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Mercal CA in Retailing (Venezuela)

  • January 2016
  • -
  • Euromonitor International
  • -
  • 3 pages

Mercal is a state-owned hard discounter chain which aims to maintain a strong position in retailing. It will continue to target low-income consumers with an offer of subsidised staple products. Future expansion is not expected in terms of outlets as it is already the largest network operating in Venezuela and competes with other similar state-owned discounters.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Mercal CA in Retailing (Venezuela)
Euromonitor International
January 2016


Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 1 Mercal CA: Private Label Portfolio
Competitive Positioning
Summary 2 Mercal CA: Competitive Position 2015

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