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Summary
"Asia-Pacific Smartphone Market to 2015: Mobile Handset Sales by Vendor" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Asia-Pacific and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Asia-Pacific population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, air interface, vendor and by feature

Synopsis
This report offers a concise breakdown of Asia-Pacific operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Asia-Pacific population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, air interface, vendor and by feature

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Asia-Pacific Smartphone Market to 2015: Mobile Handset Sales by Vendor
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Asia-Pacific Population, 2009 - 15F
2.2 Asia-Pacific Nominal GDP (US$ B), 2009 - 15F
2.3 Asia-Pacific Nominal GDP per Capita (US$), 2009 - 15F
2.4 Asia-Pacific PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Asia-Pacific Annual GDP Growth (%), 2009 - 15F
2.6 Asia-Pacific Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE HANDSET REVENUE AND AVERAGE SELLING PRICE
3.1 Asia-Pacific Mobile Handset Revenue, 2009 - 15F
3.2 Asia-Pacific Mobile Handset Average Selling Price, 2009 - 15F
4 MOBILE SUBSCRIPTIONS AND PENETRATION
4.1 Asia-Pacific Total Mobile Subscriptions: Market Volume, 2009 - 15F
4.2 Asia-Pacific Mobile Subscription Penetration (% of Population), 2009 - 15F
5 MOBILE HANDSET SALES ANALYSIS
5.1 Asia-Pacific Mobile Handset Sales Volume by Type of Customer, 2009 - 15F
5.2 Asia-Pacific Mobile Handset Sales Volume by Category, 2009 - 15F
5.3 Asia-Pacific Mobile Handset Sales Volume by Price Band, 2009 - 15F
5.4 Asia-Pacific Distribution of Mobile Handset Sales by Air Interface, 2009 - 15 F
5.5 Asia-Pacific Mobile Handset Sales Volume by Vendor, 2009 - 15F
5.6 Chine Market Share Total Mobile Handset Sales, 2009 - 15F
5.7 Asia-Pacific Mobile Handset Sales by Feature, 2009 - 15F
5.8 Asia-Pacific Smartphone Handset Sales Volume by Feature, 2009 - 15F
5.9 Asia-Pacific Mobile Handset Sales by Feature, 2009 - 15F
5.1 Asia-Pacific Smartphone Handset Sales Volume by Feature, 2009 - 15F
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Asia-Pacific Population, 2009 - 2015F
Table 3: Asia-Pacific Nominal GDP (US$ B), 2009 - 2015F
Table 4: Asia-Pacific Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Asia-Pacific PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Asia-Pacific Annual GDP Growth (%), 2009 - 2015F
Table 7: Asia-Pacific Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate CNY / US$, 2009 - 2015F
Table 9: Asia-Pacific Mobile Handset Revenue (US$ m), 2009 - 2015F
Table 10: Asia-Pacific Mobile Handset Average Selling Price (US$), 2009 - 2015F
Table 11: Asia-Pacific Total Mobile Subscriptions Market Volume, 2009 - 2015F
Table 12: Asia-Pacific Mobile Subscription Penetration (% of Population), 2009 - 2015F
Table 13: Asia-Pacific Mobile Handset Sales Volume by Type of Customer (000), 2009 - 2015F
Table 14: Asia-Pacific Mobile Handset Sales Volume by Category (000), 2009 - 2015F
Table 15: Asia-Pacific Handset Sales Volume by Price Band (000), 2009 - 2015F
Table 16: Asia-Pacific Distribution of Mobile Handset Sales by Air Interface (%), 2009 - 2015 F
Table 17: Asia-Pacific Handset Sales Volume by Vendor (000), 2009 - 2015F
Table 18: Asia-Pacific Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Table 19: Asia-Pacific Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 20: Asia-Pacific Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F
Table 21: Asia-Pacific Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 22: Asia-Pacific Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F

List of Figures

Figure 1: Asia-Pacific Population, 2009 - 2015F
Figure 2: Asia-Pacific Nominal GDP (US$ B), 2009 - 2015F
Figure 3: Asia-Pacific Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Asia-Pacific PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Asia-Pacific Annual GDP Growth (%), 2009 - 2015F
Figure 6: Asia-Pacific Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate CNY / US$, 2009 - 2015F
Figure 8: Asia-Pacific Mobile Handset Revenue (US$ m), 2009 - 2015F
Figure 9: Asia-Pacific Mobile Handset Average Selling Price (US$), 2009 - 2015F
Figure 10: Asia-Pacific Total Mobile Subscriptions: Market Volume, 2009 - 2015F
Figure 11: Mobile Subscription Penetration (% of Population), 2009 - 2015F
Figure 12: Asia-Pacific Mobile Handset Sales Volume by Type of Customer, 2009 - 2015F
Figure 13: Asia-Pacific Mobile Handset Sales Volume by Category, 2009 - 2015F
Figure 14: Asia-Pacific Handset Sales Volume by Price Band, 2009 - 2015F
Figure 15: Asia-Pacific Distribution of Mobile Handset Sales by Air Interface (%) 2009 - 2015 F
Figure 16: Asia-Pacific Handset Sales Volume by Vendor, 2009 - 2015F
Figure 17: Asia-Pacific Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Figure 18: Asia-Pacific Mobile Handset Sales by Feature, 2009 - 2015F
Figure 19: Asia-Pacific Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Figure 20: Asia-Pacific Mobile Handset Sales by Feature, 2009 - 2015F
Figure 21: Asia-Pacific Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Companies MentionedNokia, Samsung, LG, Sony Mobile, RIM, Apple, Motorola, Huawei, ZTE, HTC, Lenovo

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