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Summary
"Kenya Mobile Demand Market to 2015: Mobile Subscriptions by Operators" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Kenya and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Kenya mobile penetration rates covering: Main lines, mobile users, mobile subscriptions by type and mobile demand users
- Mobile subscriptions by operators: Total number of mobile subscriptions by network operators and MVNOs
- Mobile subscriptions by package type - Insights into Prepaid/Post-paid subscriptions and mobile churn
- Mobile ARPS by operator and subscription type
- Total mobile revenues in Kenya.

Synopsis
This report offers a concise breakdown of Kenya operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Kenya mobile penetration rates covering: Main lines, mobile users, mobile subscriptions by type and mobile demand users
- Mobile subscriptions by operators: Total number of mobile subscriptions by network operators and MVNOs
- Mobile subscriptions by package type - Insights into Prepaid/Post-paid subscriptions and mobile churn
- Mobile ARPS by operator and subscription type
- Total mobile revenues in Kenya.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Kenya Mobile Demand Market to 2015: Mobile Subscriptions by Operators
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Kenya Population, 2009 - 15F
2.2 Kenya Households, 2009 - 15F
2.3 Kenya Businesses, 2009 - 15F
2.4 Kenya Nominal GDP (US$ B), 2009 - 15F
2.5 Kenya Nominal GDP per Capita (US$), 2009 - 15F
2.6 Kenya PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Kenya Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE PENETRATION OF POPULATION
3.1 Kenya Main Lines, 2009 - 15F
3.2 Kenya Mobile Users, 2009 - 15F
3.3 Kenya Mobile Subscriptions by Type, 2009 - 15F
3.4 Kenya MOBILE DEMAND Users, 2009 - 15F
4 MOBILE SUBSCRIPTIONS BY OPERATORS
4.1 Kenya Total Mobile Subscriptions - Network Operators, 2009 - 15F
4.2 Kenya Total Mobile Subscriptions - MVNOs, 2009 - 15F
5 MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
5.1 Kenya Mobile Prepaid Subscriptions, 2009 - 15F
5.2 Kenya Mobile Post-paid Subscriptions, 2009 - 15F
5.3 Kenya Mobile Churn, 2009 - 15F
6 MOBILE ARPS
6.1 Kenya Mobile ARPS by Operator, 2009 - 15 F
6.2 Kenya Mobile ARPS by Subscription Type, 2009 - 15 F
7 MOBILE REVENUES
7.1 Kenya Total Mobile Revenues, 2009 - 15F
8 APPENDIX
8.1 About Pyramid Research
8.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Kenya Population, 2009 - 2015F
Table 3: Kenya Households ('000), 2009 - 2015F
Table 4: Kenya Businesses ('000), 2009 - 2015F
Table 5: Kenya Nominal GDP (US$ B), 2009 - 2015F
Table 6: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Kenya Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Kenya Main Lines (%), 2009 - 2015F
Table 11: Kenya Mobile Users (%), 2009 - 15F
Table 12: Kenya Mobile Subscriptions (%), 2009 - 15F
Table 13: Kenya Mobile Demand Users (%), 2009 - 15F
Table 14: Kenya Total Mobile Subscriptions - Network Operators ('000), 2009 - 2015F
Table 15: Kenya Total Mobile Subscriptions - MVNOs [000], 2009 - 2015F
Table 16: Kenya Mobile Prepaid Subscriptions, 2009 - 2015F
Table 17: Kenya Mobile Post-paid Subscriptions, 2009 - 2015F
Table 18: Kenya Annual Mobile Churn Rate (%), 2009 - 2015F
Table 19: Kenya Mobile ARPS by Operator (US$/month), 2009 - 2015 F
Table 20: Kenya Mobile ARPS by Subscription Type (US$/month), 2009 - 2015 F
Table 21: Kenya Total Mobile Revenues [US$m], 2009 - 2015F

List of Figures

Figure 1: Kenya Population, 2009 - 2015F
Figure 2: Kenya Households ('000), 2009 - 2015F
Figure 3: Kenya Businesses ('000), 2009 - 2015F
Figure 4: Kenya Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Kenya Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Kenya Main Lines (%), 2009 - 2015F
Figure 10: Kenya Mobile Users (%), 2009 - 15F
Figure 11: Kenya Mobile Subscriptions (%), 2009 - 15F
Figure 12: Kenya Mobile Demand Users (%), 2009 - 15F
Figure 13: Kenya Total Mobile Subscriptions - Network Operators ('000), 2009 - 2015F
Figure 14: Kenya Total Mobile Subscriptions - MVNOs [000], 2009 - 2015F
Figure 15: Kenya Mobile Prepaid Subscriptions, 2009 - 2015F
Figure 16: Kenya Mobile Post-paid Subscriptions, 2009 - 2015F
Figure 17: Kenya Annual Mobile Churn Rate (%), 2009 - 2015F
Figure 18: Kenya Mobile ARPS by Operator (US$/month), 2009 - 2015 F
Figure 19: Kenya Mobile ARPS by Subscription Type (US$/month), 2009 - 2015 F
Figure 20: Kenya Total Mobile Revenues(US$m), 2009 - 2015F
Companies MentionedSafaricom, Airtel Kenya, YU, Orange Kenya (Telkom Kenya)

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