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Research and Investment Prospect Analysis of China Excavator Industry, 2015-2020, mainly analyzes the status quo of domestic market, supply and demand, competition pattern of Excavator Industry and operation of key enterprises in China, also provides suggestions and decision-making references for enterprise planning to understand this industry or invest in this field.

According to industry statistics data by China Construction Machinery Association Excavating Machinery Branch in 2014, the cumulative sales of all types of excavators in 28 excavator manufacturers was 90,507 (including export) in the whole year of 2014, down 19.5% over the same period of last year (because of the large influence by Spring Festival in China and to keep consistent with the indexes statistics of fixed asset investment etc by National Bureau of Statistics of China, the sales in Jan. and Feb. are calculated together). In which, the total sales in the first quarter was 34,018, up 3.6% over the same period of last year, the total sales in the second quarter was 27,186, down 24.8% over the same period of last year, the total sales in the third quarter was 13,669, down 29.6% over the same period of last year, and the total sales in the fourth quarter was 15,634, down 35.0% over the same period of last year.

Excerpt:

4. Dynamic Analysis of China’s Excavator Market

4.1 Market Operation

4.1.1 Overall Situation
The engineering industry has been expecting that the sales of excavator will rebound to some extent in 2015, but, events don't turn out the way industry’s wishes, according to the latest authoritative statistics, in Jan.-Feb. 2015, the excavator market in China can be described as “gloomy”, and the demand continued to be sluggish. Let’s understand the sales in these two months by specific data.

In Jan.-Feb. 2015, the cumulative sales of mini-excavator in 27 key excavator manufacturers was 1,659, down 49.5% over 3,288 in the same period of 2014 and the market shares of foreign-funded brands and domestic brands are 51.5% and 48.5% respectively; According to statistics by Construction Machinery Online, the cumulative sales of excavator of above 6 t was 3,778, down 61.7% over 9,858 in the same period of 2014 and the market shares of foreign-funded brands and domestic brands are 56.5% and 43.5% respectively.

Sales of excavator in Feb. 2015

Sales of mini-excavator
In Feb. 2015, the cumulative sales of mini-excavator in 27 key excavator manufacturers was 718, down 69.7% over 2,366 in the same period of 2014, the brands ranking forefront include: SANY (Sales: 138, market shares: 19.2%), Caterpillar (Sales: 79, market shares: 11.0%), Kubota (Sales: 61 market shares: 8.5%), Chengdu Kobelco (Sales: 60, market shares: 8.4%), Doosan (Sales: 48, market shares: 6.7%), Yuchai Heavy Industry (Sales: 48, market shares: 6.7%). Hyundai (Sales: 42, market shares: 5.8%) and HITACHI (Sales: 32, market shares: 4.5%).

Sales of excavators of above 6 t

In Feb. 2015, the cumulative sales of excavators of above 6 t in 27 key excavator manufacturers was 1,553, down 76.7% over 6,668 in the same period of 2014. Although in consideration of Spring Festival in China, such decrease is still astonishing. According to statistics, the brands ranking forefront include: SANY (Sales: 247, market shares: 15.9%), Caterpillar (Sales: 210, market shares: 13.5%), followed by Chengdu Kobelco (Sales: 147, market shares: 9.5%), KOMATSU(Sales: 130, market shares: 8.4%), HITACHI (Sales: 109, market shares: 7.0%) and Doosan (Sales: 102, market shares: 6.6%).

The top 10 types of best-selling excavators
In Feb. 2015, the top 9 types of best-selling excavators are SY75C, SY55, SK60-8, SY60C, SK75-8, 306E2, 320D2, CLG906C and SY135C successively.

According to industry statistics data by China Construction Machinery Association Excavating Machinery Branch in 2014, the cumulative sales of all types of excavators in 28 excavator manufacturers was 90,507 (including export) in the whole year of 2014, down 19.5% over the same period of last year (because of the large influence by Spring Festival in China and to keep consistent with the indexes statistics of fixed asset investment etc by National Bureau of Statistics of China, the sales in Jan. and Feb. are calculated together). In which, the total sales in the first quarter was 34,018, up 3.6% over the same period of last year, the total sales in the second quarter was 27,186, down 24.8% over the same period of last year, the total sales in the third quarter was 13,669, down 29.6% over the same period of last year, and the total sales in the fourth quarter was 15,634, down 35.0% over the same period of last year.

In Jan.-Dec., the output of excavators in China was 121,400, down 18.5% over last year.


Fig.5: Output and Growth Rate of Excavator in China, 2008-2014



In 2014, the annual sales of excavator was 92,583, down 19% over last year (the domestic sales and export sales decreased by 19% and 20% respectively). Regionally, the growths in West South and East China were powerful, while, the growths in Inner Mongolia, Liaoning and Shanxi etc are relatively weak.

Fig.6: Sales and Growth Rate of Excavator in China, 2008-2014

Source: http://www.21-sun.com/

Table Of Contents

Research and Investment Prospect Analysis of China Excavator Industry, 2015-2020
1. Overview of Excavator
1.1 Definition
1.2 Classification and Composition
1.3 Industrial Chain
1.4 Historical Review

2. Status Quo of Global Excavator Industry
2.1 Development Review of Global Excavator Industry
2.2 Excavator Industry in Key Countries
2.2.1 America
2.2.2 Japan
2.2.3 Germany
2.2.4 South Korea
2.3 Technological Development Trend in Global Excavator Industry

3. Macro Economic Analysis in China
3.1 Economic Development Environment in China
3.1.1 Overall Economy Operation was at a Reasonable Range
3.1.2 Historical Change Track of Fixed Asset Investment
3.1.3 Total Import and Export Amount and Growth Rate
3.2 Policy Environment of Excavator
3.2.1 Macro Policy Analysis
3.2.2 Relevant Policies

4. Dynamic Analysis of China's Excavator Market
4.1 Market Operation
4.1.1 Overall Situation
4.1.2 Market Competition
4.2 Existing Problems
4.3 Risks

5. China Excavator Industry Segmentation—Mini-Excavator
5.1 Development Status of Mini-Excavator Market in China
5.2 Problems of Mini-Excavators in China
5.3 Affecting Factors of Mini-Excavator Industry in China
5.3.1 Favorable Factors
5.3.2 Risk Factors

6. China Excavator Industry Segmentation—Hydraulic Excavator
6.1 Market Development of Hydraulic Excavator in China
6.1.1 Development Status
6.1.2 Market Operation
6.2 Future Development Trend

7. Development Analysis of Other Excavator Products in China
7.1 Large and Medium-Sized Excavators
7.1.1 Development History
7.1.2 Status Quo
7.1.3 Gaps between China and Foreign Countries
7.2 Wheel Excavator 45
7.3 Agricultural Excavator 46
7.3.1 Status Quo of Agricultural Excavator
7.3.2 Existing Problems
7.3.3 Primary Development Directions

8. Upstream Raw Material Market Trend of Excavator Industry in China
8.1 Development Status of Nonferrous Industry
8.1.1 Overall Status Quo
8.1.2 Production Capacity Surplus is Still Serious in Smelt Industry
8.1.3 Poor Ability to Develop High-grade Products and Prominent Structural Contradiction
8.1.4 High Production Cost, Lack of Competitiveness, Hard to Operate and Weak Anti-risk Ability
8.1.5 Slight Increase of Import andExport Volume, Continual Growth of Raw Material Import
8.1.6 Fast Development of Industrial Technology, Obvious Energy-saving and Consumption-reduction Effects.
8.2 Development Status and Prospect of Iron and Steel Industry in China
8.2.1 Industry Operation, 2014
8.2.2 Influences on Excavator Manufacturing Industry
8.3 Trend of China's Hydraulic Sealing Components

9. Downstream Industry Development Status of Excavator Industry in China
9.1 Real Estate Industry
9.2 Railway Transportation Construction
9.3 Mining Industry

10. Competitive Landscape of Excavator Industry in China
10.1 Competitive Status
10.2 Concentration Ratio
10.3 Regional Competition

11 Key Enterprises in China
11.1 SANY Group
11.1.1 Company Profile
11.1.2 Business Performance
11.1.3 Competitiveness
11.2 Taiyuan Heavy Industry Co., Ltd.
11.2.1 Company Profile
11.2.2 Business Performance
11.2.3 Competitiveness
11.3 SUNWARD Equipment Group
11.3.1 Company Profile
11.3.2 Business Performance
11.3.3 Competitiveness
11.4 Changlin Company Ltd.
11.4.1 Company Profile
11.4.2 Business Performance
11.4.3 Competitiveness
11.5 Guangxi LiuGong Machinery Co., Ltd.
11.5.1 Company Profile
11.5.2 Business Performance
11.5.3 Competitiveness
11.6 Zoomlion Heavy Industry Science and Technology C., Ltd.
11.6.1 Company Profile
11.6.2 Business Performance
11.6.3 Competitiveness

12. Development Prospect and Trend of Excavator Industry in China
12.1 Industry Development Trend and Market Prospect
12.2 Development Prospect of Excavator Enterprises
12.3 Development Trend of Excavator Industry
12.4 Development Suggestions

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