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  5. > Harnessing Health and Wellness in Juice: A Focus on the Middle East and Africa

Fruit/vegetable juice comprised one fifth of soft drink retail value in the Middle East and Africa (MEA) in 2013. This briefing will explore the opportunities within health and wellness juice as obesity rates rise. It explores the role of stevia in revitalising innovation in reduced-sugar juice, the growing demand for novel ingredients in fortified/functional juice and the use of claims to differentiate products and why superfruit juice remain niche in the MEA, given its impressive rise globally...

Euromonitor International's Harnessing Health and Wellness in Juice: A Focus on the Middle East and Africa global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Harnessing Health and Wellness in Juice: A Focus on the Middle East and Africa
Harnessing Health and Wellness in Juice: A Focus on the Middle East and Africa

May 2014
Introduction
Where is Juice in MEA Today?
Outlook
Appendix

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ref:plp2014

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