Mercal is a state-owned hard discounter chain which aims to maintain a strong position in retailing. It will continue to target low-income consumers with an offer of subsidised staple products. Future expansion is not expected in terms of outlets as it is already the largest network operating in Venezuela and competes with other similar state-owned discounters.
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Table Of Contents
Mercal CA in Retailing (Venezuela) MERCAL CA IN RETAILING (VENEZUELA) Euromonitor International January 2016
LIST OF CONTENTS AND TABLES
Strategic Direction Company Background Digital Strategy Private Label Summary 1 Mercal CA: Private Label Portfolio Competitive Positioning Summary 2 Mercal CA: Competitive Position 2015