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Summary
"Thailand Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Thailand and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Thailand population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Thailand operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Thailand population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Thailand Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Thailand Population, 2009 - 15F
2.2 Thailand Households, 2009 - 15F
2.3 Thailand Businesses, 2009 - 15F
2.4 Thailand Nominal GDP (US$ B), 2009 - 15F
2.5 Thailand Nominal GDP per Capita (US$), 2009 - 15F
2.6 Thailand PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Thailand Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Thailand TV Households, 2009 - 15F
3.2 Thailand Pay TV Households, 2009 - 15F
3.3 Thailand Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 Thailand TV Sets, 2009 - 15F
4.2 Thailand Total Pay TV Accounts, 2009 - 15F
4.2.1 Thailand Cable Accounts, 2009 - 15F
4.2.2 Thailand IPTV, 2009 - 15F
4.3 Thailand Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Thailand Pay TV Accounts, 2009 - 15 F
5.2 Thailand Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 Thailand Spend per Pay TV Account, 2009 - 15F
6.2 Thailand IPTV, 2009 - 15F
6.3 Thailand Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 Thailand Total Pay TV Revenue, 2009 - 15F
7.2 Thailand IPTV, 2009 - 15F
7.3 Thailand Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Thailand Population (000), 2009 - 2015F
Table 3: Thailand Households ('000), 2009 - 2015F
Table 4: Thailand Businesses ('000), 2009 - 2015F
Table 5: Thailand Nominal GDP (US$ B), 2009 - 2015F
Table 6: Thailand Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Thailand PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Thailand Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Thailand TV Households (%), 2009 - 2015F
Table 11: Thailand Pay TV Households (%), 2009 - 15F
Table 12: Thailand Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Thailand TV Sets ('000), 2009 - 2015F
Table 14: Thailand Total Pay TV Accounts - MVNOs (000), 2009 - 2015F
Table 15: Thailand Cable Accounts (000), 2009 - 2015F
Table 16: Thailand IPTV (000), 2009 - 2015F
Table 17: Thailand Total Mobile TV Subscriptions (000), 2009 - 2015F
Table 18: Thailand Pay TV Accounts (%), 2009 - 2015 F
Table 19: Thailand Mobile TV Subscriptions (%), 2009 - 2015 F
Table 20: Thailand Spend per Pay TV Account (US$), 2009 - 2015F
Table 21: Thailand IPTV Monthly ARPS (US$), 2009 - 2015F
Table 22: Thailand Mobile TV ARPS (US$), 2009 - 2015F
Table 23: Thailand Total Pay TV Revenue (US$m), 2009 - 2015F
Table 24: Thailand IPTV (US$m), 2009 - 2015F
Table 25: Thailand Mobile TV Revenue (US$m), 2009 - 2015F

List of Figures

Figure 1: Thailand Population (000), 2009 - 2015F
Figure 2: Thailand Households ('000), 2009 - 2015F
Figure 3: Thailand Businesses ('000), 2009 - 2015F
Figure 4: Thailand Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Thailand Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Thailand PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Thailand Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Thailand TV Households (%), 2009 - 2015F
Figure 10: Thailand Pay TV Households (%), 2009 - 15F
Figure 11: Thailand Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Thailand TV Sets ('000), 2009 - 2015F
Figure 13: Thailand Total Pay TV Accounts - MVNOs (000), 2009 - 2015F
Figure 14: Thailand Cable Accounts (000), 2009 - 2015F
Figure 15: Thailand IPTV (000), 2009 - 2015F
Figure 16: Thailand Total Mobile TV Subscriptions (000), 2009 - 2015F
Figure 17: Thailand Pay TV Accounts (%), 2009 - 2015 F
Figure 18: Thailand Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 19: Thailand Spend per Pay TV Account (US$), 2009 - 2015F
Figure 20: Thailand IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 21: Thailand Mobile TV ARPS (US$), 2009 - 2015F
Figure 22: Thailand Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 23: Thailand IPTV (US$m), 2009 - 2015F
Figure 24: Thailand Mobile TV Revenue (US$m), 2009 - 2015F
Companies MentionedNA

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