Lecithin and phospholipids are one of the fastest growing ingredient markets. The increasing consumption for convenience foods, supplements and nutrients, and the growing demand for natural food are the drivers for the lecithin and phospholipids market. This report estimates the lecithin & phospholipids market size. In terms of geography, the report is segmented into Asia-Pacific, Europe, North America, and Rest of the World (ROW). The lecithin & phospholipids market is mainly segmented on the basis of source and application. With the growing market potential and increasing preference from manufacturers of varied applications, the lecithin and phospholipids market is likely to witness remarkable growth in future. The lecithin & phospholipids application segment included in this report is based on the end-use industries such as food, nutrition & supplements, cosmetics, feed, and others.

APAC is the fastest growing market for lecithin & phospholipids. North America dominates the market with the largest market share, followed by Europe. ROW is estimated to grow at a good CAGR. The demand for lecithin is spurred by the growing consumption in emerging economies such as China, India, and Brazil due to the rising consumption of end-use products. The demand for lecithin in developed economies such as U.S. and Europe is growing at a low CAGR. The phospholipid demand is on the rise in the APAC region, spurred by the increasing demand in South Korea, China, Australia, and New Zealand. The market growth in ROW is expected to rise, but continues to hold a minor share in the global phospholipid market.

The companies that have a significant lecithin market share are Cargill Incorporated (U.S.), The Solae Company (U.S.), Archer Daniels Midland Company (U.S.), Lasenor Emul Sl (Spain), Lipoid GMBH (Germany), Avanti Polar Lipids Inc. (U.S.), and VAV Life Sciences Pvt. Ltd (India), which lead with the largest shares. The existing dominant players are leveraging their innovative capabilities, scale, and customer relations to commercialize novel products and increase their adoption.

Table Of Contents

1 INTRODUCTION 19

1.1 KEY TAKE-AWAYS 19
1.2 REPORT DESCRIPTION 20
1.3 MARKETS COVERED 21
1.4 STAKEHOLDERS 21
1.5 RESEARCH METHODOLOGY 22
1.5.1 MARKET SIZE ESTIMATION 24
1.5.2 KEY POINTS TAKEN FROM SECONDARY SOURCES 26
1.5.3 KEY POINTS TAKEN FROM PRIMARY SOURCES 27
1.5.4 ASSUMPTIONS MADE FOR THIS REPORT 28

2 EXECUTIVE SUMMARY 29

3 MARKET OVERVIEW 32

3.1 INTRODUCTION 33
3.2 SOURCES OF LECITHIN and PHOSPHOLIPIDS 34
3.2.1 SOY 35
3.2.2 SUNFLOWER 35
3.2.3 RAPESEED 35
3.2.4 EGG 36
3.2.5 OTHERS 36
3.3 TYPES OF LECITHIN 37
3.3.1 STANDARDIZED/REFINED LECITHIN 37
3.3.2 DE-OILED LECITHIN 37
3.3.3 FRACTIONATED LECITHIN 38
3.3.4 MODIFIED LECITHIN 38
3.3.5 OTHER LECITHINS 38
3.4 TYPES OF PHOSPHOLIPIDS 39
3.4.1 PHOSPHATIDYLCHOLINE 39
3.4.2 PHOSPHATIDYLETHANOLAMINE 39
3.4.3 PHOSPHATIDYLINOSITOL 40
3.4.4 PHOSPHATIDYLSERINE 40
3.5 HLB VALUE FOR VARIOUS TYPES OF LECITHINS 41
3.6 LECITHIN APPLICATIONS 42
3.7 PHOSPHOLIPIDS APPLICATIONS 44

4 INDUSTRY ANALYSIS 46

4.1 INTRODUCTION 46
4.1.1 LECITHIN and PHOSPHOLIPIDS MARKET 46
4.1.1.1 Phospholipids Dominate the Value Market 47
4.1.1.2 Egg Sources: High Value Products 49
4.1.1.3 Europe is the Dominant Market in Terms of Value 52
4.2 MARKET DYNAMICS 55
4.2.1 DRIVERS 55
4.2.1.1 Versatility of Lecithin Increases its Adoption in End-use Applications 55
4.2.1.2 The Growing Demand for Natural Sources of Ingredients 55
4.2.1.3 Increasing Consumer Awareness and Health Concerns, Raises the Demands for Phospholipids 56
4.2.1.4 Rise in the Consumption of Convenience Foods Drives the Lecithin Market 56
4.2.2 RESTRAINTS 57
4.2.2.1 Soy Lecithin Allergy 57
4.2.2.2 The Use of Hexane to Extract Lecithin from Soybean Poses Health Hazards 57
4.2.2.3 Price Elasticity and Fluctuating Prices of Lecithin May Dampen the Demand 57
4.2.3 IMPACT ANALYSIS OF DRIVERS and RESTRAINTS 58
4.2.4 OPPORTUNITIES 59
4.2.4.1 The Asia-Pacific Market Illustrates Great Potential for Lecithin and Phospholipids 59
4.2.4.2 Growing Demand for Non-GM Lecithin in Developed Nations 60
4.3 BURNING ISSUE 60
4.3.1 CONSUMERS APPREHENSIONS ON FRANKENSTEIN FOODS 60
4.4 PORTERS’ FIVE FORCES ANALYSIS 61
4.4.1 PORTERS’ FIVE FORCES ANALYSIS FOR THE LECITHIN INDUSTRY 62
4.4.1.1 Competitive Rivalry Within an Industry 63
4.4.1.2 Bargaining Power of Suppliers 63
4.4.1.3 Bargaining Power of Buyers 64
4.4.1.4 Threat of substitute products 64
4.4.1.5 Threat From New Entrants 65
4.4.2 PORTERS’ FIVE FORCES ANALYSIS FOR THE PHOSPHOLIPIDS INDUSTRY 65
4.4.2.1 Competitive Rivalry Within an Industry 66
4.4.2.2 Bargaining Power of Suppliers 66
4.4.2.3 Bargaining Power of Customers 66
4.4.2.4 Threat of Substitute Products 67
4.4.2.5 Threat of New Entrants 67
4.5 SUPPLY CHAIN ANALYSIS 68
4.6 WINNING IMPERATIVE 69
4.6.1 EXPANSION and INVESTMENTS-KEY FOR STRATEGIC GROWTH 69
4.7 MARKET SHARE ANALYSIS 70
4.7.1 LECITHIN MARKET 70
4.7.2 PHOSPHOLIPIDS MARKET 71

5 ADDRESSABLE MARKET 72

5.1 INTRODUCTION 72
5.1.1 NUTRITION and SUPPLEMENTS 72
5.1.2 PHARMACEUTICALS 73
5.1.3 FOOD 73
5.1.3.1 Bakery and Confectionery 73
5.1.3.2 Convenience Foods 73
5.1.3.3 Dairy Products 74
5.1.4 COSMETICS 74
5.1.5 ANIMAL FEED 75

6 LECITHIN MARKET 76

6.1 INTRODUCTION 77
6.2 BY TYPE 77
6.2.1 INTRODUCTION 77
6.2.2 LECITHIN TYPES 78
6.2.3 STANDARDIZED/REFINED 80
6.2.4 DE-OILED 82
6.2.5 FRACTIONATED 84
6.2.6 MODIFIED 86
6.2.6.1 Chemical Modification 86
6.2.6.2 Enzymatic Hydrolysis Modification 86
6.2.7 OTHERS 87
6.3 BY SOURCE 89
6.3.1.1 Soy dominates the lecithin source market 89
6.3.2 SOY 92
6.3.2.1 Wide applicability and easy availability of soy spurs its usage 92
6.3.3 SUNFLOWER 94
6.3.3.1 Sunflower Lecithin Exhibits the Fastest Growth 94
6.3.4 EGG 96
6.3.4.1 Expensive Egg Lecithin Limits its Applicability to High Value Applications 96
6.3.4.2 Europe-The Dominant Market for Egg Lecithin 97
6.3.5 OTHERS 98
6.3.5.1 GMO issues and Allergies Generate Interest in Rapeseed Lecithin 98
6.4 BY APPLICATION 101
6.4.1 INTRODUCTION 101
6.4.1.1 Food-A key application of lecithin 104
6.4.1.2 The Nutrition and Supplements Application Exhibits the Fastest Growth 105
6.4.2 FOOD 106
6.4.2.1 Baked Goods and Confectionery 106
6.4.2.2 Convenience Foods 106
6.4.2.3 Dairy Products 107
6.4.2.4 Meat Products 107
6.4.3 NUTRITION and SUPPLEMENTS 109
6.4.3.1 APAC Exhibits the Fastest Growth for the Lecithin Demand in Nutrition and Supplements 110
6.4.4 COSMETICS 111
6.4.4.1 Versatile Lecithin Valuable in Cosmetics 111
6.4.4.2 Sun flower lecithin exhibits the fastest growth 112
6.4.5 ANIMAL FEED 113
6.4.5.1 Feed in APAC is a Strong Demand Driver for Lecithin 114
6.4.6 OTHERS 115
6.5 BY GEOGRAPHY 117
6.5.1 INTRODUCTION 117
6.5.1.1 Cheap and Easy Raw Material Availability Make North America a Dominant Market 117
6.5.1.2 APAC Exhibits the Fastest Growth in the Market 119
6.5.2 NORTH AMERICA 120
6.5.2.1 U.S.- A Dominant Market 120
6.5.3 EUROPE 123
6.5.3.1 The Consumers’ Apprehension Drives the Demand for Non-GM Soy Lecithin in Europe 123
6.5.4 ASIA-PACIFIC 126
6.5.4.1 An Upsurge in the Demand for Convenience and Processed Food Boosts the Growth 126
6.5.4.2 India: The Fastest Growing Country in APAC 127
6.5.4.3 Egg-The Fastest Growth Segment in the APAC Region 128
6.5.5 ROW 129
6.5.5.1 Major Production Hub for Soy Lecithin 129

7 PREMIUM INSIGHTS 132

8 PHOSPHOLIPIDS MARKET 141

8.1 INTRODUCTION 142
8.2 BY SOURCE 143
8.2.1 SOY 146
8.2.2 EGG 148
8.2.2.1 Egg Dominantly Used in Pharmaceutical Applications 151
8.2.3 OTHERS 152
8.2.3.1 Milk Phospholipids 152
8.2.3.2 Marine Phospholipids 152
8.2.3.3 Marine Sources Drive the Other Phospholipids Market Growth Globally 154
8.2.3.4 Nutrition and Supplements Application Exhibit the Fastest Growth for Other Phospholipids 155
8.3 BY APPLICATION 156
8.3.1.1 Nutrition and Supplements Application Dominant Market for Phospholipids 156
8.3.1.2 Pharmaceuticals is the Fastest Growing Application for Phospholipids 157
8.3.2 NUTRITION and SUPPLEMENTS 157
8.3.2.1 Asia-Pacific is the Fastest Growing Market for Nutrition and Health Supplements 160
8.3.3 PHARMACEUTICALS 161
8.3.3.1 Soy Exhibits the Fastest Growth for Pharmaceutical Applications 163
8.3.4 OTHERS 164
8.4 BY GEOGRAPHY 166
8.4.1.1 APAC is the Fastest Growing Region 167
8.4.2 NORTH AMERICA 169
8.4.2.1 U.S.-The Dominant Market, Canada-The Fastest Growing 169
8.4.3 EUROPE 172
8.4.3.1 Consumer awareness for phospholipids makes Europe the largest market for phospholipids consumption 172
8.4.3.2 Italy is the Largest Market; Eastern European Countries Exhibit the Fastest Growth 173
8.4.4 ASIA-PACIFIC 175
8.4.4.1 Asia-Pacific Indicates Great Potential for the Phospholipids Market 175
8.4.4.2 South Korea: The Fastest Growing Country in APAC 176
8.4.5 ROW 178
8.4.5.1 Brazil is the Single Largest Country that Exhibits the Fastest Growth 178

9 COMPETITIVE LANDSCAPE 181

9.1 INTRODUCTION 181
9.1.1 EXPANSIONS, INVESTMENTS,and JOINT VENTURES-THE MOST PREFERRED STRATEGIC APPROACH 181

10 COMPANY PROFILES 185 (Company at a Glance, Recent Financials, Products and Services, Strategies and Insights, and Recent Developments)*

10.1 ARCHER DANIELS MIDLAND COMPANY 185
10.2 AVANTI POLAR LIPIDS INC. 190
10.3 CARGILL INCORPORATED 193
10.4 E. I. DU PONT DE NEMOURS AND COMPANY 198
10.5 LASENOR EMUL SL. 204
10.6 LECICO GMBH 207
10.7 LIPOID GMBH 209
10.8 RUCHI SOYA INDUSTRIES LIMITED 213
10.9 STERN-WYWIOL GRUPPE GMBH and CO. KG 215
10.10 VAV LIFE SCIENCES PVT. LTD. 220
*Details on company at a glance, recent financials, products and services, strategies and insights, and recent developments might not be captured in case of unlisted companies.

LIST OF TABLES

TABLE 1 LECITHIN APPLICATIONS 43
TABLE 2 PHOSPHOLIPIDS APPLICATIONS 44
TABLE 3 LECITHIN and PHOSPHOLIPIDS MARKET SIZE, BY TYPE,
2012-2019 (TONS) 48
TABLE 4 LECITHIN and PHOSPHOLIPIDS MARKET SIZE, BY TYPE,
2012-2019 ($MILLION) 48
TABLE 5 LECITHIN and PHOSPHOLIPIDS MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 50
TABLE 6 LECITHIN and PHOSPHOLIPIDS MARKET SIZE, BY SOURCE,
2012-2019 ($MILLION) 51
TABLE 7 LECITHIN and PHOSPHOLIPIDS MARKET SIZE, BY GEOGRAPHY,
2012-2019 (TONS) 53
TABLE 8 LECITHIN and PHOSPHOLIPIDS MARKET SIZE, BY GEOGRAPHY,
2012-2019 ($MILLION) 54
TABLE 9 POTENTIAL IMPACT OF OPPORTUNITIES OF THE LECITHIN and PHOSPHOLIPIDS MARKET 59
TABLE 10 PHOSPHOLIPID CONTENT IN VARIOUS TYPES OF LECITHIN 79
TABLE 11 LECITHIN MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 90
TABLE 12 LECITHIN MARKET SIZE, BY SOURCE, 2012-2019 ($MILLION) 91
TABLE 13 LECITHIN MARKET SIZE, BY SOY SOURCE, BY REGION,
2012-2019, (TONS) 92
TABLE 14 LECITHIN MARKET SIZE, BY SOY LECITHIN APPLICATION,
2012-2019 (TONS) 93
TABLE 15 LECITHIN MARKET SIZE, BY SOUFLOWER SOURCE, BY REGION,
2012-2019 (TONS) 94
TABLE 16 LECITHIN MARKET SIZE, BY SUNFLOWER LECITHIN APPLICATION, 2012-2019 (TONS) 95
TABLE 17 LECITHIN MARKET SIZE, BY EGG SOURCE, BY REGION
2012-2019 (TONS) 96
TABLE 18 LECITHIN MARKET SIZE, BY EGG LECITHIN APPLICATION,
2012-2019 (TONS) 97
TABLE 19 LECITHIN MARKET SIZE, BY OTHER SOURCES, BY REGION,
2012-2019 (TONS) 99
TABLE 20 LECITHIN MARKET SIZE, BY OTHER LECITHIN APPLICATION,
2012-2019(TONS) 100
TABLE 21 LECITHIN APPLICATIONS 101
TABLE 22 LECITHIN MARKET SIZE, BY APPLICATION, 2012-2019 (TONS) 105
TABLE 23 LECITHIN FOOD APPLICATION MARKET SIZE, BY REGION,
2012-2019 (TONS) 107
TABLE 24 LECITHIN FOOD APPLICATION MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 108
TABLE 25 LECITHIN NUTRITION and SUPPLEMENTS APPLICATION MARKET SIZE,
BY REGION, 2012-2019 (TONS) 109
TABLE 26 LECITHIN NUTRITION and SUPPLEMENTS APPLICATION MARKET SIZE,
BY SOURCE, 2012-2019 (TONS) 110
TABLE 27 LECITHIN COSMETIC APPLICATION MARKET SIZE, BY REGION,
2012-2019 (TONS) 111
TABLE 28 LECITHIN COSMETIC APPLICATION MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 112
TABLE 29 LECITHIN FEED APPLICATION MARKET SIZE, BY REGION,
2012-2019 (TONS) 113
TABLE 30 LECITHIN FEED APPLICATION MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 114
TABLE 31 LECITHIN OTHER APPLICATIONS MARKET SIZE, BY REGION,
2012-2019 (TONS) 115
TABLE 32 LECITHIN OTHER APPLICATION MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 116
TABLE 33 LECITHIN MARKET SIZE, BY GEOGRAPHY, 2012-2019 (TONS) 118
TABLE 34 LECITHIN MARKET, BY GEOGRAPHY, 2012-2019($MILLION) 119
TABLE 35 NORTH AMERICA: LECITHIN MARKET SIZE, BY COUNTRY,
2012-2019 (TONS) 120
TABLE 36 NORTH AMERICA: LECITHIN MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 121
TABLE 37 NORTH AMERICA: LECITHIN MARKET SIZE, BY APPLICATION,
2012-2019 (TONS) 122
TABLE 38 EUROPE: LECITHIN MARKET SIZE, BY COUNTRY, 2012-2019 (TONS) 123
TABLE 39 EUROPE: LECITHIN MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 124
TABLE 40 EUROPE: LECITHIN MARKET SIZE, BY APPLICATION, 2012-2019 (TONS) 125
TABLE 41 APAC: LECITHIN MARKET SIZE, BY COUNTRY, 2012-2019 (TONS) 126
TABLE 42 APAC: LECITHIN MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 127
TABLE 43 APAC: LECITHIN MARKET SIZE, BY APPLICATION, 2012-2019 (TONS) 128
TABLE 44 ROW: LECITHIN MARKET SIZE, BY COUNTRY, 2012-2019 (TONS) 129
TABLE 45 ROW: LECITHIN MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 130
TABLE 46 ROW: LECITHIN MARKET SIZE, BY APPLICATION, 2012-2019 (TONS) 131
TABLE 47 PHOSPHOLIPIDS MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 144
TABLE 48 PHOSPHOLIPIDS MARKET SIZE, BY SOURCE, 2012-2019 ($MILLION) 145
TABLE 49 PHOSPHOLIPIDS MARKET SIZE, SOY SOURCE, BY REGION,
2012-2019 (TONS) 146
TABLE 50 PHOSPHOLIPIDS MARKET SIZE, BY SOY PHOSPHOLIPIDS APPLICATION, 2012-2019 (TONS) 147
TABLE 51 PHOSPHOLIPIDS MARKET SIZE, EGG SOURCE, BY REGION,
2012-2019 (TONS) 150
TABLE 52 PHOSPHOLIPIDS MARKET SIZE, EGG PHOSPHOLIPIDS APPLICATIONS, 2012-2019 (TONS) 151
TABLE 53 PERCENTAGE PHOSPHOLIPIDS CONTENT IN VARIOUS SOURCES 153
TABLE 54 PHOSPHOLIPIDS MARKET SIZE, OTHER SOURCES, BY REGION,
2012-2019 (TONS) 154
TABLE 55 PHOSPHOLIPIDS MARKET SIZE, OTHER PHOSPHOLIPIDS APPLICATIONS, 2012-2019 (TONS) 155
TABLE 56 PHOSPHOLIPIDS MARKET SIZE, BY APPLICATIONS, 2012-2019 (TONS) 157
TABLE 57 AVERAGE DAILY PHOSPHOLIPIDS INTAKE ACCORDING TO AGE and GENDER 158
TABLE 58 PHOSPHOLIPIDS NUTRITION and SUPPLEMENTS APPLICATION MARKET SIZE, BY REGION, 2012-2019(TONS) 159
TABLE 59 PHOSPHOLIPIDS NUTRITION and SUPPLEMENTS APPLICATION MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 160
TABLE 60 PHOSPHOLIPIDS PHARMACEUTICAL APPLICATION MARKET SIZE,
BY REGION, 2012-2019 (TONS) 162
TABLE 61 PHOSPHOLIPIDS PHARMACEUTICAL APPLICATION MARKET SIZE,
BY SOURCE, 2012-2019 (TONS) 163
TABLE 62 PHOSPHOLIPIDS OTHER APPLICATION MARKET SIZE, BY REGION, 2012-2019 (TONS) 164
TABLE 63 PHOSPHOLIPIDS OTHERS APPLICATION MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 165
TABLE 64 PHOSPHOLIPIDS MARKET SIZE, BY GEOGRAPHY, 2012-2019 (TONS) 167
TABLE 65 PHOSPHOLIPIDS MARKET SIZE, BY GEOGRAPHY,
2012-2019 ($MILLION) 168
TABLE 66 NORTH AMERICA: PHOSPHOLIPIDS MARKET SIZE, BY COUNTRY,
2012-2019 (TONS) 169
TABLE 67 NORTH AMERICA: PHOSPHOLIPIDS MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 170
TABLE 68 NORTH AMERICA: PHOSPHOLIPIDS MARKET SIZE, BY APPLICATION, 2012-2019 (TONS) 171
TABLE 69 EUROPE: PHOSPHOLIPIDS MARKET SIZE, BY COUNTRY,
2012-2019 (TONS) 172
TABLE 70 EUROPE: PHOSPHOLIPIDS MARKET SIZE, BY SOURCE,
2012-2019 (TONS) 173
TABLE 71 EUROPE: PHOSPHOLIPIDS MARKET SIZE, BY APPLICATION,
2012-2019 (TONS) 174
TABLE 72 APAC: PHOSPHOLIPIDS MARKET SIZE, BY COUNTRY,
2012-2019 (TONS) 175
TABLE 73 APAC: PHOSPHOLIPIDS MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 176
TABLE 74 APAC: PHOSPHOLIPIDS MARKET SIZE, BY APPLICATION,
2012-2019 (TONS) 177
TABLE 75 ROW: PHOSPHOLIPIDS MARKET SIZE, BY COUNTRY, 2012-2019 (TONS) 178
TABLE 76 ROW: PHOSPHOLIPIDS MARKET SIZE, BY SOURCE, 2012-2019 (TONS) 179
TABLE 77 ROW: PHOSPHOLIPIDS MARKET SIZE, BY APPLICATION,
2012-2019 (TONS) 180
TABLE 78 COMPANY DEVELOPMENTS, 2012 - 2014 183
TABLE 79 ADM: PRODUCTS and THEIR DESCRIPTION 186
TABLE 80 CARGILL: PRODUCTS and THEIR DESCRIPTION 194
TABLE 81 DUPONT: PRODUCTS and THEIR DESCRIPTION 200
TABLE 82 LASENOR: PRODUCTS and THEIR DESCRIPTION 205
TABLE 83 LECICO: PRODUCTS and THEIR DESCRIPTION 208

LIST OF FIGURES

FIGURE 1 LECITHIN and PHOSPHOLIPIDS SCOPE and SEGMENTATION 21
FIGURE 2 LECITHIN and PHOSPHOLIPDIS MARKET RESEARCH METHODOLOGY 22
FIGURE 3 LECITHIN MARKET, BY APPLICATION, 2014-2019 (TONS) 29
FIGURE 4 PHOSPHOLIPIDS MARKET, BY APPLICATION, 2014-2019 (TONS) 30
FIGURE 5 CLASSIFICATION OF LECITHINand PHOSPHOLIPIDS, BY SOURCE 34
FIGURE 6 HLB VALUES FOR LECITHINS, BY TYPE 41
FIGURE 1 LECITHIN and PHOSPHOLIPIDS MARKET, VOLUME VS VALUE, 2013 47
FIGURE 2 LECITHIN and PHOSPHOLIPIDS MARKET, BY SOURCE, VOLUME VS VALUE, 2014 49
FIGURE 3 LECITHIN and PHOSPHOLIPIDS MARKET, BY GEOGRAPHY,
VOLUME VS VALUE, 2014 52
FIGURE 4 IMPACT ANALYSIS OF THE LECITHIN and PHOSPHOLIPIDS MARKET 58
FIGURE 5 LECITHIN MARKET VOLUME SHARE, BY KEY PLAYERS, 2013 70
FIGURE 6 PHOSPHOLIPIDS MARKET VOLUME SHARE, BY KEY PLAYERS, 2013 71
FIGURE 7 CRUDE LECITHIN EXTRACTION PROCESS 78
FIGURE 8 LECITHIN STANDARDIZATION PROCESS 81
FIGURE 9 LECITHIN DE-OILING PROCESS 82
FIGURE 10 COMPOSITION OF STANDARD LECITHIN VS DE-OILED LECITHIN 84
FIGURE 11 LECITHIN FRACTIONATING PROCESS 85
FIGURE 12 LECITHIN MARKET SHARE (VOLUME), BY SOURCE, 2014 89
FIGURE 13 LECITHIN MARKET SHARE (VOLUME), BY APPLICATION, 2014 104
FIGURE 14 LECITHIN MARKET SHARE (VOLUME), BY GEOGRAPHY, 2014 117
FIGURE 15 LECITHIN and PHOSPHOLIPIDS MARKET, BY GEOGRAPHY, VOLUME (TONS) VS VALUE ($ MILLION), 2014-2019 132
FIGURE 16 LECITHIN MARKET, BY APPLICATION and VOLUME (TONS), 2012-2019 133
FIGURE 17 PHOSPHOLIPIDS MARKET VALUE, BY GEOGRAPHY,
2012-2019 ($MILLION) 134
FIGURE 18 LECITHIN MARKET, BY GEOGRAPHY, 2014 VS 2019 ($MILLION) 135
FIGURE 19 EUROPE: PHOSPHOLIPIDS MARKET SHARE, BY COUNTRY,
2012-2019 (TONS) 136
FIGURE 20 LECITHIN MARKET SHARE, BY GEOGRAPHY, 2014 VS 2019 137
FIGURE 21 LECITHIN VS PHOSPHOLIPIDS MARKET SHARE, BY APPLICATION and VOLUME, 2014 and 2019 138
FIGURE 22 LECITHIN VS PHOSPHOLIPIDS MARKET VOLUME, BY SOURCE, 2014 139
FIGURE 23 LECITHIN VS PHOSPHOLIPIDS MARKET LIFE CYCLE, BY GEOGRAPHY, 2014 (TONS) 140
FIGURE 24 PHOSPHOLIPIDS MARKET SHARE (VOLUME), BY SOURCE, 2014 143
FIGURE 25 EGG PHOSPHOLIPIDS EXTRACTION PROCESS 149
FIGURE 26 PHOSPHOLIPIDS MARKET SHARE (VOLUME), BY APPLICATION, 2014 156
FIGURE 27 PHOSPHOLIPIDS MARKET SHARE (VOLUME), BY GEOGRAPHY, 2014 166
FIGURE 28 LECITHIN and PHOSPHOLIPIDS MARKET SHARE, BY GROWTH STRATEGY, 2011-2014 182
FIGURE 29 ADM: SWOT ANALYSIS 188
FIGURE 30 CARGILL: SWOT ANALYSIS 196
FIGURE 31 DUPONT: SWOT ANALYSIS 202

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