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Summary
"Kenya Smartphone Market to 2015: Mobile Handset Sales by Vendor" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Kenya and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, air interface, vendor and by feature

Synopsis
This report offers a concise breakdown of Kenya operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Kenya population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration by population
- Mobile handset sales by quarter
- Mobile handset revenue and average selling price
- Mobile handset sales volume by: type of customer, category, price band, air interface, vendor and by feature

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Kenya Smartphone Market to 2015: Mobile Handset Sales by Vendor
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Kenya Population, 2009 - 15F
2.2 Kenya Nominal GDP (US$ B), 2009 - 15F
2.3 Kenya Nominal GDP per Capita (US$), 2009 - 15F
2.4 Kenya PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Kenya Annual GDP Growth (%), 2009 - 15F
2.6 Kenya Consumer Price Inflation (%), 2009 - 15F
2.7 Exchange Rate CNY / US$, 2009 - 15F
3 MOBILE HANDSET REVENUE AND AVERAGE SELLING PRICE
3.1 Kenya Mobile Handset Revenue, 2009 - 15F
3.2 Kenya Mobile Handset Average Selling Price, 2009 - 15F
4 MOBILE SUBSCRIPTIONS AND PENETRATION
4.1 Kenya Total Mobile Subscriptions: Market Volume, 2009 - 15F
4.2 Kenya Mobile Subscription Penetration (% of Population), 2009 - 15F
5 MOBILE HANDSET SALES ANALYSIS
5.1 Kenya Mobile Handset Sales Volume by Type of Customer, 2009 - 15F
5.2 Kenya Mobile Handset Sales Volume by Category, 2009 - 15F
5.3 Kenya Mobile Handset Sales Volume by Price Band, 2009 - 15F
5.4 Kenya Distribution of Mobile Handset Sales by Air Interface, 2009 - 15 F
5.5 Kenya Mobile Handset Sales Volume by Vendor, 2009 - 15F
5.6 Chine Market Share Total Mobile Handset Sales, 2009 - 15F
5.7 Kenya Mobile Handset Sales by Feature, 2009 - 15F
5.8 Kenya Smartphone Handset Sales Volume by Feature, 2009 - 15F
5.9 Kenya Mobile Handset Sales by Feature, 2009 - 15F
5.1 Kenya Smartphone Handset Sales Volume by Feature, 2009 - 15F
6 APPENDIX
6.1 About Pyramid Research
6.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Kenya Population, 2009 - 2015F
Table 3: Kenya Nominal GDP (US$ B), 2009 - 2015F
Table 4: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Kenya Annual GDP Growth (%), 2009 - 2015F
Table 7: Kenya Consumer Price Inflation (%), 2009 - 2015F
Table 8: Exchange Rate CNY / US$, 2009 - 2015F
Table 9: Kenya Mobile Handset Revenue (US$ m), 2009 - 2015F
Table 10: Kenya Mobile Handset Average Selling Price (US$), 2009 - 2015F
Table 11: Kenya Total Mobile Subscriptions Market Volume, 2009 - 2015F
Table 12: Kenya Mobile Subscription Penetration (% of Population), 2009 - 2015F
Table 13: Kenya Mobile Handset Sales Volume by Type of Customer (000), 2009 - 2015F
Table 14: Kenya Mobile Handset Sales Volume by Category (000), 2009 - 2015F
Table 15: Kenya Handset Sales Volume by Price Band (000), 2009 - 2015F
Table 16: Kenya Distribution of Mobile Handset Sales by Air Interface (%), 2009 - 2015 F
Table 17: Kenya Handset Sales Volume by Vendor (000), 2009 - 2015F
Table 18: Kenya Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Table 19: Kenya Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 20: Kenya Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F
Table 21: Kenya Mobile Handset Sales by Feature (000), 2009 - 2015F
Table 22: Kenya Smartphone Handset Sales Volume by Feature (000), 2009 - 2015F

List of Figures

Figure 1: Kenya Population, 2009 - 2015F
Figure 2: Kenya Nominal GDP (US$ B), 2009 - 2015F
Figure 3: Kenya Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Kenya PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Kenya Annual GDP Growth (%), 2009 - 2015F
Figure 6: Kenya Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Exchange Rate CNY / US$, 2009 - 2015F
Figure 8: Kenya Mobile Handset Revenue (US$ m), 2009 - 2015F
Figure 9: Kenya Mobile Handset Average Selling Price (US$), 2009 - 2015F
Figure 10: Kenya Total Mobile Subscriptions: Market Volume, 2009 - 2015F
Figure 11: Mobile Subscription Penetration (% of Population), 2009 - 2015F
Figure 12: Kenya Mobile Handset Sales Volume by Type of Customer, 2009 - 2015F
Figure 13: Kenya Mobile Handset Sales Volume by Category, 2009 - 2015F
Figure 14: Kenya Handset Sales Volume by Price Band, 2009 - 2015F
Figure 15: Kenya Distribution of Mobile Handset Sales by Air Interface (%) 2009 - 2015 F
Figure 16: Kenya Handset Sales Volume by Vendor, 2009 - 2015F
Figure 17: Kenya Market Share Total Mobile Handset Sales (%), 2009 - 2015F
Figure 18: Kenya Mobile Handset Sales by Feature, 2009 - 2015F
Figure 19: Kenya Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Figure 20: Kenya Mobile Handset Sales by Feature, 2009 - 2015F
Figure 21: Kenya Smartphone Handset Sales Volume by Feature, 2009 - 2015F
Companies MentionedNokia, Samsung, LG, Sony Mobile, BlackBerry, Apple, Motorola, Huawei, ZTE, HTC, Lenovo

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