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Summary
"Hong Kong Media Market to 2015: Media Services Adoption by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Hong Kong and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Hong Kong population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Hong Kong operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Hong Kong population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Hong Kong Media Market to 2015: Media Services Adoption by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Hong Kong Population, 2009 - 15F
2.2 Hong Kong Households, 2009 - 15F
2.3 Hong Kong Businesses, 2009 - 15F
2.4 Hong Kong Nominal GDP (US$ B), 2009 - 15F
2.5 Hong Kong Nominal GDP per Capita (US$), 2009 - 15F
2.6 Hong Kong PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Hong Kong Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Hong Kong TV Households, 2009 - 15F
3.2 Hong Kong Pay TV Households, 2009 - 15F
3.3 Hong Kong Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY OPERATOR
4.1 Hong Kong Total TV Accounts, 2009 - 15F
4.2 Hong Kong Cable Accounts, 2009 - 15F
4.3 Hong Kong DTH/Satellite Accounts, 2009 - 15F
4.4 Hong Kong DTT/DVB-T Accounts, 2009 - 15F
4.5 Hong Kong IPTV Accounts, 2009 - 15F
4.6 Hong Kong Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Hong Kong Pay TV Accounts, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 Hong Kong Spend per Pay TV Account, 2009 - 15F
6.2 Hong Kong IPTV, 2009 - 15F
6.3 Hong Kong Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 Hong Kong Total Pay TV Revenue, 2009 - 15F
7.2 Hong Kong IPTV, 2009 - 15F
7.3 Hong Kong Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Hong Kong Population, 2009 - 2015F
Table 3: Hong Kong Households ('000), 2009 - 2015F
Table 4: Hong Kong Businesses ('000), 2009 - 2015F
Table 5: Hong Kong Nominal GDP (US$ B), 2009 - 2015F
Table 6: Hong Kong Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Hong Kong PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Hong Kong Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Hong Kong TV Households (%), 2009 - 2015F
Table 11: Hong Kong Pay TV Households (%), 2009 - 15F
Table 12: Hong Kong Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Hong Kong Total TV Accounts ('000), 2009 - 2015F
Table 14: Hong Kong Cable Accounts ('000), 2009 - 2015F
Table 15: Hong Kong DTH/Satellite Accounts ('000), 2009 - 2015F
Table 16: Hong Kong DTT/DVB-T Accounts ('000), 2009 - 2015F
Table 17: Hong Kong IPTV Accounts ('000), 2009 - 2015F
Table 18: Hong Kong Total Mobile TV Subscriptions ('000), 2009 - 2015F
Table 19: Hong Kong Pay TV Accounts (%), 2009 - 2015 F
Table 20: Hong Kong Spend per Pay TV Account [US$], 2009 - 2015F
Table 21: Hong Kong IPTV Monthly ARPS [US$], 2009 - 2015F
Table 22: Hong Kong Mobile TV ARPS [US$], 2009 - 2015F
Table 23: Hong Kong Total Pay TV Revenue [US$m], 2009 - 2015F
Table 24: Hong Kong IPTV [US$m], 2009 - 2015F
Table 25: Hong Kong Mobile TV Revenue [US$m], 2009 - 2015F

List of Figures

Figure 1: Hong Kong Population, 2009 - 2015F
Figure 2: Hong Kong Households ('000), 2009 - 2015F
Figure 3: Hong Kong Businesses ('000), 2009 - 2015F
Figure 4: Hong Kong Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Hong Kong Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Hong Kong PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Hong Kong Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Hong Kong TV Households (%), 2009 - 2015F
Figure 10: Hong Kong Pay TV Households (%), 2009 - 15F
Figure 11: Hong Kong Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Hong Kong Total TV Accounts ('000), 2009 - 2015F
Figure 13: Hong Kong Cable Accounts ('000), 2009 - 2015F
Figure 14: Hong Kong DTH/Satellite Accounts ('000), 2009 - 2015F
Figure 15: Hong Kong DTT/DVB-T Accounts ('000), 2009 - 2015F
Figure 16: Hong Kong IPTV Accounts ('000), 2009 - 2015F
Figure 17: Hong Kong Total Mobile TV Subscriptions ('000), 2009 - 2015F
Figure 18: Hong Kong Pay TV Accounts (%), 2009 - 2015 F
Figure 19: Hong Kong Spend per Pay TV Account (US$), 2009 - 2015F
Figure 20: Hong Kong IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 21: Hong Kong Mobile TV ARPS (US$), 2009 - 2015F
Figure 22: Hong Kong Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 23: Hong Kong IPTV (US$m), 2009 - 2015F
Figure 24: Hong Kong Mobile TV Revenue (US$m), 2009 - 2015F
Companies Mentionedi-Cable, TVB Pay Vision, PCCW, HKBN

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