Table of Contents
Mercal is a state-owned hard discounter chain which aims to maintain a strong position in retailing. It will continue to target low-income consumers with an offer of subsidised staple products. Future expansion is not expected in terms of outlets as it is already the largest network operating in Venezuela and competes with other similar state-owned discounters.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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