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Global Mobile Broadband - Insights and Statistics for a Game Changing Industry

  • April 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 115 pages

Mobile broadband – the key growth area for global telecoms industry
The ongoing improvements in infrastructure have driven the continuing uptake of mobility and broadband around the world and in 2014 mobile broadband is the fastest growth area overall for the global telecoms sector. But increased usage has caused data traffic jams on the 3G networks because this infrastructure cannot cope with the rapid increase in traffic over the last couple of years.
The release of 4G/LTE mobile broadband will certainly ease the issue in the short term and anticipation of this growing demand has resulted in LTE becoming the fastest developing mobile technology to date.

The global mobile industry has been busy developing amazing applications and services for smart phones and devices over the past few years - but it is important to remember that if the infrastructure cannot handle the capacity then this market will quickly stall. The developed markets are already eating up new spectrum with a voracious appetite and it is expected that the current new spectrum allocations for LTE will start to run out in 3-5 years' time - and at this stage there is no clear technical solution ahead for the industry. Many see heterogeneous infrastructure as the way forward, in other words, a conglomeration of technology all tied together – and while this will work; the overall quality and reliability of the network is bound to suffer.

The interest in the VoLTE market is expected to accelerate as LTE networks become more mass market. Cellular operators in the US have gone to great lengths to expand LTE availability across the country. As a result, the US will become a key market for VoLTE services in coming years, with operators and consumers alike benefiting from the scale of LTE and LTE-A network footprints. In South Korea in 2013, KT reported that it was also making significant progress in expanding the coverage of its LTE-Advanced (LTE-A) network.
The increasingly important WiFi market is slowly but surely seeing more sophisticated WiFi products emerge. This level of sophistication is occurring in enterprise and carrier markets and also finding its way into the hotspot market - where it will become the critical hub for the rapidly increasing home network market. It must be recognised that WiFi plays a key role in the telecoms environment of the future. The use of WiFi hotspots continues to rise due to increasing popularity from smart phone and mobile device users.

Mobile data traffic is experiencing tremendous growth - with over an 80% increase in global mobile data traffic in 2013 compared to 2012. Led mainly by an increase in mobile video traffic; it is really no surprise that the industry is now beginning to float the idea of 5G infrastructure in order to cope with the increasing demand. While it is not yet clear what form 5G technology will take, there are plenty of industry players expressing an interest in developing this concept further, including companies like Samsung and Ntt DoCoMo.
BuddeComm's new report, Global Mobile Broadband – Insights and Statistics for a Game Changing Industry, provides important insights into the worldwide mobile broadband industry and includes trends, analyses, statistics and case studies. It provides insights into the fast growing LTE network deployment and the subsequent emerging VoLTE sector. It explores the popular OTT mobile VoIP industry and the growing importance of WiFi to the telecoms sector. Supported by insights and statistics on mobile broadband apps this report also provides valuable information at a regional level including North America, Europe, Middle East, Latin America, Africa and Asia Pacific, written by BuddeComm's Senior Analysts. Please note: Mobile communications is covered in detail in a separate annual publication.

Examples of key insights:

LTE development continues apace and there is no doubt that LTE is going to take a prime position in broadband developments. With competitively priced services, innovative smartphones and an increasing range of very innovative apps this market is set to continue to boom. Japan, South Korea, USA and Scandinavia are just some of the leading markets in terms of LTE.
Voice-Over LTE (VoLTE) is an emerging service on LTE networks, particularly in the USA and South Korea.
Mobile VoIP is becoming a key area of focus, particularly in Europe and North America.
Smartphone users want faster, more ubiquitous and reliable connectivity, while operators are looking to squeeze every last bit of capacity out of their cellular networks. As a result, smarter WiFi is needed so that it can take on a more strategic role as part of the overall mobile network infrastructure. Ultimately users simply want the fastest and most reliable wireless connection they can get.
The boom in Wi-Fi is also resulting in a growing WiFi carrier equipment market.
In 2014 there are over 2 million apps available from Google Play and Apple app store combined.
The take up of 4G/LTE services has been surging in the leading markets of Asia.
Mobile operators in the Middle East are improving the regions connectivity, upgrading existing networks with HSPA/LTE technology and utilising well developed product distribution channels, customer base and brand to successfully sell mobile broadband access services, content and applications.
The strong growth in mobile broadband data in Europe has been driven by flat rate pricing and the wider availability of HSPA and LTE technologies for consumers.
The availability of additional spectrum in the US in recent years has been a necessary catalyst for operators to expand their LTE network footprints.
All Canadian MNOs have developed their LTE strategies in recent years.
Africa benefits from the presence of a number of mobile players with regional reach.

As with Africa, the South American market has a few operators which provide services across the region. The dominant players include América Movil (Claro) and Telefonica (Movistar).
The Australian industry predicts dramatic progress and innovation will occur in key technologies relating to user interfaces, screens and digital cameras. And as technological developments are made, this will continue to fuel growth in consumer demand for very high-speed mobile broadband services.
In the Pacific Island countries; WiFi hotspots have been popular among many tourist destinations and are often used as a way of generating income in cafes from tourists.

Data in this report is the latest available at the time of preparation and may not be for the current year

Table Of Contents

Global Mobile Broadband - Insights and Statistics for a Game Changing Industry
1. Mobile Broadband Insights and Statistics
1.1 Global market summary
1.1.1 Global mobile broadband
1.2 Global mobile subscriptions
1.3 Global mobile capital expenditure (CAPEX)
1.3.1 Software-defined networks
1.3.2 Global mobile revenue
1.4 Global mobile broadband statistics
1.4.1 Mobile broadband connections and technology
1.4.2 Mobile data traffic
1.5 Leading global carriers
1.6 Technology insights
1.6.1 HSPA
1.6.2 LTE
1.6.3 WiMAX
1.6.4 IMS
1.7 The spectrum issue
1.7.1 Spectrum issue more to it than meets the eye
1.7.2 White spaces overview and examples
1.8 The changing state of the industry
1.8.1 Mobile location based services (MLBS)
1.8.2 HetNet architecture
1.8.3 Small cell networks
1.8.4 Industry begins to discuss 5G
1.8.5 Monetising mobile towers
1.8.6 Fixed Mobile Conversion
2. Long Term Evolution (LTE) and VoLTE Insights and Statistics
2.1 LTE overview
2.1.1 Will LTE steal the broadband revolution?
2.1.2 Global LTE Subscriptions and deployments
2.1.3 Regional market share
2.2 VoLTE overview
2.2.1 Mobile VoIP more popular than VoLTE
2.3 First leading markets: USA and South Korea
2.3.1 VoLTE in South Korea
2.3.2 VoLTE in the USA
2.4 Further country case studies
2.4.1 VoLTE in China
2.4.2 VoLTE in India
2.4.3 VoLTE in Japan
2.4.4 VoLTE in Taiwan
2.4.5 VoLTE in Hong Kong
2.4.6 VoLTE in Russia
2.4.7 VoLTE in Singapore
2.4.8 VoLTE in Spain
2.4.9 VoLTE in Germany
2.4.10 VoLTE in Canada
2.4.11 VoLTE in Tanzania
2.4.12 VoLTE in Columbia
2.4.13 VoLTE in Australia
2.4.14 VoLTE in the Czech Republic
2.4.15 VoLTE in Slovenia
3. Wi-Fi Insights and Statistics
3.1 WiFi starts playing a key role in telecoms
3.1.1 Who will dominate the WiFi market?
3.1.2 WiFi and the role of the telcos
3.2 WiFi business models
3.2.1 The benefits of WiFi
3.2.2 Advertising sponsored models
3.2.3 Obstacles
3.3 Venue Wifi
3.3.1 Location based services
3.4 Global WiFi market summary
3.4.1 Number of wi-fi hotpots and leading markets
3.4.2 South Korea a leading market
3.5 Industry developments
3.5.1 Following free Wi-Fi users
3.5.2 Cloud based WiFi
3.5.3 Key developments for enterprise WiFi
3.5.4 Global WiFi roaming
3.5.5 Carrier WiFi equipment market exploding
3.6 Other short-range technologies
4. VoIP Insights and Statistics
4.1 VoIP market summary
4.1.1 Impact on international call traffic
4.2 Mobile VoIP and OTT mobile VoIP market
4.2.1 VoLTE
4.2.2 OTT and messaging
4.3 Fixed VoIP market
4.3.1 Global VoIP subscribers
4.3.2 Global VoIP service providers
4.4 Japan - Fixed VoIP country case study
4.4.1 Background
4.4.2 Statistics
4.5 Other VoIP market insights
4.5.1 IMS
4.5.2 HD Voice
5. Apps Insights and Statistics
5.1 Portals or Apps?
5.2 Mobile apps insights
5.2.1 Mobile apps statistics
5.2.2 Leading free and paid apps
5.2.3 Fastest growing apps
5.3 Social networks
5.3.1 Mobile social networking
5.3.2 Adult services
5.3.3 Online dating
5.4 Mobile photo-messaging
5.4.1 Instagram
5.5 Online and mobile gaming
5.5.1 The highs and low of gaming
5.6 Online and mobile gambling
5.7 Online and mobile music
5.8 Advertising a key revenue source
5.8.1 Mobile Location-Based Advertising (MLBA)
5.8.2 Paid add-ons another way to generate revenue
6. Regional Overviews
6.1 North America
6.1.1 North America LTE spectrum
6.1.2 North American LTE deployments
6.1.3 North America Voice-over LTE (VoLTE) Developments
6.2 Latin America
6.2.1 Latin America Voice-over LTE (VoLTE) Developments
6.3 Europe
6.3.1 Europe Voice-over LTE (VoLTE) developments
6.4 Africa
6.4.1 Africa Voice-over LTE (VoLTE) Developments
6.5 Middle East
6.5.1 Introduction
6.6 Asia
6.6.1 Overview
6.6.2 Background
6.6.3 Development of mobile data services
6.6.4 South Korea
6.6.5 Singapore
6.7 Pacific Region
6.7.1 Australia
6.7.2 New Zealand
6.7.3 South Pacific Island Countries
Table 1 Global - mobile subscriptions and annual change 2009 - 2014
Table 2 Regional - mobile subscribers 2009 2013
Table 3 Global - telecoms capital expenditure (CAPEX) 2008 - 2014
Table 4 Global - mobile capital expenditure (CAPEX) 2010 - 2014
Table 5 Global mobile services revenue 2012; 2013; 2018
Table 6 Global mobile broadband market share by technology Q1 2013
Table 7 Regional mobile broadband connections Q1 2013
Table 8 Top ten OECD countries by wireless broadband subscriptions 2011; mid 2012
Table 9 Worldwide monthly mobile data traffic 2000; 2011; 2012; 2013
Table 10 Regional mobile data traffic growth CAGR 2012 - 2017
Table 11 Global top 20 mobile operators by connections and revenue Q1 2013
Table 12 Global top 13 mobile parent carriers by subscribers 2012
Table 13 Worldwide LTE subscribers 2011 - 2018
Table 14 Worldwide LTE growth 2010 - 2013
Table 15 Global smart phone operating system market share 2010; 2011; 2012; Q3 2013
Table 16 Worldwide MLBS subscribers 2008 2014
Table 17 Worldwide MLBS revenue 2007; 2009; 2011; 2013; 2015
Table 18 Historical - regional MLBS revenue 2009
Table 19 Global LTE subscriptions 2011 - 2018
Table 20 Global LTE growth 2010 - 2014
Table 21 Regional market share of LTE subscriptions 2012; 2013
Table 22 Number of public WiFi hotspots top 10 countries worldwide Early 2011; Early 2013
Table 23 Installed base of Bluetooth devices worldwide 2005; 2007; 2010; 2013
Table 24 Global - VoIP subscriber base 2005; 2007; 2009; 2011; 2013
Table 25 Top ten countries by fixed VoIP subscribers Mid 2012; Q 2013
Table 26 Regional - VoIP subscriber market share mid 2012; Q1 2013
Table 27 Global - VoIP services market value 2010 - 2014
Table 28 Global - registered users of Skype 2007; 2009; 2011; 2013
Table 29 Japan - VoIP subscribers and annual change 2004 - 2012
Table 30 Japan - VoIP subscribers and market share by operator June 2012
Table 31 Global - mobile entertainment revenues 2011 - 2017
Table 32 Global - leading app store competitors
Table 33 Global fastest growing apps - 2013
Table 34 Global social network market share March 2013
Table 35 Global subscribers to key social networks - 2014
Table 36 Global digital music revenue 2007 - 2013
Table 37 Verizon Wireless LTE devices on network 2011 - 2013
Table 38 Middle East - mobile subscribers, annual change and penetration 2013
Table 39 Bahrain - telecom sector revenue breakdown 2012
Table 40 UAE - mobile services usage by frequency of use October 2012
Table 41 Asia total mobile broadband subscribers and market share 2008 2014
Table 42 Japan - mobile broadband subscribers 2009 - 2013
Table 43 South Korea - KT and SK Telecom WiBro subscribers 2006 - 2013
Table 44 South Korea - LTE mobile subscribers by operator 2011 2013
Table 45 Singapore - mobile broadband subscribers 2007 - 2013
Table 46 Singapore - mobile subscribers - 2G and 3G, prepaid and postpaid July 2013
Table 47 Singapore - 4G / LTE mobile subscribers 2013
Chart 1 Global - mobile subscriptions 2009 - 2014
Chart 2 Global top 13 mobile carriers by subscribers - 2012
Exhibit 1 Defined: HSDPA, HSUPA, HSPA, HSPA+
Exhibit 2 WiMAX Forum
Exhibit 3 What is IMS?
Exhibit 4 White Spaces
Exhibit 5 Indoor Location Based Services
Exhibit 6 Mobile infrastructure running out of steam
Exhibit 7 LTE definition
Exhibit 8 VoLTE - data first voice second
Exhibit 9 Wi-Fi Direct
Exhibit 10 Wi-Fi Hotspot 2.0
Exhibit 11 Case Study Shopping Centres
Exhibit 12 Case Study Airline Lounges
Exhibit 13 Bluetooth SIG
Exhibit 14 VoIP market selected key developments
Exhibit 15 Examples of large consumer VoIP service providers by region
Exhibit 16 Skype in the classroom
Exhibit 17 What is IMS?
Exhibit 18 Mobile apps examples
Exhibit 19 Top 5 free leading apps App Store and Google Play mid 2013
Exhibit 20 Top 5 paid leading apps App Store and Google Play mid 2013
Exhibit 21 CrowdRoaming app
Exhibit 22 Vancouver mall customers shop via Facebook
Exhibit 23 Foursquare
Exhibit 24 Mobile video communication: FaceTime and Google Talk
Exhibit 25 Examples of popular online dating sites
Exhibit 26 Apple iTunes
Exhibit 27 Canada - 700MHz auction results February 2014
Exhibit 28 Canada - 700MHz auction licensees by province February 2014
Exhibit 29 European LTE network deployments 2014
Exhibit 30 European LTE TDD network deployments 2014

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