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Global Digital Media - Mobile and Online Entertainment Trends

  • April 2014
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 148 pages

Digital developments continue to direct the future of entertainment
The growth of digital platforms and services has resulted in the global media industry changing irrevocably. What the shareholders in the traditional media sectors often fail to understand is that the game is no longer directed at building up big revenues upon which to build future business models. Instead the focus is now on building large customer penetration numbers on which to start building the new business models. Senior management often understand this but are reluctant to start the transformation process - or they are not supported in the process by their shareholders, who want to protect the traditional revenues for as long as possible - of course, only to fail in the end.

In this rapidly changing economic environment we see that those who are struggling are creating an increasing gap between themselves and the market leaders. Already in books, newspapers and retail we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share, and the abovementioned gap needs to be measured, or at least to be seen in an international context.
Adding to the globalisation of the media industry are the continual improvements to telecommunications infrastructure such as fibre and 4G network rollouts. In particular the industry is being driven by mobile broadband apps and services. Entertainment apps and services are of particular importance and a large contributor to the consumer uptake of digital media. Incorporating social networks, online video, digital music, gaming apps and online dating - this sector is dynamic and highly competitive.
Online video streaming and is one of the fastest growing digital formats and a number of key players are coming to the fore - Netflix, which initially operating in the iVoD sector entered the streaming video market and is gaining prominence and expanding internationally.

Improvements in mobile technology and the introduction of smart phones have also assisted the development of mobile TV/video and we can now see it has a bright future ahead.
The music industry was the first sector to be hit by the digital revolution. It was taken completely by surprise - at that time we had little knowledge of the effects of the digitalisation process. The promise of commercialised digital downloads, with Apple's ubiquitous iTunes at the forefront, has largely failed to offset the record companies' shrinking sales. Nevertheless the industry has not been standing still and it has taken on a range of new initiatives.
As in many areas of the digital economy, surviving will be a lot harder for smaller, local players. As they fight to carve a niche their ability to forge partnerships with other industries to maximise skills, marketing and distribution capabilities will prove vital. To this end, successful players both at home and abroad are teaming up with telcos and internet service providers to offer bundling deals to customers.

BuddeComm's new report, Global Digital Media - Mobile and Online Entertainment Trends, provides important insights into the global digital media and entertainment market and includes trends, analyses, statistics and case studies. It provides analyses on the changes impacting upon the media industry and explores the important advertising sector in regards to digital media. It provides statistics and information on the key sectors in this industry including mobile apps; social networks; gaming; messaging; digital music; iVoD; IPTV; Smart TV; online video streaming and mobile TV.
Examples of key insights:
The home entertainment industry is currently being transformed worldwide as a result of the increased availability of choice and access via the Internet. Consumers now have the choice of, and the ability to access, an enormous amount of movie and TV series content through online DVD rental, downloading, instant streaming and IPTV.
Advertising is very important to the media industry and in many cases is the main source of revenue. The direction the advertising industry takes directly impacts on the media sector.
In February 2014 Whatsapp was purchased by Facebook for $16 billion. Whatsapp delivers daily over 18 billion messages and this might be a key for the developments of a new concept in mobile advertising, a concept where users will be charged, rather than the vendors or their advertising middlemen.
Adding further competition to the already highly contested online Video-On-Demand sector; Walt Disney and Apple announced in 2014 the launch of a cloud-based service called Disney Movies Anywhere.

Around a couple of billion online videos are watched worldwide each month.
Netflix has gone from strength to strength and has captured over 10 million members from international markets. It continues to offer value-add services including a recent foray into Ultra HD video streaming.
Interesting IPTV developments are taking place with nearly 130 million IPTV subscribers predicted worldwide by the end of 2014.
Mobile gambling in particular is expected to thrive once the infrastructure is well established. Online and mobile gaming is also one of the most popular online activities - after social networking.

Data in this report is the latest available at the time of preparation and may not be for the current year

Table Of Contents

Global Digital Media - Mobile and Online Entertainment Trends
1. Digital Developments Changed Traditional Global Media Industry
1.1 The digital economy what is at stake for you?
1.2 Advertising important to media industry
1.3 Collapse of the traditional media industry
1.4 Market insights
1.4.1 From calls to applications
1.4.2 Expect delays and roadblocks
1.4.3 Fragmentation, consolidation, mergers and acquisitions
1.4.4 Where are the new opportunities?
1.4.5 Think international
1.4.6 Media and Telcos adapting business to the new Digital Economy
1.4.7 Copyright and the Internet back in the Spotlight
1.5 Whatever happened to media convergence?
1.5.1 Convergence substitution
1.5.2 New business models for media content required
1.6 Media companies need to disaggregate and rebuild
1.6.1 Brand key in online media
1.7 The challenges for newspaper publishing
1.8 Brief case study: The book publishing industry
1.8.1 Digital e-readers/e-books
1.9 The anomaly of the mass media
1.9.1 Analysis of media trends
2. Insights into Apps, Social Networks, Entertainment and Gaming Trends
2.1 Apps, Entertainment, Social Networks and Gaming
2.1.1 Portals or Apps?
2.1.2 Mobile apps insights
2.1.3 Social networks
2.1.4 Mobile photo-messaging
2.1.5 Online and mobile gaming
2.1.6 Online and mobile gambling
2.1.7 Online and mobile music
2.1.8 Advertising a key revenue source
2.2 Mobile Media - Messaging Services and Messaging Apps Insights
2.2.1 Mobile messaging insights
2.2.2 The declining SMS market
2.2.3 Mobile photo-messaging and self destruction
2.2.4 Email/mobile email
2.2.5 Unified Communications (UC)
2.2.6 Unstructured Supplementary Service Data (USSD)
2.2.7 Big Data and the messaging/UC segment
3. Insights into Online Video Streaming, IVOD and Mobile TV
3.1 The power of online video media
3.1.1 Introduction
3.1.2 Online video key statistics
3.1.3 Online video media versus IPTV
3.1.4 Advantages of online video media
3.2 Internet Video-On-Demand (iVoD)
3.2.1 Walt Disney and Apple launch cloud service in 2014
3.3 Industry insights
3.3.1 OTT services will also drive iVoD
3.3.2 TV shows on the Internet
3.3.3 TV Everywhere (TVE) and multi-screens
3.3.4 Video Content Delivery Network (CDN) services
3.3.5 Geo-blocking
3.3.6 Copyright and the Internet back in the Spotlight
3.4 Brief case studies
3.4.1 Netflix
3.4.2 YouTube
3.5 Mobile TV/video comms
3.5.1 On-demand mobile TV
3.5.2 Broadcast mobile TV
3.5.3 Mobile TV market summary
3.5.4 Smartphones and mobile TV
3.6 Conclusion: The future of video in telecoms
4. Insights into IPTV, Smart TV, Pay TV and Digital TV
4.1 Broadcasting changing beyond recognition
4.1.1 Chromecast set to revolutionise the TV
4.1.2 Cloud computing and broadcasting
4.1.3 Move towards channel unbundling
4.2 Digital TV
4.2.1 Digital TV market overview
4.2.2 Other key trends
4.3 Pay TV
4.4 Cable TV
4.5 HDTV
4.5.1 HDTV market overview
4.5.2 Ultra-HD/4K TV
4.5.3 BitTorrent's deal with CE manufacturers
4.5.4 3D TV
4.6 IPTV revolution
4.6.1 IPTV market statistics
4.6.2 Customer video demand killed by the video supply industry
4.6.3 IPTV+RF
4.7 The Smart or Connected TV
4.7.1 Introduction
4.7.2 Smart TV threatens broadcasters
4.7.3 The gigabyte household needs FttH access
4.8 Brief case study: YouView
4.9 Waiting for the next generation of smart TVs
5. Digital Advertising and Marketing Insights
5.1 Advertising and Marketing in the Digital Age
5.1.1 Market summary
5.1.2 Market insights
5.1.3 Internet media companies selected insights
5.1.4 Key online advertising categories
5.1.5 A multi-screen approach gains attention
5.1.6 Consumers react to privacy misuse by Internet companies
5.2 WhatsApp and Permission Based Marketing
5.2.1 Permission based: 65% of residential New Media market by 2020
5.2.2 Vendor Relationship Management and the Intention Economy
5.2.3 Global advertising market overview in statistics
5.2.4 Banners and SPAM were the Ford T-models
5.2.5 Permission-based marketing
5.2.6 Customer Relationship Management (CRM)
5.2.7 WhatsApp Messenger
6. Regional Overviews
6.1 North America
6.1.1 Mobile TV
6.1.2 Messaging services
6.2 Latin America
6.2.1 Messaging Services
6.2.2 Mobile gaming
6.3 Europe
6.3.1 Mobile TV
6.3.2 Messaging Services
6.3.3 Mobile gaming
6.4 Africa
6.4.1 Ghana
6.4.2 Libya
6.4.3 South Africa
6.4.4 Egypt
6.4.5 Nigeria
6.5 Middle East
6.5.1 Overview
6.6 Asia
6.6.1 Overview
6.6.2 China
6.6.3 South Korea
6.6.4 Japan
6.6.5 Hong Kong
6.6.6 India
6.6.7 Indonesia
6.6.8 Singapore
6.6.9 Malaysia
6.6.10 Thailand
6.7 Pacific Region
6.7.1 Australia Overview
6.7.2 Australia gaming and gambling trends
6.7.3 Australia- digital music
6.7.4 Australia social network trends
6.7.5 Australia mobile TV trends
6.7.6 New Zealand
Table 1 Global advertising spending- all mediums 2010 - 2015
Table 2 Top ten countries by digital advertising spend per Internet user - 2013
Table 3 Global online advertising spend 2012 - 2014
Table 4 Global advertising spending market share by major types 2013; 2015
Table 5 Most popular formats for receiving news in the USA 2013
Table 6 Growth of e-reader sales 2009 - 2013
Table 7 Global - mobile entertainment revenues 2011 - 2017
Table 8 Global - leading app store competitors
Table 9 Global fastest growing apps - 2013
Table 10 Global social network market share March 2013
Table 11 Global subscribers to key social networks - 2014
Table 12 Global digital music revenue 2007 - 2013
Table 13 Worldwide number of email users 2009 - 2014
Table 14 Global CAGR for key online service platforms 2012 - 2017
Table 15 Global revenue from online TV and video 2012; 2013; 2018
Table 16 Netflix total and international subscribers 2012; 2013
Table 17 Online video unique visitors top online video properties in the US Various months 2010 - 2013
Table 18 Global mobile TV subscribers 2009 - 2014
Table 19 Global - digital TV households 2009 - 2014
Table 20 Global - digital TV penetration market share 2006; 2009; 2012; 2016
Table 21 Top 8 countries pay TV subscribers - 2013
Table 22 Global - number of HDTV households 2009; 2012; 2015; 2017
Table 23 Global Number of 4K TV households 2013; 2018
Table 24 Global IPTV subscribers 2010 - 2014
Table 25 Global advertising spending- all mediums 2010 - 2015
Table 26 Top ten countries by digital advertising spend per Internet user - 2013
Table 27 Global online advertising spend 2012 - 2014
Table 28 Global advertising spending market share by major types 2013; 2015
Table 29 Google total advertising revenue 2006 - 2012
Table 30 Facebook total and mobile advertising revenue Q2 ; Q3 2013
Table 31 - Global advertising spending- all mediums 2010 - 2015
Table 32 Top ten countries by digital advertising spend per Internet user - 2013
Table 33 Global online advertising spend 2012 - 2014
Table 34 Global advertising spending market share by major types 2013; 2015
Table 35 USA - messaging traffic (SMS, MMS) 2009 - 2013
Table 36 European mobile gaming market value 2005 - 2007; 2009, 2012, 2014
Table 37 Europe SMS messaging revenue 2004; 2006; 2008; 2011 - 2014
Table 38 European mobile gaming market value 2005 - 2007; 2009, 2012, 2014
Table 39 IPTV subscribers leading markets in Asia March 2013
Table 40 China: IPTV subscribers 2004 - 2013
Table 41 South Korea: Analogue and digital cable TV subscribers 2002 2010, 2012
Table 42 IPTV subscribers by operator 2006 - 2013
Table 43 IPTV growth by channels, content providers, after-school classrooms 2008 - 2010
Table 44 IPTV real-time and pre-IPTV subscribers 2008 - 2012
Table 45 Key television metrics in Japan 2012
Table 46 Japan TV industry revenue 2003 - 2012
Table 47 Japan take-up of DTV by platform 2012
Table 48 Japan pay TV market share versus free-to-view TV 2003; 2008; 2010; 2012
Table 49 Japan: IPTV subscribers 2012 - 2013
Table 50 Hong Kong - IPTV subscribers 2003 - 2013
Table 51 HKBN triple play subscribers, ARPU and IDD traffic volume 2003 - 2012
Table 52 PCCW NOW TV subscribers and ARPU 2003 - 2013
Table 53 SingTel's mio TV subscribers 2007 - 2013
Table 54 Malaysia's IPTV subscribers 2010 - 2013
Table 55 Snapshot of top social networking sites in Australia 2010 - 2013
Table 56 Estimated social networking members by major sites in Australia 2010 - 2013
Chart 1 Global mobile TV subscribers' annual change 2009 - 2014
Exhibit 1 Statistical snapshot of e-books
Exhibit 2 Price fixing allegations
Exhibit 3 Mobile apps examples
Exhibit 4 Top 5 free leading apps App Store and Google Play mid 2013
Exhibit 5 Top 5 paid leading apps App Store and Google Play mid 2013
Exhibit 6 CrowdRoaming app
Exhibit 7 Vancouver mall customers shop via Facebook
Exhibit 8 Foursquare
Exhibit 9 Mobile video communication: FaceTime and Google Talk
Exhibit 10 Examples of popular online dating sites
Exhibit 11 Apple iTunes
Exhibit 12 - A brief history - SMS
Exhibit 13 Mobile Instant Messaging (MIM)
Exhibit 14 Examples of popular Mobile Instant Messaging Apps
Exhibit 15 - Definition: Premium SMS
Exhibit 16 Sybase 365
Exhibit 17 Key benefits of USSD
Exhibit 18 Examples of online VoD sites
Exhibit 19 Equivalence between access modes and traditional audiovisual use
Exhibit 20 Blockbuster closes their stores across America
Exhibit 21 Definition: Content Delivery Networks (CDN)
Exhibit 22 Open Mobile Video Coalition (OMVC)
Exhibit 23 Set-Top Boxes (STBs)
Exhibit 24 Historical overview - HDTV
Exhibit 25 Examples of top IPTV carriers worldwide
Exhibit 26 Digital advertising cost considerations
Exhibit 27 Middle East offers online advertising potential
Exhibit 28 Online ad deal between Google and Yahoo aborted
Exhibit 29 Top mobile advertising spenders Q2 2012
Exhibit 30 Anarchy Online by Funcom
Exhibit 31 Banner ads
Exhibit 32 Permission-based business model
Exhibit 33 Top mobile advertising spenders Q2 2012
Exhibit 34 NTT IPTV services and features 2009 - 2010

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