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Summary
"Taiwan Mobile Data Market to 2015: Average Revenue Per Subscription (ARPS) by Mobile Data" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Taiwan and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Taiwan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Taiwan mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile ARPS by: operator, subscription type, service line, technology and generation and by application
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Taiwan operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Taiwan population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Taiwan mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile ARPS by: operator, subscription type, service line, technology and generation and by application
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Taiwan Mobile Data Market to 2015: Average Revenue Per Subscription (ARPS) by Mobile Data
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Taiwan Population, 2009 - 15F
2.2 Taiwan Households, 2009 - 15F
2.3 Taiwan Businesses, 2009 - 15F
2.4 Taiwan Nominal GDP (US$ B), 2009 - 15F
2.5 Taiwan Nominal GDP per Capita (US$), 2009 - 15F
2.6 Taiwan PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Taiwan Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE SERVICES PENETRATION
3.1 Taiwan Main Lines, 2009 - 15F
3.2 Taiwan Mobile Users, 2009 - 15F
3.3 Taiwan Mobile Subscriptions, 2009 - 15F
3.4 Taiwan Mobile Data Users, 2009 - 15F
4 MOBILE ARPS
4.1 Taiwan Mobile ARPS by Operator, 2009 - 15F
4.2 Taiwan Mobile ARPS by Subscription Type, 2009 - 15F
4.3 Taiwan Messaging, 2009 - 15F
4.4 Taiwan Applications, 2009 - 15F
4.5 Taiwan Mobile ARPS by Technology Generation, 2009 - 15F
5 MOBILE REVENUES
5.1 Taiwan Total Mobile Revenues, 2009 - 15F
5.2 Taiwan Messaging Revenue, 2009 - 15F
5.3 Taiwan Applications Revenue, 2009 - 15F
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Taiwan Population, 2009 - 2015F
Table 3: Taiwan Households ('000), 2009 - 2015F
Table 4: Taiwan Businesses ('000), 2009 - 2015F
Table 5: Taiwan Nominal GDP (US$ B), 2009 - 2015F
Table 6: Taiwan Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Taiwan PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Taiwan Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Taiwan Main Lines (%), 2009 - 2015F
Table 11: Taiwan Mobile Users (%), 2009 - 15F
Table 12: Taiwan Mobile Subscriptions (%), 2009 - 15F
Table 13: Taiwan Mobile Data Users (%), 2009 - 15F
Table 14: Taiwan Mobile ARPS by Operator [US$/month], 2009 - 2015F
Table 15: Taiwan Mobile ARPS by Subscription Type [US$/month], 2009 - 2015F
Table 16: Taiwan Messaging [US$/month], 2009 - 2015F
Table 17: Taiwan Applications [US$/month], 2009 - 2015F
Table 18: Taiwan Mobile ARPS by Technology Generation [US$/month], 2009 - 2015F
Table 19: Taiwan Total Mobile Revenues [US$m], 2009 - 2015F
Table 20: Taiwan Messaging Revenue [US$m], 2009 - 2015F
Table 21: Taiwan Applications Revenue [US$m], 2009 - 2015F

List of Figures

Figure 1: Taiwan Population, 2009 - 2015F
Figure 2: Taiwan Households ('000), 2009 - 2015F
Figure 3: Taiwan Businesses ('000), 2009 - 2015F
Figure 4: Taiwan Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Taiwan Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Taiwan PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Taiwan Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Taiwan Main Lines (%), 2009 - 2015F
Figure 10: Taiwan Mobile Users (%), 2009 - 15F
Figure 11: Taiwan Mobile Subscriptions (%), 2009 - 15F
Figure 12: Taiwan Mobile Data Users (%), 2009 - 15F
Figure 13: Taiwan Mobile ARPS by Operator (US$/month), 2009 - 2015F
Figure 14: Taiwan Mobile ARPS by Subscription Type (US$/month), 2009 - 2015F
Figure 15: Taiwan Messaging (US$/month), 2009 - 2015F
Figure 16: Taiwan Applications (US$/month), 2009 - 2015F
Figure 17: Taiwan Mobile ARPS by Technology Generation (US$/month), 2009 - 2015F
Figure 18: Taiwan Total Mobile Revenues (US$m), 2009 - 2015F
Figure 19: Taiwan Messaging Revenue (US$m), 2009 - 2015F
Figure 20: Taiwan Applications Revenue (US$m), 2009 - 2015F
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