Figure 21: Italian Total FMC Services Revenue (US$), 2009 - 2015F

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