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Summary
"Spain Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Spain and for new companies that may be considering entering the market.

Key Findings
- Demographics - Statistical data on Spain population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Spain operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Spain population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:
Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.

Table Of Contents

Spain Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Spain Population, 2009 - 15F
2.2 Spain Households, 2009 - 15F
2.3 Spain Businesses, 2009 - 15F
2.4 Spain Nominal GDP (US$ m), 2009 - 15F
2.5 Spain Nominal GDP per Capita (US$), 2009 - 15F
2.6 Spain PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Spain Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate (EUR) / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Spain TV Households, 2009 - 15F
3.2 Spain Pay TV Households, 2009 - 15F
3.3 Spain Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 Spain TV Sets, 2009 - 15F
4.2 Spain Total Pay TV Accounts, 2009 - 15F
4.2.1 Spain Cable Accounts, 2009 - 15F
4.2.2 Spain DTH/Satellite, 2009 - 15F
4.2.3 Spain DTT/DVB-T, 2009 - 15F
4.2.4 Spain IPTV, 2009 - 15F
4.3 Spain Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Spain Pay TV Accounts, 2009 - 15 F
5.2 Spain Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY AND BY OPERATOR
6.1 Spain Cable Accounts, 2009 - 15 F
6.2 Spain DTH/Satellite Accounts, 2009 - 15 F
6.3 Spain DTT/DVB-T Accounts, 2009 - 15 F
6.4 Spain IPTV Accounts, 2009 - 15 F
7 MEDIA SERVICES MONTHLY ARPS
7.1 Spain Spend per Pay TV Account, 2009 - 15F
7.2 Spain IPTV, 2009 - 15F
7.3 Spain Mobile TV ARPS, 2009 - 15F
8 MEDIA SERVICES REVENUE
8.1 Spain Total Pay TV Revenue, 2009 - 15F
8.2 Spain IPTV, 2009 - 15F
8.3 Spain Total Mobile TV Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables
Table 1: Definitions
Table 2: Spanish Population, 2009 - 2015F
Table 3: Spanish Households (‘000), 2009 - 2015F
Table 4: Spanish Businesses (‘000), 2009 - 2015F
Table 5: Spanish Nominal GDP (US$ m), 2009 - 2015F
Table 6: Spanish Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Spanish PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Spanish Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate (EUR) / US$, 2009 - 2015F
Table 10: Spanish TV Households (%), 2009 - 2015F
Table 11: Spanish Pay TV Households (%), 2009 - 15F
Table 12: Spanish Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Spanish TV Sets (‘000), 2009 - 2015F
Table 14: Spanish Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Table 15: Spanish Cable Accounts [000], 2009 - 2015F
Table 16: Spanish DTH/Satellite [000], 2009 - 2015F
Table 17: Spanish DTT/DVB-T [000], 2009 - 2015F
Table 18: Spanish IPTV [000], 2009 - 2015F
Table 19: Spanish Total Mobile TV Subscriptions [000], 2009 - 2015F
Table 20: Spanish Pay Accounts (%), 2009 - 2015 F
Table 21: Spanish Mobile TV Subscriptions (%), 2009 - 2015 F
Table 22: Spanish Cable Accounts (%), 2009 - 2015 F
Table 23: Spanish DTH/Satellite Accounts (%), 2009 - 2015 F
Table 24: Spanish DTT/DVB-T Accounts (%), 2009 - 2015 F
Table 25: Spanish IPTV Accounts (%), 2009 - 2015 F
Table 26: Spanish Spend per Pay TV Account [US$], 2009 - 2015F
Table 27: Spanish IPTV Monthly ARPS [US$], 2009 - 2015F
Table 28: Spanish Mobile TV ARPS [US$], 2009 - 2015F
Table 29: Spanish Total Pay TV Revenue [US$m], 2009 - 2015F
Table 30: Spanish IPTV [US$m], 2009 - 2015F
Table 31: Spanish Mobile TV Revenue [US$m], 2009 - 2015F

List of Figures
Figure 1: Spanish Population, 2009 - 2015F
Figure 2: Spanish Households (‘000), 2009 - 2015F
Figure 3: Spanish Businesses (‘000), 2009 - 2015F
Figure 4: Spanish Nominal GDP (US$ m), 2009 - 2015F
Figure 5: Spanish Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Spanish PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Spanish Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate (EUR) / US$, 2009 - 2015F
Figure 9: Spanish TV Households (%), 2009 - 2015F
Figure 10: Spanish Pay TV Households (%), 2009 - 15F
Figure 11: Spanish Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Spanish TV Sets (‘000), 2009 - 2015F
Figure 13: Spanish Total Pay TV Accounts - MVNOs [000], 2009 - 2015F
Figure 14: Spanish Cable Accounts [000], 2009 - 2015F
Figure 15: Spanish DTH/Satellite [000], 2009 - 2015F
Figure 16: Spanish DTT/DVB-T [000], 2009 - 2015F
Figure 17: Spanish IPTV [000], 2009 - 2015F
Figure 18: Spanish Total Mobile TV Subscriptions [000], 2009 - 2015F
Figure 19: Spanish Pay Accounts (%), 2009 - 2015 F
Figure 20: Spanish Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 21: Spanish Cable Accounts (%), 2009 - 2015 F
Figure 22: Spanish DTH/Satellite Accounts (%), 2009 - 2015 F
Figure 23: Spanish DTT/DVB-T Accounts (%), 2009 - 2015 F
Figure 24: Spanish IPTV Accounts (%), 2009 - 2015 F
Figure 25: Spanish Spend per Pay TV Account (US$), 2009 - 2015F
Figure 26: Spanish IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 27: Spanish Mobile TV ARPS (US$), 2009 - 2015F
Figure 28: Spanish Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 29: Spanish IPTV (US$m), 2009 - 2015F
Figure 30: Spanish Mobile TV Revenue (US$m), 2009 - 2015F

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