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Summary
"Taiwan Media Market to 2015: Media Services Adoption by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Taiwan and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Taiwan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Taiwan operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Taiwan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by operator
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Taiwan Media Market to 2015: Media Services Adoption by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Taiwan Population, 2009 - 15F
2.2 Taiwan Households, 2009 - 15F
2.3 Taiwan Businesses, 2009 - 15F
2.4 Taiwan Nominal GDP (US$ B), 2009 - 15F
2.5 Taiwan Nominal GDP per Capita (US$), 2009 - 15F
2.6 Taiwan PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Taiwan Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Taiwan TV Households, 2009 - 15F
3.2 Taiwan Pay TV Households, 2009 - 15F
3.3 Taiwan Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY OPERATOR
4.1 Taiwan Total TV Accounts, 2009 - 15F
4.2 Taiwan Cable Accounts, 2009 - 15F
4.3 Taiwan DTH/Satellite Accounts, 2009 - 15F
4.4 Taiwan DTT/DVB-T Accounts, 2009 - 15F
4.5 Taiwan IPTV Accounts, 2009 - 15F
4.6 Taiwan Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Taiwan Pay TV Accounts, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 Taiwan Spend per Pay TV Account, 2009 - 15F
6.2 Taiwan IPTV, 2009 - 15F
6.3 Taiwan Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 Taiwan Total Pay TV Revenue, 2009 - 15F
7.2 Taiwan IPTV, 2009 - 15F
7.3 Taiwan Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Taiwan Population, 2009 - 2015F
Table 3: Taiwan Households ('000), 2009 - 2015F
Table 4: Taiwan Businesses ('000), 2009 - 2015F
Table 5: Taiwan Nominal GDP (US$ B), 2009 - 2015F
Table 6: Taiwan Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Taiwan PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Taiwan Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Taiwan TV Households (%), 2009 - 2015F
Table 11: Taiwan Pay TV Households (%), 2009 - 15F
Table 12: Taiwan Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Taiwan Total TV Accounts ('000), 2009 - 2015F
Table 14: Taiwan Cable Accounts ('000), 2009 - 2015F
Table 15: Taiwan DTH/Satellite Accounts ('000), 2009 - 2015F
Table 16: Taiwan DTT/DVB-T Accounts ('000), 2009 - 2015F
Table 17: Taiwan IPTV Accounts ('000), 2009 - 2015F
Table 18: Taiwan Total Mobile TV Subscriptions ('000), 2009 - 2015F
Table 19: Taiwan Pay TV Accounts (%), 2009 - 2015 F
Table 20: Taiwan Spend per Pay TV Account [US$], 2009 - 2015F
Table 21: Taiwan IPTV Monthly ARPS [US$], 2009 - 2015F
Table 22: Taiwan Mobile TV ARPS [US$], 2009 - 2015F
Table 23: Taiwan Total Pay TV Revenue [US$m], 2009 - 2015F
Table 24: Taiwan IPTV [US$m], 2009 - 2015F
Table 25: Taiwan Mobile TV Revenue [US$m], 2009 - 2015F

List of Figures

Figure 1: Taiwan Population, 2009 - 2015F
Figure 2: Taiwan Households ('000), 2009 - 2015F
Figure 3: Taiwan Businesses ('000), 2009 - 2015F
Figure 4: Taiwan Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Taiwan Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Taiwan PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Taiwan Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Taiwan TV Households (%), 2009 - 2015F
Figure 10: Taiwan Pay TV Households (%), 2009 - 15F
Figure 11: Taiwan Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Taiwan Total TV Accounts ('000), 2009 - 2015F
Figure 13: Taiwan Cable Accounts ('000), 2009 - 2015F
Figure 14: Taiwan DTH/Satellite Accounts ('000), 2009 - 2015F
Figure 15: Taiwan DTT/DVB-T Accounts ('000), 2009 - 2015F
Figure 16: Taiwan IPTV Accounts ('000), 2009 - 2015F
Figure 17: Taiwan Total Mobile TV Subscriptions ('000), 2009 - 2015F
Figure 18: Taiwan Pay TV Accounts (%), 2009 - 2015 F
Figure 19: Taiwan Spend per Pay TV Account (US$), 2009 - 2015F
Figure 20: Taiwan IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 21: Taiwan Mobile TV ARPS (US$), 2009 - 2015F
Figure 22: Taiwan Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 23: Taiwan IPTV (US$m), 2009 - 2015F
Figure 24: Taiwan Mobile TV Revenue (US$m), 2009 - 2015F
Companies MentionedChina Network Systems, Kbro, TFNM, TINP, TBC, Chunghwa Telecom

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