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Summary
"Philippines Mobile Data Market to 2015: Mobile Data Users by Application" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Philippines and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Philippines population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Philippines mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Philippines operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Philippines population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Philippines mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Philippines Mobile Data Market to 2015: Mobile Data Users by Application
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Philippines Population, 2009 - 15F
2.2 Philippines Households, 2009 - 15F
2.3 Philippines Businesses, 2009 - 15F
2.4 Philippines Nominal GDP (US$ B), 2009 - 15F
2.5 Philippines Nominal GDP per Capita (US$), 2009 - 15F
2.6 Philippines PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Philippines Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE SERVICES PENETRATION
3.1 Philippines Main Lines, 2009 - 15F
3.2 Philippines Mobile Users, 2009 - 15F
3.3 Philippines Mobile Subscriptions, 2009 - 15F
3.4 Philippines Mobile Data Users, 2009 - 15F
4 MOBILE DATA USERS BY APPLICATION
4.1 Philippines Messaging, 2009 - 15 F
4.2 Philippines Applications, 2009 - 15 F
5 MOBILE USAGE
5.1 Philippines Monthly Voice MOU by Package, 2009 - 15 F
5.2 Philippines Average Monthly SMS, 2009 - 15 F
5.3 Philippines Average Monthly MMS, 2009 - 15 F
6 MOBILE REVENUES
6.1 Philippines Total Mobile Revenues, 2009 - 15F
6.2 Philippines Messaging Revenue, 2009 - 15F
6.3 Philippines Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Philippines Population (000), 2009 - 2015F
Table 3: Philippines Households ('000), 2009 - 2015F
Table 4: Philippines Businesses ('000), 2009 - 2015F
Table 5: Philippines Nominal GDP (US$ B), 2009 - 2015F
Table 6: Philippines Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Philippines PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Philippines Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Philippines Main Lines (%), 2009 - 2015F
Table 11: Philippines Mobile Users (%), 2009 - 15F
Table 12: Philippines Mobile Subscriptions (%), 2009 - 15F
Table 13: Philippines Mobile Data Users (%), 2009 - 15F
Table 14: Philippines Messaging (000), 2009 - 2015 F
Table 15: Philippines Applications (000), 2009 - 2015 F
Table 16: Philippines Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Table 17: Philippines Average Monthly SMS (units/month), 2009 - 2015 F
Table 18: Philippines Average Monthly MMS (units/month), 2009 - 2015 F
Table 19: Philippines Total Mobile Revenues [US$m], 2009 - 2015F
Table 20: Philippines Messaging Revenue [US$m], 2009 - 2015F
Table 21: Philippines Applications Revenue [US$m], 2009 - 2015F

List of Figures

Figure 1: Philippines Population (000), 2009 - 2015F
Figure 2: Philippines Households ('000), 2009 - 2015F
Figure 3: Philippines Businesses ('000), 2009 - 2015F
Figure 4: Philippines Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Philippines Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Philippines PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Philippines Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Philippines Main Lines (%), 2009 - 2015F
Figure 10: Philippines Mobile Users (%), 2009 - 15F
Figure 11: Philippines Mobile Subscriptions (%), 2009 - 15F
Figure 12: Philippines Mobile Data Users (%), 2009 - 15F
Figure 13: Philippines Messaging (000), 2009 - 2015 F
Figure 14: Philippines Applications (000), 2009 - 2015 F
Figure 15: Philippines Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Figure 16: Philippines Average Monthly SMS (units/month), 2009 - 2015 F
Figure 17: Philippines Average Monthly MMS (units/month), 2009 - 2015 F
Figure 18: Philippines Total Mobile Revenues (US$m), 2009 - 2015F
Figure 19: Philippines Messaging Revenue (US$m), 2009 - 2015F
Figure 20: Philippines Applications Revenue (US$m), 2009 - 2015F
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