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Summary
"Western Europe Media Market to 2015: Media Services Adoption by Technology" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Western Europe and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Western Europe population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Synopsis
This report offers a concise breakdown of Western Europe operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Western Europe population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Media services penetration
- Media services adoption by technology
- Media services market share by technology and by operator
- Media services monthly ARPS
- Media services revenue.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Western Europe Media Market to 2015: Media Services Adoption by Technology
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Western Europe Population, 2009 - 15F
2.2 Western Europe Households, 2009 - 15F
2.3 Western Europe Businesses, 2009 - 15F
2.4 Western Europe Nominal GDP (US$ B), 2009 - 15F
2.5 Western Europe Nominal GDP per Capita (US$), 2009 - 15F
2.6 Western Europe PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Western Europe Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MEDIA SERVICES PENETRATION
3.1 Western Europe TV Households, 2009 - 15F
3.2 Western Europe Pay TV Households, 2009 - 15F
3.3 Western Europe Mobile Subscriptions by Type, 2009 - 15F
4 MEDIA SERVICES ADOPTION BY TECHNOLOGY
4.1 Western Europe TV Sets, 2009 - 15F
4.2 Western Europe Total Pay TV Accounts, 2009 - 15F
4.2.1 Western Europe Cable Accounts, 2009 - 15F
4.2.2 Western Europe IPTV, 2009 - 15F
4.3 Western Europe Total Mobile TV Subscriptions, 2009 - 15F
5 MEDIA SERVICES MARKET SHARE BY TECHNOLOGY
5.1 Western Europe Pay TV Accounts, 2009 - 15 F
5.2 Western Europe Mobile TV Subscriptions, 2009 - 15 F
6 MEDIA SERVICES MONTHLY ARPS
6.1 Western Europe Spend per Pay TV Account, 2009 - 15F
6.2 Western Europe IPTV, 2009 - 15F
6.3 Western Europe Mobile TV ARPS, 2009 - 15F
7 MEDIA SERVICES REVENUE
7.1 Western Europe Total Pay TV Revenue, 2009 - 15F
7.2 Western Europe IPTV, 2009 - 15F
7.3 Western Europe Total Mobile TV Revenue, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Western Europe Population (000), 2009 - 2015F
Table 3: Western Europe Households ('000), 2009 - 2015F
Table 4: Western Europe Businesses ('000), 2009 - 2015F
Table 5: Western Europe Nominal GDP (US$ B), 2009 - 2015F
Table 6: Western Europe Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Western Europe PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Western Europe Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Western Europe TV Households (%), 2009 - 2015F
Table 11: Western Europe Pay TV Households (%), 2009 - 15F
Table 12: Western Europe Mobile TV Penetration of Population (%), 2009 - 15F
Table 13: Western Europe TV Sets ('000), 2009 - 2015F
Table 14: Western Europe Total Pay TV Accounts - MVNOs (000), 2009 - 2015F
Table 15: Western Europe Cable Accounts (000), 2009 - 2015F
Table 16: Western Europe IPTV (000), 2009 - 2015F
Table 17: Western Europe Total Mobile TV Subscriptions (000), 2009 - 2015F
Table 18: Western Europe Pay TV Accounts (%), 2009 - 2015 F
Table 19: Western Europe Mobile TV Subscriptions (%), 2009 - 2015 F
Table 20: Western Europe Spend per Pay TV Account (US$), 2009 - 2015F
Table 21: Western Europe IPTV Monthly ARPS (US$), 2009 - 2015F
Table 22: Western Europe Mobile TV ARPS (US$), 2009 - 2015F
Table 23: Western Europe Total Pay TV Revenue (US$m), 2009 - 2015F
Table 24: Western Europe IPTV (US$m), 2009 - 2015F
Table 25: Western Europe Mobile TV Revenue (US$m), 2009 - 2015F

List of Figures

Figure 1: Western Europe Population (000), 2009 - 2015F
Figure 2: Western Europe Households ('000), 2009 - 2015F
Figure 3: Western Europe Businesses ('000), 2009 - 2015F
Figure 4: Western Europe Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Western Europe Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Western Europe PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Western Europe Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Western Europe TV Households (%), 2009 - 2015F
Figure 10: Western Europe Pay TV Households (%), 2009 - 15F
Figure 11: Western Europe Mobile TV Penetration of Population (%), 2009 - 15F
Figure 12: Western Europe TV Sets ('000), 2009 - 2015F
Figure 13: Western Europe Total Pay TV Accounts - MVNOs (000), 2009 - 2015F
Figure 14: Western Europe Cable Accounts (000), 2009 - 2015F
Figure 15: Western Europe IPTV (000), 2009 - 2015F
Figure 16: Western Europe Total Mobile TV Subscriptions (000), 2009 - 2015F
Figure 17: Western Europe Pay TV Accounts (%), 2009 - 2015 F
Figure 18: Western Europe Mobile TV Subscriptions (%), 2009 - 2015 F
Figure 19: Western Europe Spend per Pay TV Account (US$), 2009 - 2015F
Figure 20: Western Europe IPTV Monthly ARPS (US$), 2009 - 2015F
Figure 21: Western Europe Mobile TV ARPS (US$), 2009 - 2015F
Figure 22: Western Europe Total Pay TV Revenue (US$m), 2009 - 2015F
Figure 23: Western Europe IPTV (US$m), 2009 - 2015F
Figure 24: Western Europe Mobile TV Revenue (US$m), 2009 - 2015F
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