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Summary
"Thailand Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Thailand and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Thailand population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, technology and generation, air interface and by feature

Synopsis
This report offers a concise breakdown of Thailand operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Thailand population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, technology and generation, air interface and by feature

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Thailand Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Thailand Population, 2009 - 15F
2.2 Thailand Nominal GDP (US$ B), 2009 - 15F
2.3 Thailand Nominal GDP per Capita (US$), 2009 - 15F
2.4 Thailand PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Thailand Annual GDP Growth (%), 2009 - 15F
2.6 Thailand Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE HANDSET REVENUE AND AVERAGE SELLING PRICE
3.1 Thailand Mobile Handset Revenue, 2009 - 15F
3.2 Thailand Mobile Handset Average Selling Price, 2009 - 15F
4 MOBILE SUBSCRIPTIONS AND PENETRATION
4.1 Thailand Total Mobile Subscriptions: Market Volume, 2009 - 15F
4.2 Thailand Mobile Subscription Penetration (% of Population), 2009 - 15F
5 MOBILE HANDSET SALES ANALYSIS
5.1 Thailand Mobile Handset Sales Volume by Type of Customer, 2009 - 15F
5.2 Thailand Mobile Handset Sales Volume by Category, 2009 - 15F
5.3 Thailand Mobile Handset Sales Volume by Price Band, 2009 - 15F
5.4 Thailand Mobile Handset Sales Volume by Technology and by Generation, 2009 - 15 F
5.5 Thailand Distribution of Mobile Handset Sales by Air Interface, 2009 - 15 F
5.6 Thailand Mobile Handset Sales Volume by Generation, 2009 - 15 F
5.7 Thailand Distribution of Mobile Handset Sales by Generation, 2009 - 15 F
5.8 Thailand Market Share Total Mobile Handset Sales, 2009 - 15F
5.9 Chinese Market Share Total Smartphone Sales, 2009 - 15F
5.1 Thailand Mobile Handset Sales by Feature, 2009 - 15F
5.11 Thailand Smartphone Handset Sales Volume by Feature, 2009 - 15F
5.12 Thailand Mobile Handset Sales by Feature, 2009 - 15F
5.13 Thailand Smartphone Handset Sales Volume by Feature, 2009 - 15F
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Thailand Population, 2009 - 2015F
Table 3: Thailand Nominal GDP (US$ B), 2009 - 2015F
Table 4: Thailand Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Thailand PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Thailand Annual GDP Growth (%), 2009 - 2015F
Table 7: Thailand Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate CNY / US$, 2009 - 2015F
Table 9: Thailand Mobile Handset Revenue (US$ m), 2009 - 2015F
Table 10: Thailand Mobile Handset Average Selling Price (US$), 2009 - 2015F
Table 11: Thailand Total Mobile Subscriptions Market Volume, 2009 - 2015F
Table 12: Thailand Mobile Subscription Penetration (% of Population), 2009 - 2015F
Table 13: Thailand Mobile Handset Sales Volume by Type of Customer (000), 2009 - 2015F
Table 14: Thailand Mobile Handset Sales Volume by Category (000), 2009 - 2015F
Table 15: Thailand Handset Sales Volume by Price Band (000), 2009 - 2015F
Table 16: Thailand Mobile Handset Sales Volume by Technology and by Generation (000), 2009 - 2015 F
Table 17: Thailand Distribution of Mobile Handset Sales by Air Interface (%), 2009 - 2015 F
Table 18: Thailand Mobile Handset Sales Volume by Generation (000), 2009 - 2015 F
Table 19: Thailand Distribution of Mobile Handset Sales by Generation (%) 2009 - 2015 F
Table 20: Thailand Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Table 21: Thailand Market Share Total Smartphone Sales (%), 2009 - 2015F
Table 22: Thailand Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 23: Thailand Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F
Table 24: Thailand Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 25: Thailand Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F

List of Figures

Figure 1: Thailand Population, 2009 - 2015F
Figure 2: Thailand Nominal GDP (US$ B), 2009 - 2015F
Figure 3: Thailand Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Thailand PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Thailand Annual GDP Growth (%), 2009 - 2015F
Figure 6: Thailand Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate CNY / US$, 2009 - 2015F
Figure 8: Thailand Mobile Handset Revenue (US$ m), 2009 - 2015F
Figure 9: Thailand Mobile Handset Average Selling Price (US$), 2009 - 2015F
Figure 10: Thailand Total Mobile Subscriptions: Market Volume, 2009 - 2015F
Figure 11: Thailand Mobile Subscription Penetration (% of Population), 2009 - 2015F
Figure 12: Thailand Mobile Handset Sales Volume by Type of Customer, 2009 - 2015F
Figure 13: Thailand Mobile Handset Sales Volume by Category, 2009 - 2015F
Figure 14: Thailand Handset Sales Volume by Price Band, 2009 - 2015F
Figure 15: Thailand Mobile Handset Sales Volume by Technology, and by Generation 2009 - 2015 F
Figure 16: Thailand Distribution of Mobile Handset Sales by Air Interface (%) 2009 - 2015 F
Figure 17: Thailand Mobile Handset Sales Volume by Generation, 2009 - 2015 F
Figure 18: Thailand Distribution of Mobile Handset Sales by Generation (%), 2009 - 2015 F
Figure 19: Thailand Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Figure 20: Thailand Market Share Total Smartphone Sales (%), 2009 - 2015F
Figure 21: Thailand Mobile Handset Sales by Feature, 2009 - 2015F
Figure 22: Thailand Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Figure 23: Thailand Mobile Handset Sales by Feature, 2009 - 2015F
Figure 24: Thailand Smartphone Handset Sales Volume by Feature, 2009 - 2015F
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