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Summary
"Vietnam Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Vietnam and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Vietnam population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, technology and generation, air interface and by feature

Synopsis
This report offers a concise breakdown of Vietnam operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Vietnam population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, technology and generation, air interface and by feature

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Vietnam Smartphone Market to 2015: Mobile Handset Sales by Technology and by Generation
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Vietnam Population, 2009 - 15F
2.2 Vietnam Nominal GDP (US$ B), 2009 - 15F
2.3 Vietnam Nominal GDP per Capita (US$), 2009 - 15F
2.4 Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Vietnam Annual GDP Growth (%), 2009 - 15F
2.6 Vietnam Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE HANDSET REVENUE AND AVERAGE SELLING PRICE
3.1 Vietnam Mobile Handset Revenue, 2009 - 15F
3.2 Vietnam Mobile Handset Average Selling Price, 2009 - 15F
4 MOBILE SUBSCRIPTIONS AND PENETRATION
4.1 Vietnam Total Mobile Subscriptions: Market Volume, 2009 - 15F
4.2 Vietnam Mobile Subscription Penetration (% of Population), 2009 - 15F
5 MOBILE HANDSET SALES ANALYSIS
5.1 Vietnam Mobile Handset Sales Volume by Type of Customer, 2009 - 15F
5.2 Vietnam Mobile Handset Sales Volume by Category, 2009 - 15F
5.3 Vietnam Mobile Handset Sales Volume by Price Band, 2009 - 15F
5.4 Vietnam Mobile Handset Sales Volume by Technology and by Generation, 2009 - 15 F
5.5 Vietnam Distribution of Mobile Handset Sales by Air Interface, 2009 - 15 F
5.6 Vietnam Mobile Handset Sales Volume by Generation, 2009 - 15 F
5.7 Vietnam Distribution of Mobile Handset Sales by Generation, 2009 - 15 F
5.8 Vietnam Market Share Total Mobile Handset Sales, 2009 - 15F
5.9 Chinese Market Share Total Smartphone Sales, 2009 - 15F
5.1 Vietnam Mobile Handset Sales by Feature, 2009 - 15F
5.11 Vietnam Smartphone Handset Sales Volume by Feature, 2009 - 15F
5.12 Vietnam Mobile Handset Sales by Feature, 2009 - 15F
5.13 Vietnam Smartphone Handset Sales Volume by Feature, 2009 - 15F
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Vietnam Population, 2009 - 2015F
Table 3: Vietnam Nominal GDP (US$ B), 2009 - 2015F
Table 4: Vietnam Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Vietnam Annual GDP Growth (%), 2009 - 2015F
Table 7: Vietnam Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate CNY / US$, 2009 - 2015F
Table 9: Vietnam Mobile Handset Revenue (US$ m), 2009 - 2015F
Table 10: Vietnam Mobile Handset Average Selling Price (US$), 2009 - 2015F
Table 11: Vietnam Total Mobile Subscriptions Market Volume, 2009 - 2015F
Table 12: Vietnam Mobile Subscription Penetration (% of Population), 2009 - 2015F
Table 13: Vietnam Mobile Handset Sales Volume by Type of Customer (000), 2009 - 2015F
Table 14: Vietnam Mobile Handset Sales Volume by Category (000), 2009 - 2015F
Table 15: Vietnam Handset Sales Volume by Price Band (000), 2009 - 2015F
Table 16: Vietnam Mobile Handset Sales Volume by Technology and by Generation (000), 2009 - 2015 F
Table 17: Vietnam Distribution of Mobile Handset Sales by Air Interface (%), 2009 - 2015 F
Table 18: Vietnam Mobile Handset Sales Volume by Generation (000), 2009 - 2015 F
Table 19: Vietnam Distribution of Mobile Handset Sales by Generation (%) 2009 - 2015 F
Table 20: Vietnam Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Table 21: Vietnam Market Share Total Smartphone Sales (%), 2009 - 2015F
Table 22: Vietnam Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 23: Vietnam Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F
Table 24: Vietnam Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 25: Vietnam Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F

List of Figures

Figure 1: Vietnam Population, 2009 - 2015F
Figure 2: Vietnam Nominal GDP (US$ B), 2009 - 2015F
Figure 3: Vietnam Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Vietnam PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Vietnam Annual GDP Growth (%), 2009 - 2015F
Figure 6: Vietnam Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate CNY / US$, 2009 - 2015F
Figure 8: Vietnam Mobile Handset Revenue (US$ m), 2009 - 2015F
Figure 9: Vietnam Mobile Handset Average Selling Price (US$), 2009 - 2015F
Figure 10: Vietnam Total Mobile Subscriptions: Market Volume, 2009 - 2015F
Figure 11: Vietnam Mobile Subscription Penetration (% of Population), 2009 - 2015F
Figure 12: Vietnam Mobile Handset Sales Volume by Type of Customer, 2009 - 2015F
Figure 13: Vietnam Mobile Handset Sales Volume by Category, 2009 - 2015F
Figure 14: Vietnam Handset Sales Volume by Price Band, 2009 - 2015F
Figure 15: Vietnam Mobile Handset Sales Volume by Technology, and by Generation 2009 - 2015 F
Figure 16: Vietnam Distribution of Mobile Handset Sales by Air Interface (%) 2009 - 2015 F
Figure 17: Vietnam Mobile Handset Sales Volume by Generation, 2009 - 2015 F
Figure 18: Vietnam Distribution of Mobile Handset Sales by Generation (%), 2009 - 2015 F
Figure 19: Vietnam Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Figure 20: Vietnam Market Share Total Smartphone Sales (%), 2009 - 2015F
Figure 21: Vietnam Mobile Handset Sales by Feature, 2009 - 2015F
Figure 22: Vietnam Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Figure 23: Vietnam Mobile Handset Sales by Feature, 2009 - 2015F
Figure 24: Vietnam Smartphone Handset Sales Volume by Feature, 2009 - 2015F
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