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Summary
"Vietnam Mobile Data Market to 2015: Mobile Data Users by Application" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Vietnam and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Vietnam population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Vietnam mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Synopsis
This report offers a concise breakdown of Vietnam operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Vietnam population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Vietnam mobile services penetration covering: Main lines, mobile users, mobile subscriptions by type and mobile data users
- Mobile data users by application - messaging and applications
- Mobile usage by: voice MOU, average monthly SMS and average monthly MMS
- Total mobile revenues including messaging and applications.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Vietnam Mobile Data Market to 2015: Mobile Data Users by Application
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Vietnam Population, 2009 - 15F
2.2 Vietnam Households, 2009 - 15F
2.3 Vietnam Businesses, 2009 - 15F
2.4 Vietnam Nominal GDP (US$ B), 2009 - 15F
2.5 Vietnam Nominal GDP per Capita (US$), 2009 - 15F
2.6 Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Vietnam Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE SERVICES PENETRATION
3.1 Vietnam Main Lines, 2009 - 15F
3.2 Vietnam Mobile Users, 2009 - 15F
3.3 Vietnam Mobile Subscriptions, 2009 - 15F
3.4 Vietnam Mobile Data Users, 2009 - 15F
4 MOBILE DATA USERS BY APPLICATION
4.1 Vietnam Messaging, 2009 - 15 F
4.2 Vietnam Applications, 2009 - 15 F
5 MOBILE USAGE
5.1 Vietnam Monthly Voice MOU by Package, 2009 - 15 F
5.2 Vietnam Average Monthly SMS, 2009 - 15 F
5.3 Vietnam Average Monthly MMS, 2009 - 15 F
6 MOBILE REVENUES
6.1 Vietnam Total Mobile Revenues, 2009 - 15F
6.2 Vietnam Messaging Revenue, 2009 - 15F
6.3 Vietnam Applications Revenue, 2009 - 15F
7 APPENDIX
7.1 About Pyramid Research
7.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Vietnam Population (000), 2009 - 2015F
Table 3: Vietnam Households ('000), 2009 - 2015F
Table 4: Vietnam Businesses ('000), 2009 - 2015F
Table 5: Vietnam Nominal GDP (US$ B), 2009 - 2015F
Table 6: Vietnam Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Vietnam Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Vietnam Main Lines (%), 2009 - 2015F
Table 11: Vietnam Mobile Users (%), 2009 - 15F
Table 12: Vietnam Mobile Subscriptions (%), 2009 - 15F
Table 13: Vietnam Mobile Data Users (%), 2009 - 15F
Table 14: Vietnam Messaging (000), 2009 - 2015 F
Table 15: Vietnam Applications (000), 2009 - 2015 F
Table 16: Vietnam Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Table 17: Vietnam Average Monthly SMS (units/month), 2009 - 2015 F
Table 18: Vietnam Average Monthly MMS (units/month), 2009 - 2015 F
Table 19: Vietnam Total Mobile Revenues [US$m], 2009 - 2015F
Table 20: Vietnam Messaging Revenue [US$m], 2009 - 2015F
Table 21: Vietnam Applications Revenue [US$m], 2009 - 2015F

List of Figures

Figure 1: Vietnam Population (000), 2009 - 2015F
Figure 2: Vietnam Households ('000), 2009 - 2015F
Figure 3: Vietnam Businesses ('000), 2009 - 2015F
Figure 4: Vietnam Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Vietnam Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Vietnam Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Vietnam Main Lines (%), 2009 - 2015F
Figure 10: Vietnam Mobile Users (%), 2009 - 15F
Figure 11: Vietnam Mobile Subscriptions (%), 2009 - 15F
Figure 12: Vietnam Mobile Data Users (%), 2009 - 15F
Figure 13: Vietnam Messaging (000), 2009 - 2015 F
Figure 14: Vietnam Applications (000), 2009 - 2015 F
Figure 15: Vietnam Monthly Voice MOU by Package (units/month), 2009 - 2015 F
Figure 16: Vietnam Average Monthly SMS (units/month), 2009 - 2015 F
Figure 17: Vietnam Average Monthly MMS (units/month), 2009 - 2015 F
Figure 18: Vietnam Total Mobile Revenues (US$m), 2009 - 2015F
Figure 19: Vietnam Messaging Revenue (US$m), 2009 - 2015F
Figure 20: Vietnam Applications Revenue (US$m), 2009 - 2015F
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