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Summary
"Turkey Mobile Handset Market to 2015: Mobile Handset Sales by Vendor" report provides a top-level overview and detailed insights into the operating environment for mobile operators. It is an essential tool for companies active across the telecom value chain in Turkey and for new companies that may be considering entering the market.

This product is part of Pyramid's new 'on demand' range. These reports are built on the foundation of the most up-to-date data at the moment of purchase, guaranteeing their sensitivity to the current state of the market, and facilitating informed business decisions that can be made with the utmost of confidence. Delivered within two working days, these 'on demand' products combine Pyramid's rigorous methodology with a new level of reactivity to the market, making them an exciting addition to our portfolio, and an even more useful resource for your organization.

Key Findings
- Demographics - Statistical data on Turkey population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales and market share by vendor
- Mobile handset ASP
- Mobile handset revenue

Synopsis
This report offers a concise breakdown of Turkey operating environment, with both historic data and forecasts to 2015. The report contains quantitative data which covers:

- Demographics - data on Turkey population, households, businesses, nominal GDP, nominal GDP per Capita, consumer price inflation, exchange rates (local currency and US dollar)
- Mobile subscriptions and penetration rates
- Mobile handset sales by quarter
- Mobile handset sales by customer type - New subscriptions and replacement mobile handset
- Mobile handset sales and market share by vendor
- Mobile handset ASP
- Mobile handset revenue

Since 1986, Pyramid Research has compiled an extensive database on the telecommunications markets in Asia, Africa, the Middle East, Europe, North America and Latin America. The core components of this database mainly include:

Regulatory
- Interviews with top officials at regulatory agencies.
- Statistical data published by governments and regulatory agencies.
- Copies of telecom laws and amendments.
- Copies of tariff schedules, interconnection regulations and universal service requirements.
Operators
- Interviews with key officials in strategic planning, marketing, network planning and financial planning.
- Extensive surveys conducted with operators to determine key network statistics, investment, technology rollout plans, subscribers by service, tariff plans and service offerings.
- Internal statistics and bulletins published by operators.
Vendors
- Interviews with key officials within vendors both at in-country offices and in-company headquarters.


Table Of Contents

Turkey Mobile Handset Market to 2015: Mobile Handset Sales by Vendor
Table of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 DEMOGRAPHICS
2.1 Turkey Population, 2009 - 15F
2.2 Turkey Nominal GDP (US$ m), 2009 - 15F
2.3 Turkey Nominal GDP per Capita (US$), 2009 - 15F
2.4 Turkey PPP Adjusted GDP per Capita (US$), 2009 - 15F
2.5 Turkey Annual GDP Growth, 2009 - 15F
2.6 Turkey Consumer Price Inflation (%), 2009 - 15F
2.7 Turkey Exchange Rate CZK / US$, 2009 - 15F
3 MOBILE SUBSCRIPTIONS AND PENETRATION
3.1 Turkey Total Mobile Subscriptions, 2009 - 15F
3.2 Turkey Mobile Subscription Penetration of Population, 2009 - 15F
4 MOBILE HANDSET SALES BY QUARTER
4.1 Turkey Total Mobile Handset Sales by Quarter, 2009 - 15F
5 MOBILE HANDSET SALES BY TYPE OF CUSTOMER
5.1 Turkey Total Mobile Handset Sales to New Subscriptions
5.2 Turkey Total Replacement Mobile Handset Sales
6 MOBILE HANDSET SALES BY CATEGORY
6.1 Turkey Total Mobile Handset Sales
6.2 Turkey Total Gray Market Mobile Handset Sales
6.3 Turkey Mobile Handset Sales by Price Band, 2009 - 15F
6.4 Turkey Mobile Handset Sales by Vendor, 2009 - 15F
6.5 Turkey Market Share Total Mobile Handset Sales by Vendor, 2009 - 15F
7 MOBILE HANDSET ASP
7.1 Turkey Total Market ASP, 2009 - 15F
8 MOBILE HANDSET REVENUE
8.1 Turkey Total Market Handset Revenue, 2009 - 15F
9 APPENDIX
9.1 About Pyramid Research
9.2 Disclaimer

List of Tables

Table 1: Definitions
Table 2: Turkey Population, 2009 - 2015F
Table 3: Turkey Nominal GDP (US$ m), 2009 - 2015F
Table 4: Turkey Nominal GDP per Capita (US$), 2009 - 2015F
Table 5: Turkey PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Table 6: Turkey Annual GDP Growth (%), 2009 - 2015F
Table 7: Turkey Consumer Price Inflation (%), 2009 - 2015F
Table 8: Turkey Exchange Rate CZK / US$, 2009 - 2015F
Table 9: Turkey Total Mobile Subscriptions ('000), 2009 - 2015F
Table 10: Turkey Mobile Subscription Penetration of Population (%), 2009 - 15F
Table 11: Turkey Total Mobile Handset Sales by Quarter ('000), 2009 - 2015F
Table 12: Turkey Total Mobile Handset Sales to New Subscriptions ('000), 2009 - 2015F
Table 13: Turkey Total Replacement Mobile Handset Sales ('000), 2009 - 2015F
Table 14: Turkey Total Mobile Handset Sales by Category ('000), 2009 - 2015F
Table 15: Turkey Total Gray Market Mobile Handset Sales ('000), 2009 - 2015F
Table 16: Turkey Handset Sales by Price Band (000), 2009 - 2015F
Table 17: Turkey Handset Sales by Vendor [000], 2009 - 2015F
Table 18: Turkey Market Share Total Mobile Handset Sales by Vendor (%), 2009 - 2015F
Table 19: Turkey Total Market ASP (US$), 2009 - 2015F
Table 20: Turkey Total Market Handset Revenue (US$), 2009 - 2015F

List of Figures

Figure 1: Turkey Population, 2009 - 2015F
Figure 2: Turkey Nominal GDP (US$ m), 2009 - 2015F
Figure 3: Turkey Nominal GDP per Capita (US$), 2009 - 2015F
Figure 4: Turkey PPP Adjusted GDP per Capita (US$), 2009 - 2015F
Figure 5: Turkey Annual GDP Growth (%), 2009 - 2015F
Figure 6: Turkey Consumer Price Inflation (%), 2009 - 2015F
Figure 7: Turkey Exchange Rate CZK / US$, 2009 - 2015F
Figure 8: Turkey Total Mobile Subscriptions ('000), 2009 - 2015F
Figure 9: Turkey Mobile Subscription Penetration of Population (%), 2009 - 15F
Figure 10: Turkey Total Mobile Handset Sales by Quarter ('000), 2009 - 2015F
Figure 11: Turkey Total Mobile Handset Sales to New Subscriptions ('00), 2009 - 2015F
Figure 12: Turkey Total Replacement Mobile Handset Sales ('000), 2009 - 2015F
Figure 13: Turkey Total Mobile Handset Sales by Category ('000), 2009 - 2015F
Figure 14: Turkey Total Gray Market Mobile Handset Sales ('000), 2009 - 2015F
Figure 15: Turkey Handset Sales by Price Band ('000), 2009 - 2015F
Figure 16: Turkey Handset Sales by Vendor, 2009 - 2015F
Figure 17: Turkey Market Share Total Mobile Handset Sales by Vendor (%), 2009 - 2015F
Figure 18: Turkey Total Market ASP (US$), 2009 - 2015F
Figure 19: Turkey Total Market Handset Revenue (US$), 2009 - 2015F
Companies MentionedNokia, Samsung, LG, Sony Mobile, BlackBerry, Apple, Motorola, Huawei, ZTE, HTC, Lenovo

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