Table of Contents
Scale-as-You-Grow Paradigm Crucial Enabler for Fluid Industry
• This research study, which is part of Frost & Sullivan’s digital media research service, analyzes software as a service (SaaS) offerings in the cloud for media and entertainment applications. Key benefits media companies realize through cloud solutions include the capability to work from anywhere and everywhere, decreased up-front capital expenditure (CAPEX), cost-effective scalability, and flexibility in technology and business models.
• Despite the immediate applicability of the value proposition, however, considerable uncertainty from an operations and quality of service perspective remains. As a result, the market is currently in a nascent stage but is poised for explosive x-year growth.
• The most popular cloud segments in 2013 are covered in this research, including transcoding, animation tools, media asset management, B2B productivity workflows, and
niche services services such as metadata, closed captioning, and subtitling services. The study discusses in detail the evolving cloud for media ecosystem, emerging trends, and their impact on this market. Online video platforms are covered in a separate, dedicated research study.
• The biggest drivers of market revenues include the low cost at which cloud solutions can fulfill peak load handling needs, growing demand for multi-screen video content, growing maturity of solutions, and the entry of many suppliers to match growth in demand.
• Leading participants—IT vendors such as Amazon, Adobe, and Microsoft—are growing to lead the media and entertainment cloud market as well. The three constitutex% of the market. However, smaller vendors with niche specialization are also growing to dominate; this includes vendors such as Prime Focus. Many more vendors are expected to enter the space as the market begins to embrace cloud more enthusiastically for a wider variety of applications; we also expect smaller vendors to become acquisition targets.
• The main challenges to the market have been existing investment in in-house infrastructure and appliances, security concerns, and logistical issues such as limited IP connectivity and thus high latency in cloud access in most parts of the world. North America leads in the adoption of cloud solutions due to the presence of a much more evolved production and broadcasting sector when compared to the rest of the world.
• Cloud offers particularly enticing value among small and medium entertainment businesses that need to serve multi-screen needs competitively but lack the technical sophistication to build their own systems in house and would have trouble realizing return on investment on such systems given the scale of their businesses. As such, cloud will play an important role in democratizing the industry.
Cloud solutions are slowly replacing on-premise solutions in every industry across the globe, but in the media and entertainment industry, solutions for the cloud cannot completely replace ground counterparts.
Less than x% of media and entertainment companies worldwide are presently making use of media-specific cloud services. This number is expected to increase explosively in the next x years.
Among cloud vendors, the biggest competitive differentiator is the ability to offer solutions that are natural extensions of their ground solution that can easily integrate with the client infrastructure.
The current situation in the market is characterized by considerable confusion in the differences between private cloud, public cloud, and SaaS. This lack of awareness that exists at present is also a reason for the low adoption among media enterprises.
There is an increasing necessity for vendors to provide a one-stop solution that can cater to more than one functionality in the media workflow. Solution vendors look to merge existing functionality with newer functions.
Key Questions This Study Will Answer
Is the market growing? How long will it continue to grow and at what rate?
How will the existing companies shape the market?
What are the current market trends in the market, and how are competitors continuing to provide value-priced products?
What technical trends are shaping the market place today? What disruptions are on the horizon, and what implications does this have on future product strategy?
How are the solutions going to evolve in terms of features and functionalities?
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