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Synopsis
The report provides top-level market analysis, information and insights into Romania's cards and payments industry, including:
- Current and forecast values for each category of Romania's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
- Comprehensive analysis of the industry’s market attractiveness and future growth areas
- Analysis of various market drivers and regulations governing Romania's cards and payments industry
- Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
- Comprehensive analysis of consumer attitudes and buying preferences for cards
- The competitive landscape of Romania's cards and payments industry

Summary
In terms of the number of cards in circulation, the Romanian card payments channel registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 2.75% to reach 14.7 million cards by the end of 2013. In value terms, the channel valued RON138.7 billion (US$10.9 billion) in 2013.
The debit cards category held the highest share with 79.6% of cards in circulation in 2013. It is expected to continue to maintain the highest share and record a forecast-period CAGR of 2.83%, rising from 12.0 million cards in 2014 to 13.4 million in 2018. The credit cards category had the second-largest share of 16.3% in 2013, followed by prepaid cards with 4.0%. Over the forecast period, the number of prepaid cards is expected to increase from 687,496 in 2014 to 1.0 million in 2018, at the fastest CAGR of 11.13%. The charge card category held a negligible industry share of 0.1% in 2013.
The value of the Romanian e-commerce market is expected to increase from RON6.2 billion (US$1.8 billion) in 2014 to RON13.5 billion (US$4.0 billion) in 2018, at a forecast-period CAGR of 21.64%, supported by the growing internet penetration and the rising number of online retailers.
Romanian authorities are supportive of payment innovations such as contactless technology. This is primarily due to the benefits contactless payments can offer; they are simple, faster and convenient, particularly for small purchases. During 2014, the number of contactless-enabled cards in circulation in the country is expected to double to reach 400,000 cards by the end of 2014.

Scope
- This report provides a comprehensive analysis of Romania's cards and payments industry.
- It provides current values for Romania's cards and payments industry for 2013, and forecast figures for 2018.
- It details the different economic, infrastructural and business drivers affecting Romania's cards and payments industry.
- It outlines the current regulatory framework in the industry.
- It details the marketing strategies used by various banks and other institutions.
- It profiles the major banks in Romania's cards and payments industry.

Reasons To Buy
- Make strategic business decisions using top-level historic and forecast market data related to Romania's cards and payments industry and each market within it.
- Understand the key market trends and growth opportunities within Romania's cards and payments industry.
- Assess the competitive dynamics in Romania's cards and payments industry.
- Gain insights in to the marketing strategies used for selling various card types in Romania.
- Gain insights into key regulations governing Romania's cards and payments industry.

Key Highlights
- In terms of the number of cards in circulation, the Romanian card payments channel registered positive growth during the review period (2009–2013), recording a compound annual growth rate (CAGR) of 2.75% to reach 14.7 million cards by the end of 2013. In value terms, the channel valued RON138.7 billion (US$10.9 billion) in 2013.
- The debit cards category held the highest share with 79.6% of cards in circulation in 2013. It is expected to continue to maintain the highest share and record a forecast-period CAGR of 2.83%, rising from 12.0 million cards in 2014 to 13.4 million in 2018. The credit cards category had the second-largest share of 16.3% in 2013, followed by prepaid cards with 4.0%. Over the forecast period, the number of prepaid cards is expected to increase from 687,496 in 2014 to 1.0 million in 2018, at the fastest CAGR of 11.13%. The charge card category held a negligible industry share of 0.1% in 2013.
- The value of the Romanian e-commerce market is expected to increase from RON6.2 billion (US$1.8 billion) in 2014 to RON13.5 billion (US$4.0 billion) in 2018, at a forecast-period CAGR of 21.64%, supported by the growing internet penetration and the rising number of online retailers.
- Romanian authorities are supportive of payment innovations such as contactless technology. This is primarily due to the benefits contactless payments can offer; they are simple, faster and convenient, particularly for small purchases. During 2014, the number of contactless-enabled cards in circulation in the country is expected to double to reach 400,000 cards by the end of 2014.

Table Of Contents

Romania%s Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape
Table of Contents
1 Executive Summary
2 Analysis of Industry Environment, Key Trends and Drivers
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 ATMs
2.1.2 Point of sale (POS) terminals
2.1.3 Internet penetration
2.1.4 Contactless technology
2.1.5 Europay, MasterCard and Visa (EMV)
2.1.6 M-payments
2.2 Business Drivers
2.2.1 Growth of e-commerce
2.2.2 Retail sales value
2.3 Economic Drivers
2.3.1 Nominal GDP per capita
2.3.2 Real GDP growth
2.3.3 Inflation
3 Cards and Payments Industry Share Analysis
3.1 Industry Overview
3.1.1 Cash transactions
3.1.2 Check payments
3.1.3 Direct debits
3.1.4 Credit transfers
3.1.5 Card transactions
4 Regulatory Framework and Card Fraud Statistics
4.1 Regulatory Framework
4.1.1 SEPA cards framework
4.1.2 Regulation related to the storage of card fraud information
4.1.3 Anti-money laundering framework
4.1.4 Foreign direct investment (FDI) regulations
4.2 Card Fraud Statistics
4.2.1 Card-not-present
4.2.2 Counterfeit card
4.2.3 Lost or stolen card
4.2.4 Card ID theft
5 Emerging Consumer Attitudes and Trends
5.1 Market Segmentation and Targeting
5.1.1 Retail segment
5.1.2 Corporate segment
5.2 Travel and Tourism Spending
5.2.1 Outbound tourist volume
5.2.2 Outbound tourist spending
5.3 Retail Card Spending
5.3.1 Analysis by product categories
5.3.2 Analysis by retail channels
6 Analysis of Card Payments and Growth Prospects
6.1 Channel Share Analysis by Card Category
6.2 Size and Forecast of the Card Payments Channel
6.2.1 Analysis by volume of cards in circulation
6.2.2 Analysis by transaction value
7 Analysis of Credit Card Payments and Growth Prospects
7.1 Overall Category Size and Forecast
7.1.1 Analysis by volume of cards in circulation
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.2 Transaction Share Analysis by Channel
7.2.1 Analysis by transaction value
7.2.2 Analysis by transaction volume
7.3 Personal Credit Cards Size and Forecast
7.3.1 Analysis by volume of cards in circulation
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Commercial Credit Cards Size and Forecast
7.4.1 Analysis by number of cards in circulation
7.4.2 Analysis by transaction value
7.4.3 Analysis by transaction volume
7.5 Competitive Landscape
7.5.1 Scheme share analysis
7.5.2 Issuer share analysis
8 Analysis of Debit Card Payments and Growth Prospects
8.1 Overall Category Size and Forecast
8.1.1 Analysis by volume of cards in circulation
8.1.2 Analysis by transaction value
8.1.3 Analysis by transaction volume
8.2 Transaction Share Analysis by Channel
8.2.1 Analysis by transaction value
8.2.2 Analysis by transaction volume
8.3 Competitive Landscape
8.3.1 Scheme share analysis
8.3.2 Issuer share analysis
9 Analysis of Charge Card Payments and Growth Prospects
9.1 Overall Category Size and Forecast
9.1.1 Analysis by volume of cards in circulation
9.1.2 Analysis by transaction value
9.1.3 Analysis by transaction volume
9.2 Transaction Share Analysis by Channel
9.2.1 Analysis by transaction value
9.2.2 Analysis by transaction volume
9.3 Personal Charge Cards Size and Forecast
9.3.1 Analysis by number of cards in circulation
9.3.2 Analysis by transaction value
9.3.3 Analysis by transaction volume
9.4 Commercial Charge Cards Size and Forecast
9.4.1 Analysis by number of cards in circulation
9.4.2 Analysis by transaction value
9.4.3 Analysis by transaction volume
9.5 Competitive Landscape
9.5.1 Scheme share analysis
10 Analysis of Prepaid Card Payments and Growth Prospects
10.1 Overall Category Size and Forecast
10.1.1 Analysis by volume of cards in circulation
10.1.2 Analysis by transaction value
10.2 Open-Loop Prepaid Cards Segment Size and Forecast
10.2.1 Analysis by number of cards in circulation
10.2.2 Analysis by transaction value
10.3 Closed-Loop Prepaid Cards Segment Size and Forecast
10.3.1 Analysis by volume of cards in circulation
10.3.2 Analysis by transaction value
11 Merchant Acquiring
12 Company Profiles of Card Issuers
12.1 Raiffeisen Bank
12.1.1 Key financials
12.1.2 Card portfolio
12.1.3 Strategies
12.2 BRD - Groupe Societe Generale (BRD)
12.2.1 Key financials
12.2.2 Card portfolio
12.2.3 Strategies
12.3 Romanian Commercial Bank (BCR)
12.3.1 Key financials
12.3.2 Card portfolio
12.3.3 Strategies
12.4 Banca Transilvania (BT)
12.4.1 Key financials
12.4.2 Card portfolio
12.4.3 Strategies
12.5 Bancpost
12.5.1 Key financials
12.5.2 Card portfolio
12.5.3 Strategies
13 Appendix
13.1 Methodology
13.2 Contact Timetric
13.3 About Timetric
13.4 Timetric's Services
13.5 Definitions
13.6 Disclaimer

List of Tables
Table 1: Romanian Payment Channels (RON Billion), 2009-2013
Table 2: Market Entry Strategies of Foreign Banks in Romania
Table 3: Romanian Card Fraud (RON Thousand), 2009-2013
Table 4: Cards for Premium Customers
Table 5: Cards for Students and the Young Population
Table 6: Cards for Frequent Shoppers
Table 7: Cards for SMEs and Corporate Customers
Table 8: Romanian Card Spending by Product Category (RON Million), 2008-2012
Table 9: Romanian Card Spending by Retail Channel (RON Million), 2008 and 2012
Table 10: Romania Card Payments Channel by Card Category (Thousand), 2009-2018
Table 11: Romanian Card Payments Channel Size by Volume of Cards (Million), 2009-2018
Table 12: Romanian Card Payments Channel Size by Transaction Value (RON Billion), 2009-2018
Table 13: Romanian Card Payments Channel Size by Transaction Value (US$ Billion), 2009-2018
Table 14: Romanian Credit Cards Category Size by Volume of Cards (Thousand), 2009-2018
Table 15: Romanian Credit Cards Category Size by Transaction Value (RON Million), 2009-2018
Table 16: Romanian Credit Cards Category Size by Transaction Value (US$ Million), 2009-2018
Table 17: Romanian Credit Card Category Size by Transaction Volume (Million), 2009-2018
Table 18: Romanian Personal Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 19: Romanian Personal Credit Cards Segment Size by Transaction Value (RON Million), 2009-2018
Table 20: Romanian Personal Credit Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 21: Romanian Personal Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Table 22: Romanian Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 23: Romanian Commercial Credit Cards Segment Size by Transaction Value (RON Million), 2009-2018
Table 24: Romanian Commercial Credit Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 25: Romanian Commercial Credit Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Table 26: Romanian Debit Cards Category Size by Volume of Cards (Million), 2009-2018
Table 27: Romanian Debit Cards Category Size by Transaction Value (RON Billion), 2009-2018
Table 28: Romanian Debit Cards Category Size by Transaction Value (US$ Billion), 2009-2018
Table 29: Romanian Debit Cards Category Size by Transaction Volume (Million), 2009-2018
Table 30: Romanian Charge Cards Category Size by Volume of Cards (Thousand), 2009-2018
Table 31: Romanian Charge Cards Category Size by Transaction Value (RON Million), 2009-2018
Table 32: Romanian Charge Cards Category Size by Transaction Value (US$ Million), 2009-2018
Table 33: Romanian Charge Cards Category Size by Transaction Volume (Thousand), 2009-2018
Table 34: Romanian Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 35: Romanian Personal Charge Cards Segment Size by Transaction Value (RON Million), 2009-2018
Table 36: Romanian Personal Charge Cards Segment Size by Transaction Value (US$ Thousand), 2009-2018
Table 37: Romanian Personal Charge Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Table 38: Romanian Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 39: Romanian Commercial Charge Cards Segment Size by Transaction Value (RON Million), 2009-2018
Table 40: Romanian Commercial Charge Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 41: Romanian Commercial Charge Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Table 42: Romanian Prepaid Cards Category Size by Volume of Cards (Thousand), 2009-2018
Table 43: Romanian Prepaid Cards Category Size by Transaction Value (RON Million), 2009-2018
Table 44: Romanian Prepaid Cards Category Size by Transaction Value (US$ Million), 2009-2018
Table 45: Romanian Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 46: Romanian Open-Loop Prepaid Cards Segment Size by Transaction Value (RON Million), 2009-2018
Table 47: Romanian Open-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 48: Romanian Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Table 49: Romanian Closed-Loop Prepaid Cards Segment Size by Transaction Value (RON Million), 2009-2018
Table 50: Romanian Closed-Loop Prepaid Cards Segment Size by Transaction Value (US$ Million), 2009-2018
Table 51: Raiffeisen Bank - Key Financial Indicators (RON Million), December 2011 and 2012
Table 52: Raiffeisen Bank - Card Product Offerings and Key Features
Table 53: BRD - Key Financial Indicators (RON Million), December 2011 and 2012
Table 54: BRD - Card Product Offerings and Key Features
Table 55: BCR - Key Financial Indicators (RON Billion), December 2011 and 2012
Table 56: BCR - Card Product Offerings and Key Features
Table 57: BT - Key Financial Indicators (RON Million), December 2012 and 2012
Table 58: BT - Card Product Offerings and Key Features
Table 59: Bancpost - Key Financial Indicators (RON Million), December 2011 and 2012
Table 60: Bancpost - Card Product Offerings and Key Features
Table 61: Key Definitions

List of Figures
Figure 1: Benchmarking the Romanian Payment Cards Channel Against Other Markets in Europe
Figure 2: Romania - Growth of Various Card Categories (%), 2009-2018
Figure 3: Romanian ATM Penetration, 2009-2018
Figure 4: Romanian POS Terminals Penetration, 2009-2018
Figure 5: Romanian Internet Penetration (Internet Users per 100 Inhabitants) (%), 2009-2018
Figure 6: Romanian Number of EMV Cards (Million), 2008-2012
Figure 7: Romanian M-Payment Value (RON Billion), 2009-2018
Figure 8: Romanian E-Commerce Value (RON Billion), 2009-2018
Figure 9: Retail Sales Value in Romania (RON Billion), 2009-2018
Figure 10: Romanian Nominal GDP per Capita (US$ Thousand), 2009-2018
Figure 11: Romanian Real GDP Growth Rate (%), 2009-2018
Figure 12: Romanian Inflation Rate (Consumer Price Inflation) (%), 2009-2018
Figure 13: Share of Romanian Payment Channels (%), 2009 and 2013
Figure 14: Romanian Card Fraud (%), 2009 and 2013
Figure 15: Romanian Card-Not-Present Fraud Value (RON Thousand), 2009-2013
Figure 16: Romanian Counterfeit Card Fraud Value (RON Thousand), 2009-2013
Figure 17: Romanian Lost or Stolen Card Fraud Value (RON Thousand), 2009-2013
Figure 18: Romanian Card ID Theft Value (RON Thousand), 2009-2013
Figure 19: Romanian Cards and Payments Industry Segmentation by Card Type
Figure 20: Romanian Volume of Outbound Trips (Thousand), 2009-2018
Figure 21: Romanian Outbound Tourist Spending (RON Million), 2009-2018
Figure 22: Romanian Card Spending by Product Category (%), 2012
Figure 23: Romanian Card Spending by Retail Channel (%), 2012
Figure 24: Romanian Card Payments Channel by Card Category (%), 2009-2018
Figure 25: Romanian Card Payments Channel Size by Volume of Cards (Million), 2009-2018
Figure 26: Romanian Card Payments Channel Size by Transaction Value (RON Billion), 2009-2018
Figure 27: Romanian Credit Cards Volume and Penetration, 2009-2018
Figure 28: Romanian Credit Cards Category Size by Volume of Cards (Million), 2009-2018
Figure 29: Romanian Credit Cards Category Size by Transaction Value (RON Billion), 2009-2018
Figure 30: Romanian Credit Card Category Size by Transaction Volume (Million), 2009-2018
Figure 31: Romanian Credit Card Transaction Value by Channel (RON Billion), 2009-2018
Figure 32: Romanian Credit Card Transaction Volume by Channel (Million), 2009-2018
Figure 33: Romanian Personal Credit Cards Segment Size by Volume of Cards (Million), 2009-2018
Figure 34: Romanian Personal Credit Cards Segment Size by Transaction Value (RON Billion), 2009-2018
Figure 35: Romanian Personal Credit Cards Segment Size by Transaction Volume (Million), 2009-2018
Figure 36: Romanian Commercial Credit Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 37: Romanian Commercial Credit Cards Segment Size by Transaction Value (RON Million), 2009-2018
Figure 38: Romanian Commercial Credit Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Figure 39: Romanian Credit Cards Category Share by Scheme (%), 2012
Figure 40: Romanian Credit Cards Category Share by Issuer (%), 2012
Figure 41: Romanian Debit Cards Category Volume and Penetration, 2009-2018
Figure 42: Romanian Debit Card Category Size by Volume of Cards (Million), 2009-2018
Figure 43: Romanian Debit Cards Category Size by Transaction Value (RON Billion), 2009-2018
Figure 44: Romanian Debit Cards Category Size by Transaction Volume (Million), 2009-2018
Figure 45: Romanian Debit Cards Category Transaction Value by Channel (RON Billion), 2009-2018
Figure 46: Romanian Debit Card Transaction Volume by Channel (Million), 2009-2018
Figure 47: Romanian Debit Cards Category Share by Scheme (%), 2012
Figure 48: Romanian Debit Cards Category Share by Issuer (%), 2012
Figure 49: Romanian Charge Cards Category Volume and Penetration, 2009-2018
Figure 50: Romanian Charge Cards Category Size by Volume of Cards (Thousand), 2009-2018
Figure 51: Romanian Charge Cards Category Size by Transaction Value (RON Million), 2009-2018
Figure 52: Romanian Charge Cards Category Size by Transaction Volume (Thousand), 2009-2018
Figure 53: Romanian Charge Card Transaction Value by Channel (RON Million), 2009-2018
Figure 54: Romanian Charge Card Transaction Volume by Channel (Thousand), 2009-2018
Figure 55: Romanian Personal Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 56: Romanian Personal Charge Cards Segment Size by Transaction Value (RON Million), 2009-2018
Figure 57: Romanian Personal Charge Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Figure 58: Romanian Commercial Charge Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 59: Romanian Commercial Charge Cards Segment Size by Transaction Value (RON Million), 2009-2018
Figure 60: Romanian Commercial Charge Cards Segment Size by Transaction Volume (Thousand), 2009-2018
Figure 61: Romania Charge Cards Category Share by Scheme (%), 2012
Figure 62: Romanian Prepaid Cards Category Volume and Penetration, 2009-2018
Figure 63: Romanian Prepaid Cards Category Size by Volume of Cards (Thousand), 2009-2018
Figure 64: Romanian Prepaid Cards Category Size by Transaction Value (RON Million), 2009-2018
Figure 65: Romanian Open-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 66: Romanian Open-Loop Prepaid Cards Segment Size by Transaction Value (RON Million), 2009-2018
Figure 67: Romanian Closed-Loop Prepaid Cards Segment Size by Volume of Cards (Thousand), 2009-2018
Figure 68: Romanian Closed-Loop Prepaid Cards Segment Size by Transaction Value (RON Million), 2009-2018
Figure 69: Market Shares of Key Acquirers' POS Terminals in Romania (%), 2013

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