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Sometimes, people wake up, look at the headlines, and have trouble remembering what year it is.
There is a reason for the adage: the more things change, the more they remain the same. Humanity
fights the same battles again and again. Fashions that go out of style always seem to find their way
back in. New people. Same mistakes. New heroes. New villains. Boy meets girl. Dog bites man.
Take a look at these headlines, for example, and try to guess the year:
• Security Council Imposes Third Round of Sanctions
• Cubs Lose
• Obama Gives Pivotal Speech on Race
• New iPhone Release Set for June
• Dozens Are Killed in Suicide Attacks
• Why Hillary Can’t Win
Having trouble? Here is a hint: These headlines all came to life the same month and year as the
following report headline from Stratecast: The Emergence of Software-as-a-Service (SaaS) in Telecom.
The month was March. The year was 2008. Yet, all these headlines could have been written today,
and be relevant. The market is still waiting for the emergence of SaaS in telecom, and is still asking if
this is the year. The emergence of SaaS discussed back then was not the SaaS that emerged.
Stratecast was talking about the new delivery model for OSS and BSS. Everyone was. SaaS did find a
home, but it was not in the back office. It succeeded with business apps and productivity tools. In
telecom, SaaS was less a new home for the back office than a winter weekend getaway where people
go only when conditions are ideal. Conditions in the back office are seldom ideal. And, as hard as
the industry has worked on interoperability and standards, communications service providers (CSPs)
hadn’t gotten comfortable enough by March of 2008 to let core support systems out of their control
and into something called the cloud.
Besides, the economy had not yet collapsed. That wouldn’t happen for another six months. Once it
did, despite the potential for the SaaS business model to ease the pain of recession through lower
operational expenses, major OSS BSS transformation was put on hold. SaaS and the cloud would
have to wait.
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