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Summary
"Kenya Mobile Operator KPI Market to 2015: Market Share by Operator" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Kenya and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - Market share by operator, annual churn by operator and total service revenue by operator.

Synopsis
This report offers a concise breakdown of Kenya operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile operator KPI - Market share by operator, annual churn by operator and total service revenue by operator.

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Kenya Mobile Operator KPI Market to 2015: Market Share by Operator
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Kenya Population, 2009 - 15F
2.2 Kenya Households, 2009 - 15F
2.3 Kenya Businesses, 2009 - 15F
2.4 Kenya Nominal GDP (US$ B), 2009 - 15F
2.5 Kenya Nominal GDP per Capita (US$), 2009 - 15F
2.6 Kenya PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.7 Kenya Consumer Price Inflation (%), 2009 - 15F
2.8 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE OPERATOR KPI
3.1 Kenya Market Share by Operator, 2009 - 15 F
3.2 Kenya Annual Churn by Operator, 2009 - 15 F
3.3 Kenya Total Service Revenue by Operator, 2009 - 15 F
4 APPENDIX
4.1 About Pyramid Research
4.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Kenya Population, 2009 - 2015F
Table 3: Kenya Households ('000), 2009 - 2015F
Table 4: Kenya Businesses ('000), 2009 - 2015F
Table 5: Kenya Nominal GDP (US$ B), 2009 - 2015F
Table 6: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Table 7: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 8: Kenya Consumer Price Inflation (%), 2009 - 2015F
Table 9: Exchange Rate CNY / US$, 2009 - 2015F
Table 10: Kenya Market Share by Operator (%), 2009 - 2015 F
Table 11: Kenya Annual Churn by Operator (%), 2009 - 2015 F
Table 12: Kenya Total Service Revenue by Operator (US$m), 2009 - 2015 F

List of Figures

Figure 1: Kenya Population, 2009 - 2015F
Figure 2: Kenya Households ('000), 2009 - 2015F
Figure 3: Kenya Businesses ('000), 2009 - 2015F
Figure 4: Kenya Nominal GDP (US$ B), 2009 - 2015F
Figure 5: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Figure 6: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 7: Kenya Consumer Price Inflation (%), 2009 - 2015F
Figure 8: Exchange Rate CNY / US$, 2009 - 2015F
Figure 9: Kenya Market Share by Operator (%), 2009 - 2015 F
Figure 10: Kenya Annual Churn by Operator (%), 2009 - 2015 F
Figure 11: Kenya Total Service Revenue by Operator (US$m), 2009 - 2015 F
Companies MentionedSafaricom, Airtel Kenya, YU, Orange Kenya (Telkom Kenya)

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