Grupo Nutresa SA sought through Novaventa SA a multichannel directional strategy that would allow it to increase its distribution network, entering direct selling, expanding a greater number of products in every catalogue released, as well as its participation with snacks and coffee within vending.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Retailing market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
Table Of Contents
Novaventa SA in Retailing (Colombia) NOVAVENTA SA IN RETAILING (COLOMBIA) Euromonitor International December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Summary 1 Novaventa SA: Share of Sales Generated by Internet Retailing 2014-2016 Competitive Positioning Summary 2 Novaventa SA: Competitive Position 2016