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Summary
"Kenya Mobile Handset Market to 2015: Mobile Handset Sales by Feature" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Kenya and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales by mobile features and smartphone handset Sales by feature
- Mobile handset ASP
- Mobile handset revenue

Synopsis
This report offers a concise breakdown of Kenya operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales by mobile features and smartphone handset Sales by feature
- Mobile handset ASP
- Mobile handset revenue

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Kenya Mobile Handset Market to 2015: Mobile Handset Sales by Feature
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Kenya Population, 2009 - 15F
2.2 Kenya Nominal GDP (US$ m), 2009 - 15F
2.3 Kenya Nominal GDP per Capita (US$), 2009 - 15F
2.4 Kenya PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Kenya Annual GDP Growth, 2009 - 15F
2.6 Kenya Consumer Price Inflation (%), 2009 - 15F
2.7 Kenya Exchange Rate CZK / US$, 2009 - 15F
3 MOBILE SUBSCRIPTIONS AND PENETRATION
3.1 Kenya Total Mobile Subscriptions, 2009 - 15F
3.2 Kenya Mobile Subscription Penetration of Population, 2009 - 15F
4 MOBILE HANDSET SALES BY QUARTER
4.1 Kenya Total Mobile Handset Sales by Quarter, 2009 - 15F
5 MOBILE HANDSET SALES BY TYPE OF CUSTOMER
5.1 Kenya Total Mobile Handset Sales to New Subscriptions
5.2 Kenya Total Replacement Mobile Handset Sales
6 MOBILE HANDSET SALES BY CATEGORY
6.1 Kenya Total Mobile Handset Sales
6.2 Kenya Total Gray Market Mobile Handset Sales
6.3 Kenya Mobile Handset Sales by Price Band, 2009 - 15F
6.4 Kenya Mobile Handset Sales by Feature, 2009 - 15F
6.5 Kenya Smartphone Handset Sales Volume by Feature, 2009 - 15F
7 MOBILE HANDSET ASP
7.1 Kenya Total Market ASP, 2009 - 15F
8 MOBILE HANDSET REVENUE
8.1 Kenya Total Market Handset Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Kenya Population, 2009 - 2015F
Table 3: Kenya Nominal GDP (US$ m), 2009 - 2015F
Table 4: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Kenya Annual GDP Growth (%), 2009 - 2015F
Table 7: Kenya Consumer Price Inflation (%), 2009 - 2015F
Table 8: Kenya Exchange Rate CZK / US$, 2009 - 2015F
Table 9: Kenya Total Mobile Subscriptions ('000), 2009 - 2015F
Table 10: Kenya Mobile Subscription Penetration of Population (%), 2009 - 15F
Table 11: Kenya Total Mobile Handset Sales by Quarter ('000), 2009 - 2015F
Table 12: Kenya Total Mobile Handset Sales to New Subscriptions ('000), 2009 - 2015F
Table 13: Kenya Total Replacement Mobile Handset Sales ('000), 2009 - 2015F
Table 14: Kenya Total Mobile Handset Sales by Category ('000), 2009 - 2015F
Table 15: Kenya Total Gray Market Mobile Handset Sales ('000), 2009 - 2015F
Table 16: Kenya Handset Sales by Price Band (000), 2009 - 2015F
Table 17: Kenya Mobile Handset Sales by Feature ('000), 2009 - 2015F
Table 18: Kenya Smartphone Handset Sales by Feature ('000), 2009 - 2015F
Table 19: Kenya Total Market ASP (US$), 2009 - 2015F
Table 20: Kenya Total Market Handset Revenue (US$), 2009 - 2015F

List of Figures

Figure 1: Kenya Population, 2009 - 2015F
Figure 2: Kenya Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Kenya Annual GDP Growth (%), 2009 - 2015F
Figure 6: Kenya Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Kenya Exchange Rate CZK / US$, 2009 - 2015F
Figure 8: Kenya Total Mobile Subscriptions ('000), 2009 - 2015F
Figure 9: Kenya Mobile Subscription Penetration of Population (%), 2009 - 15F
Figure 10: Kenya Total Mobile Handset Sales by Quarter ('000), 2009 - 2015F
Figure 11: Kenya Total Mobile Handset Sales to New Subscriptions ('00), 2009 - 2015F
Figure 12: Kenya Total Replacement Mobile Handset Sales ('000), 2009 - 2015F
Figure 13: Kenya Total Mobile Handset Sales by Category ('000), 2009 - 2015F
Figure 14: Kenya Total Gray Market Mobile Handset Sales ('000), 2009 - 2015F
Figure 15: Kenya Handset Sales by Price Band ('000), 2009 - 2015F
Figure 16: Kenya Mobile Handset Sales by Feature ('000), 2009 - 2015F
Figure 17: Kenya Smartphone Handset Sales by Feature ('000), 2009 - 2015F
Figure 18: Kenya Total Market ASP (US$), 2009 - 2015F
Figure 19: Kenya Total Market Handset Revenue (US$), 2009 - 2015F
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