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Summary
"Asia-Pacific Mobile Data Market to 2015: Mobile Data Users by Application" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Asia-Pacific and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Asia-Pacific population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Asia-Pacific mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Asia-Pacific operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Asia-Pacific population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Asia-Pacific mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Asia-Pacific Mobile Data Market to 2015: Mobile Data Users by Application
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Asia-Pacific Population, 2009 - 15F
2.2 Asia-Pacific Households, 2009 - 15F
2.3 Asia-Pacific Businesses, 2009 - 15F
2.4 Asia-Pacific Nominal GDP (US$ B), 2009 - 15F
2.5 Asia-Pacific Nominal GDP per Capita (US$), 2009 - 15F
2.6 Asia-Pacific PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Asia-Pacific Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE SERVICES PENETRATION
3.1 Asia-Pacific Main Lines, 2009 - 15F
3.2 Asia-Pacific Mobile Users, 2009 - 15F
3.3 Asia-Pacific Mobile Subscriptions, 2009 - 15F
3.4 Asia-Pacific Mobile Data Users, 2009 - 15F
4 MOBILE DATA USERS BY APPLICATION
4.1 Asia-Pacific Messaging, 2009 - 15 F
4.2 Asia-Pacific Applications, 2009 - 15 F
5 MOBILE USAGE
5.1 Asia-Pacific Monthly Voice MOU by Package, 2009 - 15 F
5.2 Asia-Pacific Average Monthly SMS, 2009 - 15 F
5.3 Asia-Pacific Average Monthly MMS, 2009 - 15 F
6 MOBILE REVENUES
6.1 Asia-Pacific Total Mobile Revenues, 2009 - 15F
6.2 Asia-Pacific Messaging Revenue, 2009 - 15F
6.3 Asia-Pacific Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Asia-Pacific Population (000), 2009 - 2015F
Table 3: Asia-Pacific Households ('000), 2009 - 2015F
Table 4: Asia-Pacific Businesses ('000), 2009 - 2015F
Table 5: Asia-Pacific Nominal GDP (US$ B), 2009 - 2015F
Table 6: Asia-Pacific Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Asia-Pacific PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Asia-Pacific Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Asia-Pacific Main Lines (%), 2009 - 2015F
Table 11: Asia-Pacific Mobile Users (%), 2009 - 15F
Table 12: Asia-Pacific Mobile Subscriptions (%), 2009 - 15F
Table 13: Asia-Pacific Mobile Data Users (%), 2009 - 15F
Table 14: Asia-Pacific Messaging (000), 2009 - 2015 F
Table 15: Asia-Pacific Applications (000), 2009 - 2015 F
Table 16: Asia-Pacific Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Table 17: Asia-Pacific Average Monthly SMS (units/month), 2009 - 2015 F
Table 18: Asia-Pacific Average Monthly MMS (units/month), 2009 - 2015 F
Table 19: Asia-Pacific Total Mobile Revenues [US$m], 2009 - 2015F
Table 20: Asia-Pacific Messaging Revenue [US$m], 2009 - 2015F
Table 21: Asia-Pacific Applications Revenue [US$m], 2009 - 2015F

List of Figures

Figure 1: Asia-Pacific Population (000), 2009 - 2015F
Figure 2: Asia-Pacific Households ('000), 2009 - 2015F
Figure 3: Asia-Pacific Businesses ('000), 2009 - 2015F
Figure 4: Asia-Pacific Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Asia-Pacific Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Asia-Pacific PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Asia-Pacific Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Asia-Pacific Main Lines (%), 2009 - 2015F
Figure 10: Asia-Pacific Mobile Users (%), 2009 - 15F
Figure 11: Asia-Pacific Mobile Subscriptions (%), 2009 - 15F
Figure 12: Asia-Pacific Mobile Data Users (%), 2009 - 15F
Figure 13: Asia-Pacific Messaging (000), 2009 - 2015 F
Figure 14: Asia-Pacific Applications (000), 2009 - 2015 F
Figure 15: Asia-Pacific Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Figure 16: Asia-Pacific Average Monthly SMS (units/month), 2009 - 2015 F
Figure 17: Asia-Pacific Average Monthly MMS (units/month), 2009 - 2015 F
Figure 18: Asia-Pacific Total Mobile Revenues (US$m), 2009 - 2015F
Figure 19: Asia-Pacific Messaging Revenue (US$m), 2009 - 2015F
Figure 20: Asia-Pacific Applications Revenue (US$m), 2009 - 2015F
Companies MentionedNA

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